I’ve been talking to clients lately to get a view inside the evolution of their business. A big signpost in the evolution journey is raising rates, but often, the creatives I work with are afraid their clients will disappear if they do it.
In a recent interview with Megan Coleman, freelance web designer, she says, “I charged less in the beginning because I didn’t know how much to charge. The more projects I took on, the more I realized how much things should really cost to make the money I needed to live.”
In this interview, Megan also answers these questions:
Find out where Megan is now, and why this two-time CFC attendee is coming back this year.
Meet Megan at the Creative Freelancer Conference in Chicago. The early-bird deadline ends may 1st. Use in conjunction with the Marketing Mentor $50 discount (Use code: CMM11) to save a total of $80 – the best admission price available.
"A lot of the jobs I was doing were one-off jobs,” said Stephen Hadley, owner of Houston-based Inkwell Media, a creative firm that produces employee newsletters and magazines for the oil and gas industry.
In business over 5 years, Stephen recently completed the Beginner Marketing Group, which he joined because, in his words, “I didn’t have enough of a focus.”
The group helped him to define his focus, and in this interview with Ilise, he talks about:
Stephen said, “I always had a haphazard approach to marketing. [The group] has definitely forced me to finish all the pieces. It has been awesome because now I have everything done. Now when I talk to someone, or meet with someone, I have a way to follow up and a place to send them. I’m not ashamed now! I wasn’t doing any marketing, and now I am. It feels really good."