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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: April, 2013

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 29, 2013

In the latest podcast/interview in the CFC 2013 Speaker Series, Ilise Benun of Marketing-Mentor.com talks with writer and strategist, Alisa Bonsignore about how she went from newbie creative freelancer to speaking at the event this year. She also shares tips on the art of saying “no” (including the actual language) and how she’s developed the self confidence to know what she’s worth -- and charge more! Come to CFC June 22-24 in San Francisco to hear Alisa’s presentation, “Saving Your Sanity Through Better Client Relations.” www.creativefreelancerconference.com

Apr 15, 2013

Marketing Mentor, Ilise Benun, talks with Jim Krause (www.jimkrausedesign.com), 25-year veteran freelance designer and author of many books, including Color Index book and Idea Index books, about his CFC 2013 topic: “How to Stuff 10 lbs of you-know-what into a 5-day week, (week after week)” – essentially how to manage time and projects efficiently (without going crazy). Details here: www.creativefreelancerconference.com

Apr 6, 2013

In preparation for the networking fest that is CFC 2013: The Business Conference for the Creatively Self Employed (www.creativefreelancerconference.com), networking expert, author and speaker Dana Manciagli shares with Marketing Mentor, Ilise Benun, 10 tips to network with a purpose to get what you need.

Apr 2, 2013

In this podcast interview with Marketing Mentor, Ilise Benun, Leila Zogby, independent writer of corporate marcom, in business for 30 years but struggling after the recession, gets unstuck by reinventing herself and changing how she thinks and talks about the services she offers.

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