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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: May, 2009

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

May 27, 2009
As Colleen got back in the saddle, she had a great, productive, FUN week of work and marketing. To discover the "why" behind it, she takes some time to reflect.  Listen in!
May 26, 2009

Hope you had a good Memorial Day weekend-- and now it's back to work!  Listen in to get some inspriration from Ilise.

May 24, 2009
Blind spots and struggles.  We all have them.  And this week, Colleen  realizes that by sharing openly with people, you can get some great help seeing where your own blind spots are, and advice on how to get out of them.
May 18, 2009
Welcome to Week 20! How is the marketing plan + calendar working for you?  This week, Start Up Plan users should be cold calling, and Veterans should be crafting a newsletter (in addition to their continued calling).  Listen in for more...
May 18, 2009
Still recovering, Colleen talks about what she did accomplish this week (which would seem to be an impressive work load to anybody else!).  She also talks about why she's grateful for her marketing machine.  Do you have a marketing machine that has carried you through less productive times?
May 5, 2009

Even when she's sick in bed, Colleen still manages to see the bright side, providing 3 great tips to help anyone's self employment journey.  Check them out.

May 4, 2009

Welcome to May!  How was April for you... did you reach your April goal?  This month, it's time for Veterans to work on their "un-newsletter" and Start Up's to begin their research calling.  Listen in for details.

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