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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: April, 2009

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 30, 2009

In this week's episode, Colleen discusses the cold, harsh realities of what happens when things go haywire. The truth is, we learn some of our best marketing and planning lessons when the road gets rocky. With her humor always in tact, she refers to the Odd Couple episode where Felix shows the group what happens when you A-S-S-U-M-E... Tune in to find out what Colleen learned this week... 

Apr 28, 2009
In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen.  Listen in to find out if prospects ever really hang up on you.
Apr 23, 2009
A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?
Apr 20, 2009
Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts.  Ilise gives some tips on getting publicity for your business in today's tip.
Apr 20, 2009

Today, Ilise and Coleen talk about a common roadblock to cold calling.  The discuss the question: Do you need to have something ready to send before you start cold calling? Listen in to this short tip to find out. 

Apr 19, 2009
Things went slightly awry for Colleen this week because of life's surprises, (but she still managed to attend two formal events, a breakfast meeting, and business related socializing.)  She's paid attention to this week's lessons to move onward and upward.
Apr 13, 2009
Today's cold calling tidbit answers the question: Should you leave a voice mail message? Listen in to find out...
Apr 13, 2009
When it comes to taking the next step in marketing, Colleen realizes that a common pitfall is the idea that you'll never totally be ready. Accordingly, you might as well just get going!  If you're never quite ready, then what does it matter?  Marketing yourself is a work in progress.  What's the next step that you're not quite "ready" for?  Colleen says, just do it.  Listen in for a few ideas on taking that next step.
Apr 6, 2009
Today Ilise checks in with Jennifer Neal from K9 Design.  Has Jennifer's marketing efforts gotten her results this quarter?  Listen in to find out.
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