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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2017

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Mar 29, 2017

In the next in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at Twenty20.com/mmpodcast

Mar 16, 2017

In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps to Your Ideal Clients” webinar and is just a taste of the Get Better Clients Bootcamp, taking place in Chicago on May 2, 2017. Details here.

Mar 8, 2017

In the first in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free “freelancer agreement” template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast

Feb 23, 2017

When JC Candanedo of greypistachio.com heard Part 1 of this new series, he responded immediately and wanted to share his experience of changing careers in his 40’s, competing with photographers half his age and developing confidence by bringing his experience from the first career to bear. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor.

Feb 8, 2017

Ilise Benun chats with Danny Iny, author of Teach and Grow Rich, & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn’t) spend time building an online course and which courses do well (and which don’t). If you like what you hear, sign up for Quick Tips from Marketing Mentor.

Jan 25, 2017

Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa’s companion posts too.  

Jan 17, 2017

The Graphic Artists Guild needs the help of all creative professionals, creators and copyright holders. Make your voice heard by taking the survey to help keep copyright laws strong for you. Let the Library of Congress know that we need a Register who understands the value of copyright, recognizes the need for the Office to be modernized, and has the support of the creative community. Learn more: https://graphicartistsguild.org/news/we-need-your-voice-on-the-next-register-of-copyrights

Jan 7, 2017

Ilise Benun chats with Jeff Sauer of Jeffalytics, the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as “data-driven” creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalytics.com/ilise-benun-podcast/

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