One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.
Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest Simplest Marketing Planner. Check out their free 14 day trial at FunctionFox.com/mm. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.