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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

May 10, 2017

Here’s the second interview with Lisa Mullis of the new firm, Paraphrase Communications, sharing details about how she is re-building her online presence and email list (almost) from scratch. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor 

Apr 26, 2017

In the next episode sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews author and marketing professor, Michael Solomon, of www.reachyourconsumers.com about how to be objective and authentic in your own self promotion. Plus, you can support our sponsor by starting your own 5-photo trial account now at Twenty20.com/mmpodcast

Apr 12, 2017

Ilise Benun, of Marketing-Mentor.com, chats with Caitlin Pearce of Freelancers Union (join for free if you aren’t already a member) about the new, free and easy-to-use contract building tool they developed in partnership with And.co to help the self employed protect themselves from non-paying clients. (This episode is sponsored by Twenty20.com – get photos that don’t suck by starting your own 5-photo trial account now at Twenty20.com/mmpodcast)

Mar 29, 2017

In the next in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at Twenty20.com/mmpodcast

Mar 16, 2017

In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps to Your Ideal Clients” webinar and is just a taste of the Get Better Clients Bootcamp, taking place in Chicago on May 2, 2017. Details here.

Mar 8, 2017

In the first in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free “freelancer agreement” template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast

Feb 23, 2017

When JC Candanedo of greypistachio.com heard Part 1 of this new series, he responded immediately and wanted to share his experience of changing careers in his 40’s, competing with photographers half his age and developing confidence by bringing his experience from the first career to bear. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor.

Feb 8, 2017

Ilise Benun chats with Danny Iny, author of Teach and Grow Rich, & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn’t) spend time building an online course and which courses do well (and which don’t). If you like what you hear, sign up for Quick Tips from Marketing Mentor.

Jan 25, 2017

Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa’s companion posts too.  

Jan 17, 2017

The Graphic Artists Guild needs the help of all creative professionals, creators and copyright holders. Make your voice heard by taking the survey to help keep copyright laws strong for you. Let the Library of Congress know that we need a Register who understands the value of copyright, recognizes the need for the Office to be modernized, and has the support of the creative community. Learn more: https://graphicartistsguild.org/news/we-need-your-voice-on-the-next-register-of-copyrights

Jan 7, 2017

Ilise Benun chats with Jeff Sauer of Jeffalytics, the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as “data-driven” creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalytics.com/ilise-benun-podcast/

Dec 14, 2016

Here’s another excerpt from Ilise Benun’s new marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. Its called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When You Really Want the Project. Youll learn exactly what to say when reaching out to get the attention of your carefully selected prospects, which may feel like stalking but isn’t! Details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint

Dec 7, 2016

If you’re doing some marketing but still struggling with feast or famine because your ideal clients aren’t knocking on your door, it could be that you’re not connecting the dots of your marketing -- yet. That means you have the right mindset and use the right tools in a way that supports your positioning message and speaks to the right people -- loud and clear -- at the right time! In this special podcast, Ilise Benun reads aloud from her latest, The Marketing Blueprint, and shows you how to connect the dots and integrate your marketing to get better clients with bigger budgets. Find details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint

Nov 23, 2016

In episode #9 of the popular series of meaty and chatty conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they both share strategies for how to intercept self defeating attitudes and behaviors so you can do the best possible job for your clients. If you like what you hear, sign up for Quick Tips from Marketing Mentor here.

Nov 2, 2016

In this conversation, Ilise Benun of Marketing-Mentor.com chats with one of her star students, web designer/developer for creative professionals, Jill Anderson of Jill Lynn Design, about how to end a client relationship that isn’t working, without burning bridges. To find out how Jill focused and grew her business 17% with content marketing, read the case study here

Oct 19, 2016

In the final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 26-28, 2016 in Charleston SC. Details about this and 2 other pre-conference workshops here: https://2016.revolveconference.com/workshops/

Oct 7, 2016

In the 4th installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Aaron Irizarry, Director of User Experience at Nasdaq, about his topic, Hold Fast: Managing Design Teams When Projects Go Sideways, at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. See you there! Details here: http://revolveconference.com

Sep 30, 2016

This episode is #8 in the popular series of chatty (but always meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. This one is about the mindset and tactics required to be a satisfied, self-employed creative person and focuses in on client communication skills, especially how to figure out the right thing to say, in real time and in writing. If you like what you hear, sign up for the free marketing ecourse here.     

Sep 14, 2016

In the 3rd installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Robert Prioleau, Founding Partner and the Strategy Director for Blue Ion, a brand experience agency based in Charleston, SC. Robert will be speaking on how to sell when you hate selling at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

Aug 31, 2016

Ilise Benun chats with Terri Trespicio and Paula Rizzo, the brains behind Lights Camera Expert, who can’t help but share what they know about what it takes to get the media’s attention and whether you need to have a book to get on TV. If you like what you hear, sign up here for their free 3-part course, “How to Be a Media Magnet.”

Aug 17, 2016

In this episode, Ilise Benun, of Marketing-Mentor.com, interviews Paul Parreira of Company Cue about the evolution of content marketing, the changing expectations of consumers and new gigs for content writers. If you like what you hear, sign up for Ilise’s Quick Tips here

Aug 3, 2016

In the second installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Ahava Leibtag, founder of Aha Media Group, who will be speaking on how to navigate challenging content strategy conversations at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

Jul 20, 2016
This is the 4th of 5 live interviews from the HOWDesignLive@SCAD Lecture Series 2016 where Ilise Benun of Marketing-Mentor.com is joined by Lana Rigsby and Thomas Hull of Rigsby Hull, a Houston-based design firm honored internationally for design that pairs verbal intelligence with restrained, elegant expression. They share their process for projects where the deliverable is nothing tangible but instead a simple conversation, the fruit of their thinking and research. Includes special guest appearances by Steff Geissbuhler and Joseph DiGioia. Watch the video version here and the rest of the series on SCAD’s virtual lecture hall.
 
Jul 7, 2016

Here’s #7 in a series of chatty (but meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern gives an update on the prospect he’s been stalking for the project of a lifetime and a novel way of thinking about value-based pricing and bartering. If you like what you hear, sign up for the free marketing ecourse here 

 

Jun 23, 2016

In the first installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Rivers Pearce, Director of Marketing at Boomtown, who will be speaking on Marketing Technology for Agencies & Small Business at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

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