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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2019

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Mar 17, 2019

In this very special podcast interview, I talked with Kevin Carroll, a HOW friend and past speaker, whom I met when he gave his PATH to Professional Presentations at SCAD recently. You can also see the highlight reel of his collaborations with creative partners (and fellow friends of HOW), Ann Willoughby/Willoughby Design/Gordon Mackenzie. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  And use my promo code (MENTOR10) for 10% off your ticket HOW Design Live 2019 in Chicago, May 7-10 at howdesignlive.com

Feb 28, 2019

Today’s episode was originally recorded for the HOW Design Live podcast, but the information is relevant to my listeners too, so I’m reposting it here. I chatted with Bridget Watson Payne, Executive Editor for Art & Design at Chronicle Books. She’s speaking on how to become an author as part of the Creative Freelancer Track at HOW Design Live 2019 in Chicago, May 7-10. Use my promo code (MENTOR10) for 10% off your ticket at howdesignlive.com. And if you like what you hear, we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 20, 2019

Here’s my latest chat with time lapse filmmaker, Michael e. Stern, who walks us through a recent “warm intro” he did for a big project and describes how he meticulously and patiently pitches the projects he wants. Find more of our chats here. And we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 13, 2019

For February I’m reading aloud another essay I love from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. This one is on “courage” so much more important than confidence, which so many people claim not to have. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 6, 2019

This special episode is the audio version of Ilise Benun’s new presentation, How to Get Better Clients with Bigger Budgets, hosted by Communo.com. (Watch it on YouTube here: https://youtu.be/BSPKWDRE6Wg). It is, she outlines clearly and succinctly how the only 3 marketing tools you need work together to reinforce your message when you follow the Simplest Marketing Plan. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 23, 2019

If you want your words to sound more like your voice, today’s episode is for you. It’s a very “meta” conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and “chatty” style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longer term relationships built on trust). And there was some ranting about why so many people don’t speak plainly and clearly. Take advantage of Nick’s special offer and sign up to get Nick’s free guide and videos. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 9, 2019

Here’s something new for 2019: I’m reading aloud work that I love and that is influencing my work. First up is an essay called “Work” from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 2, 2019

I’m kicking off 2019 with Ben Callahan, President of Sparkbox, whose web development firm has grown from 8 to 42 employees. Their winning bizdev strategy? Content marketing. In this episode, Ben shares details about the reality of an effective content marketing strategy and why it works. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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