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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jun 27, 2018

If you’ve ever bartered your services, you know it can be tricky. There’s an art to it, from deciding whether to do it, to making sure everything is fair and everyone feels valued. In this episode, time lapse filmmaker, Michael e. Stern, and I talk about a recent barter opportunity he pursued and how he made it a win/win for both parties. If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jun 13, 2018

It’s a podcast about podcasting! If you’ve been thinking about starting a podcast to promote your creative business, you’ll learn a lot from my conversation with John Hartwell of Hartwell Studio Works, whose content marketing strategy includes the HSW Sports Branding Podcast. In our interview, he generously shares his strategy, plus nitty gritty details on how he got started with the podcast. If you like what you hear, write a review for both of them, subscribe on iTunes and sign up for my Quick Tips from Marketing Mentor

 
May 30, 2018

 

If you’ve been dreaming about getting rid of your annoying clients and turning your service business into a product business, this episode is for you. My guest is designer/developer, Justin Putney, who has developed a product called In5, that is an add on to Adobe’s InDesign. In our interview, he generously shares tips on what you need to get started if you want to launch your own digital product. And if you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

May 16, 2018
This episode is the audio from a recent webinar with 2X TEDx speaker, Terri Trespicio, on "How to Use Public Speaking to Grow Your Reach & Influence (and get clients!)," in advance of her brand new 2-day workshop, Tapped to Speak, in NY June 7-8, 2018. Details at http://bit.ly/mmentortix. You can find the slides here and watch the video here  And if you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor
 
Apr 18, 2018

In the latest episode, I spoke with That Speaker Guy  Corey Poirier, about the business of speaking, whether it’s part of your content marketing strategy or the way you plan to make your living. We covered everything from inspirational vs. how-to content, webinars, online summits and speakers bureaus. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Mar 21, 2018

In the latest episode, Chris Leone of Web Strategies, Inc. generously shares in detail the “highly accountable, highly trackable system” that drives his agency’s marketing. He shares not only the guts of their process (which tools they use and which are most effective), but also why they do it the way they do. It’s another excellent example of marketers practicing what they preach, essential if you are going to be credible to your clients and prospects. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

Feb 28, 2018

In the latest episode, I chatted with Carl Smith, former co-founder of nGen Works about the various business models his agency tried, including the 4 person partnership that founded the digital agency. Smith currently runs Bureau of Digital, whose mission is to provide the support system agency owners never had. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 21, 2018

In the latest podcast episode, Ilise Benun continues the conversation with marketing professor, Michael Solomon, who literally wrote the book on consumer behavior. Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do about it. Hear more from Michael at the brand new HOW Marketing Live 2018 in Boston on April 30. Details at howdesignlive.com and more HOW Design Live podcasts here. And if you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 7, 2018

It’s almost tax time so in this episode, time lapse filmmaker, Michael e. Stern, and Marketing Mentor, Ilise Benun, talk big picture about how (and why) creative professionals struggle so with money management – and what you can do to improve things. (Disclaimer: no financial advice is offered, just the sharing of anecdotes and experience.) If you like what you hear, write a review and subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 24, 2018

If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 3, 2018
If you’ve been wondering whether you are suited to build a business that employs others, or whether you are better off “just you,” this interview is for you. For the first podcast episode of 2018, Ilise Benun talks with time lapse filmmaker, Michael e. Stern, of Build a Better Photograph, about what it takes -- and what it means -- to be an “entrepreneur” and how he decided how big to build his business.   If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor
 
Dec 20, 2017
In the next installment of the Experienced Newbie series of interviews, Ilise Benun talks with Andy Brenits of Brenits Creative  a designer who has gone back and forth between self employment and working in house in big name corporations. He’s 2 years into his latest stint on his own, taking it seriously and the success has built his confidence. Listen to the strategy that worked for him. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor
Dec 6, 2017

Many creative professionals give away their strategic services because it’s intangible and you don’t know how to account for it when you price a project. Tiered pricing is a technique that will ensure you get paid for everything you do. In this week’s podcast interview, time lapse filmmaker, Michael e. Stern, shows us how he breaks down his process so we can see how much actually goes into a project. To learn how to use tiered pricing, check out Marketing Mentor’s Tiered Pricing Kit: How to Earn More on Every Project, which you can find (probably on sale) in the Shop at Marketing-Mentor.com. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Nov 22, 2017

If you hate pricing, you’ll  love this week’s podcast, in which Ilise Benun talks with Ed Gandia about the nuts of bolts of how to do tiered pricing, a pricing strategy that solves most of the pricing problems so many creative professionals struggle with. This interview was also the impetus for the Tiered Pricing Kit: How to Earn More on Every Project, which you can find (probably on sale) in the Shop at Marketing-Mentor.com. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor


 
Nov 8, 2017

This week’s podcast is perfect for introverts and other people who hate “networking." Listen now especially if you have an event coming up that you’re a little bit nervous about attending. You’ll learn the language to use to start a conversation, get someone’s business card and how to remember names, an essential and learnable skill. Also how to use the content you create as a networking tool. Download the PPT from this session (and more) at: GetTalk.at/networking. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  And I hope to see you at HOW Design Live 2018 in Boston, April 30-May 3. Details here: http://howdesignlive.com/

Oct 23, 2017

In the 4th episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Cheryl Smithem of Charleston PR, who will be speaking on The Essential PR Basics: Should I Send a Press Release? at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Oct 18, 2017

In the third episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Business Coach and Brand Strategist, Thomas Heath, whose topic is Increase Engagement with Storytelling Videos, at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Oct 4, 2017

In this episode, Ilise Benun, of Marketing-Mentor.com, talks with Katie Lane, lawyer, negotiation coach and blogger at Work Made For Hire, about how to overcome the particular challenges faced by creatives and by women when it comes to negotiating the best deal for yourself. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing

Sep 27, 2017

In the second episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Dan Mall  of Superfriend.ly, whose topic is “Should Designers…” at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

Sep 13, 2017

Here’s the 3rd interview with "experienced newbie," Lisa Mullis, of Paraphrase Communications, in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she’s doing now 7 months into her new venture. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor

Aug 30, 2017

In the first episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Katie Kern, VP of Media Frenzy Global who will be speaking on How PR is Being Reimagined at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

 

Aug 16, 2017

In interview #11 of the popular series of chats between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.      

Aug 2, 2017
In this episode, Ilise Benun, of Marketing-Mentor.com, talks with an old friend, Alan Seiden of The Seiden Group, about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He’s even garnered a bit of celebrity status in his focused niche. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.      
Jul 19, 2017

In the second conversation with author and marketing professor, Michael Solomon, of michaelrsolomon.com, he explains to Ilise Benun, of Marketing-Mentor.com, how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

 

Jul 12, 2017

Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It’s an excellent refresher for any self employed creative. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  

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