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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: April, 2011

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 26, 2011

I’ve been talking to clients lately to get a view inside the evolution of their business. A big signpost in the evolution journey is raising rates, but often, the creatives I work with are afraid their clients will disappear if they do it.

In a recent interview with Megan Coleman, freelance web designer, she says, “I charged less in the beginning because I didn’t know how much to charge. The more projects I took on, the more I realized how much things should really cost to make the money I needed to live.”

In this interview, Megan also answers these questions:

  • How did she know it was time to quit her full-time job?
  • What did she do to prepare for freelancing?
  • Did she use up all the money she saved?
  • How she got her first few clients.
  • Why she recommends doing some freelance work on the side first.

Find out where Megan is now, and why this two-time CFC attendee is coming back this year.

Meet Megan at the Creative Freelancer Conference in Chicago. The early-bird deadline ends may 1st. Use in conjunction with the Marketing Mentor $50 discount (Use code: CMM11) to save a total of $80 – the best admission price available.

Apr 7, 2011

"A lot of the jobs I was doing were one-off jobs,” said Stephen Hadley, owner of Houston-based Inkwell Media, a creative firm that produces employee newsletters and magazines for the oil and gas industry.

In business over 5 years, Stephen recently completed the Beginner Marketing Group, which he joined because, in his words, “I didn’t have enough of a focus.” 

The group helped him to define his focus, and in this interview with Ilise, he talks about:

  • How he got to such a targeted marketHow his business has evolved from one off projects to clients.
  • What marketing tools he’s usingIdentifying the right companies to targetIf research calling really works
  • How he gets regular, ongoing work
  • The best thing he got out of attending CFC

Listen to the interview here.

Stephen said, “I always had a haphazard approach to marketing. [The group] has definitely forced me to finish all the pieces. It has been awesome because now I have everything done. Now when I talk to someone, or meet with someone, I have a way to follow up and a place to send them. I’m not ashamed now! I wasn’t doing any marketing, and now I am. It feels really good."

Do you need to get focused like Stephen did? A new Beginner Marketing Group starts next week – Thursday, April 21 – and there are 2 spots open. Fill out this form if you’re interested….

 

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