The Marketing Mentor Podcast -

In Episode 3 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews poet and creative coach, Mark McGuiness, on his topic, “How to Handle Rejection & Criticism as a Creative.” In this podcast, he explains why he believes creatives have trouble with criticism and what we can do about it. Find out more about Mark at and catch him in Chicago on Tuesday, May 5 at 4:15 PM. Details here and use "MENTOR" promo code for $50 off if you haven't registered yet.   

Direct download: Mark_McGuinness_on_2015-03-12_at_12.06.mp3
Category:podcasts -- posted at: 2:37 PM

Ilise Benun joins Jim Blasingame at Small Business Advocate to talk about why packaging your services has many advantages for you and your clients.

Direct download: jim-b-packages.mp3
Category:podcasts -- posted at: 5:20 PM

In Episode 2 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews Rob Harr, VP of Sparkbox, on his topic, “How to Make Hourly Pricing Work.” He explains why he thinks creatives have such a hard time with pricing and how his firm keeps cash flowing and clients paying on a weekly basis! Catch him in Chicago on Monday, May 4 at 1:15 PM. Details here and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Rob_Harr_on_2015-02-25_at_16.36.mp3
Category:podcasts -- posted at: 6:13 PM

In this podcast interview with Ilise Benun, Programming Partner for the "Creative Business" program of HOW Design Live 2015, Aaron Draplin gives a taste of his topic. Officially entitled, "Tall Tales From a Large Man," he thinks of it as "graphic treasures from the American underbelly" and he'll talk about mining the world for what he sees as a resource that’s going to be gone soon. "I hope to open the eyes of people into a world of dead ghosts. I show examples and tell you where to go – it’s dangerous and fun. Then I show how I use it in my work." Catch him in Chicago on Friday, May 8 at 9:45 AM. Details here and use "MENTOR" promo code for $50 off if you haven't registered yet.  

Direct download: Aaron_James_Draplin_on_2015-02-10_at_12.13.mp3
Category:podcasts -- posted at: 3:30 PM

In this podcast, Nathan Powell of Nusii Proposal Software interviews Ilise Benun, Marketing Mentor and creator of the Designer's Proposal Bundle series. They discuss the 4 types of proposals, what exactly should be in a winning proposal and what it really means when a proposal is about the client's project and not about you! Plus, much more, of course. Check out Nusii proposal software and enter their giveaway before February 25, 2015

In today’s podcast, Ilise rehearses the introduction for her upcoming CreativeLive course, Command the Fees You Deserve. This new course will be presented live on Jan 21-23 from 12-6 PM Eastern (9-3 Pacific). RSVP for the free, live taping here.

Direct download: CL_podcast_intro_v2.mp3
Category:podcasts -- posted at: 5:42 PM

Listen to find out how Jen Neal's Toronto-based firm, K9 Strategy & Design, has evolved since we last talked in 2011. She shares details on their rebranding and how their involvement in the supposedly dying publishing industry has led them to a leadership level in the industry and which marketing tools they use to get there. If you need a plan to get anywhere near this, check out the 2015 Enhanced Marketing Plan + eCalendar for Creative Professionals

Direct download: Jen_Neal_on_2014-10-07_at_10.54.mp3
Category:podcasts -- posted at: 1:53 PM

This podcast collage is a sneak peek at the brand new Enhanced version of the Marketing Plan + eCalendar for 2015. You’ll hear clips from 3 interviews between me and creative professionals who are practicing what I preach and it’s working! They are targeting their markets and finding better clients! If you want a plan to follow, check out the 2015 Marketing Plan here:

Direct download: 2015eCal-audio-collage.mp3
Category:podcasts -- posted at: 2:20 PM

This podcast is a little different than usual – it’s a sneak peek at the brand new

Package Pricing Bundle, the newest product in the Marketing Mentor Toolbox. You’ll

hear clips from 4 interviews with creative professionals who so generously shared

the creative pricing strategies they’re using to take more control over their business

and grow! For more: Find the Black Friday Bundle here and the Package Pricing

Bundle here

Direct download: PP-audio-collage.mp3
Category:podcasts -- posted at: 1:47 AM

Packaging creative services is all the rage these days, but it’s more than a trend. It’s actually allowing creative professionals to take control of their worklife, raise their prices and save time on estimates and proposals. In this podcast, excerpted from Marketing Mentor’s new product, The Package Pricing Bundle, Ilise Benun interviews web copywriter, Alyssa Martin, about how her copywriting packages “sell out.”

Direct download: Alyssa_Martin_on_2014-11-03_at_14.11.mp3
Category:podcasts -- posted at: 8:04 PM