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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Dec 7, 2016

If you’re doing some marketing but still struggling with feast or famine because your ideal clients aren’t knocking on your door, it could be that you’re not connecting the dots of your marketing -- yet. That means you have the right mindset and use the right tools in a way that supports your positioning message and speaks to the right people -- loud and clear -- at the right time! In this special podcast, Ilise Benun reads aloud from her latest, The Marketing Blueprint, and shows you how to connect the dots and integrate your marketing to get better clients with bigger budgets. Find details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint

Nov 23, 2016

In episode #9 of the popular series of meaty and chatty conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they both share strategies for how to intercept self defeating attitudes and behaviors so you can do the best possible job for your clients. If you like what you hear, sign up for Quick Tips from Marketing Mentor here.

Nov 2, 2016

In this conversation, Ilise Benun of Marketing-Mentor.com chats with one of her star students, web designer/developer for creative professionals, Jill Anderson of Jill Lynn Design, about how to end a client relationship that isn’t working, without burning bridges. To find out how Jill focused and grew her business 17% with content marketing, read the case study here

Oct 19, 2016

In the final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 26-28, 2016 in Charleston SC. Details about this and 2 other pre-conference workshops here: https://2016.revolveconference.com/workshops/

Oct 7, 2016

In the 4th installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Aaron Irizarry, Director of User Experience at Nasdaq, about his topic, Hold Fast: Managing Design Teams When Projects Go Sideways, at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. See you there! Details here: http://revolveconference.com

Sep 30, 2016

This episode is #8 in the popular series of chatty (but always meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. This one is about the mindset and tactics required to be a satisfied, self-employed creative person and focuses in on client communication skills, especially how to figure out the right thing to say, in real time and in writing. If you like what you hear, sign up for the free marketing ecourse here.     

Sep 14, 2016

In the 3rd installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Robert Prioleau, Founding Partner and the Strategy Director for Blue Ion, a brand experience agency based in Charleston, SC. Robert will be speaking on how to sell when you hate selling at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

Aug 31, 2016

Ilise Benun chats with Terri Trespicio and Paula Rizzo, the brains behind Lights Camera Expert, who can’t help but share what they know about what it takes to get the media’s attention and whether you need to have a book to get on TV. If you like what you hear, sign up here for their free 3-part course, “How to Be a Media Magnet.”

Aug 17, 2016

In this episode, Ilise Benun, of Marketing-Mentor.com, interviews Paul Parreira of Company Cue about the evolution of content marketing, the changing expectations of consumers and new gigs for content writers. If you like what you hear, sign up for Ilise’s Quick Tips here

Aug 3, 2016

In the second installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Ahava Leibtag, founder of Aha Media Group, who will be speaking on how to navigate challenging content strategy conversations at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

Jul 20, 2016
This is the 4th of 5 live interviews from the HOWDesignLive@SCAD Lecture Series 2016 where Ilise Benun of Marketing-Mentor.com is joined by Lana Rigsby and Thomas Hull of Rigsby Hull, a Houston-based design firm honored internationally for design that pairs verbal intelligence with restrained, elegant expression. They share their process for projects where the deliverable is nothing tangible but instead a simple conversation, the fruit of their thinking and research. Includes special guest appearances by Steff Geissbuhler and Joseph DiGioia. Watch the video version here and the rest of the series on SCAD’s virtual lecture hall.
 
Jul 7, 2016

Here’s #7 in a series of chatty (but meaty) conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, Stern gives an update on the prospect he’s been stalking for the project of a lifetime and a novel way of thinking about value-based pricing and bartering. If you like what you hear, sign up for the free marketing ecourse here 

 

Jun 23, 2016

In the first installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Rivers Pearce, Director of Marketing at Boomtown, who will be speaking on Marketing Technology for Agencies & Small Business at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 27-28, 2016 in Charleston SC. Details here: http://revolveconference.com

May 16, 2016

Here’s the next in a series of ongoing conversations between me, Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com. In this episode, he shares 2 stories in which he heard about a project that would be perfect for him, proceeded to “insert himself into the conversation” and already secured one of the projects. There’s a lot to learn here, but listen especially for his attitude. If you like what you hear, sign up for my new free ecourse here.

May 4, 2016

In the latest podcast, Ilise Benun of Marketing-Mentor.com chats with Steve Maurer, a copywriter in the vertical B2B Industrial Manufacturing niche, about the changes he’s making to his business, based on Ilise’s new program, AWAI’s Simplest Guide to Pricing Copy Projects. Steve also took what he learned and created worksheets to figure out his monthly expenses and minimum hourly rate. As a special bonus for podcast listeners, download the worksheets here.

Apr 13, 2016

Ilise Benun of Marketing-Mentor.com talks with Cassie Boorn of Maker Mentors, an online community for creative professionals, about how she knew when it was time to quit her  job and launch her business and what attendees will learn when they sign up for the 2nd Build a Better Business Conference, an online event happening April 20-21, 2016 at MakerMentors.org.

Apr 12, 2016
This podcast episode is a little different: Ilise Benun of Marketing-Mentor.com is joined by Meena Kothandaraman of Twig + Fish and Ben Callahan of Sparkbox for a quick rehearsal/overview of Keeping it Human, a brand new presentation they’ve collaborated on for ConvergeSE in Columbia, SC, April 2016.   

 

Mar 30, 2016

This is the 3rd live interview from the HOWDesignLive@SCAD Lecture Series 2016 with Ilise Benun of Marketing-Mentor.com and #HOWLive 2016 Opening Keynote speaker, author and filmmaker, Tiffany Shlain. She shares nuggets about her creative process, especially why she chose film as her creative medium and how she scales and maximizes her creativity. Watch the video version here and the rest of the series on SCAD’s virtual lecture hall. More inspiration at HOWDesignLive.com and SCAD.edu

Mar 16, 2016

In this conversation with writer, Lori Ferguson, Ilise Benun teases out the details of what Lori did and said for 18 months, until her ideal prospect was ready to give her a big project. Plus, which marketing tools she’s using to build a strong, portable business that will allow her to spend half the year on a Caribbean island! If you like what you hear, sign up for Ilise’s free mentoring session here.

Mar 7, 2016

This is the 2nd live interview from the HOWDesignLive@SCAD Lecture Series 2016 with Ilise Benun of Marketing-Mentor.com and #HOWLive 2015 speaker, Jason Fried, Co-Founder of Basecamp and author of 3 books including, “Rework,” and “Remote.” Lots of inspiring ideas about how to use your creativity to build a business that lasts, plus a little rant on the importance of sleep. Watch the video version here and the rest of the series on SCAD’s virtual lecture hall. More inspiration at HOWDesignLive.com and SCAD.edu

Feb 16, 2016

If you are a mid-career creative pro with a solid portfolio and lots of experience but you still struggle with pricing, you’re not alone and this podcast is for you. Time lapse filmmaker, Michael e. Stern ofBuildaBetterPhotograph.com, chats with Ilise Benun of Marketing-Mentor.com about how you may be undermining your success. He also shares the worst thing to have in your head when you talk to a new prospect. If you like what you hear, sign up for Ilise’s new free ecourse here.

Feb 8, 2016

This is a live interview from the HOWDesignLive@SCAD Lecture Series 2016 with Ilise Benun of Marketing-Mentor.com and #HOWLive speaker, Matthew Manos of Founder of verynice.co, author of, “How to Give Half Your Work Away for Free” and recently named one of “Seven Millennials Changing the World.” Lots of inspiring ideas about building on his foundation and using his creativity to do something meaningful! More inspiration at HOWDesignLive.com and SCAD.edu

Jan 20, 2016

If your unpredictable income makes your life a roller coaster, you’re not alone. In today’s podcast interview, Ilise Benun of Marketing-Mentor.com talks with freelance marketing strategist, Dianna Huff, about her new guide, Cashflow for Freelancers, in which she shares what she’s learned about evening out her own cash flow. And if you like what you hear, sign up for Ilise’s new free ecourse here.

Jan 11, 2016

What the heck is digital marketing? Is it online marketing? Is it Internet marketing? Is it a moving target? That’s the question I tackled with David Bain of Digital Marketing Radio. We talked especially about podcasting, live audio and video broadcasting. if you’ve been thinking of starting your own show, this is a great episode for you. And if you like what you hear, be sure to write a review and sign up for my new free ecourse here

Dec 29, 2015

The new year is upon us so it’s time to reflect on what worked, and especially on what didn’t work, so we can improve it. In this year-end podcast, Ilise Benun of Marketing-Mentor.com is joined by time-lapse filmmaker, Michael e. Stern, of BuildaBetterPhotograph.com to share mistakes made and lessons learned regarding excited clients, partnerships, contracts and more. If your goal for 2016 is to get better clients with bigger budgets, check out the 30 Minutes a Day Marketing Plan for Creative Professionals.

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