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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Sep 13, 2017

Here’s the 3rd interview with "experienced newbie," Lisa Mullis, of Paraphrase Communications, in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she’s doing now 7 months into her new venture. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor

Aug 30, 2017

In the first episode of Season 2 of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Katie Kern, VP of Media Frenzy Global who will be speaking on How PR is Being Reimagined at The Revolve Conference, where design and creativity meet marketing and design. The big event will be held Oct. 26-27, 2017 in downtown Charleston SC. Details here: http://revolveconference.com and more Revolve speaker podcasts here.

 

Aug 16, 2017

In interview #11 of the popular series of chats between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they define multitasking for self employed creative professionals, how to handle client demands (and their maddening lack of responsiveness) and why Michael walked away from a $60K project. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.      

Aug 2, 2017
In this episode, Ilise Benun, of Marketing-Mentor.com, talks with an old friend, Alan Seiden of The Seiden Group, about how he left an unsatisfying job to start his own consulting business. Now he manages big projects, charges big money and does marketing with a flare. He’s even garnered a bit of celebrity status in his focused niche. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.      
Jul 19, 2017

In the second conversation with author and marketing professor, Michael Solomon, of michaelrsolomon.com, he explains to Ilise Benun, of Marketing-Mentor.com, how to use your price as an indicator of quality and attract the clients who value your services. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

 

Jul 12, 2017

Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It’s an excellent refresher for any self employed creative. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  

Jun 21, 2017

Ilise Benun, of Marketing-Mentor.com, interviews author and artist coach, Gigi Rosenberg about how to balance the desire to make art with the need to make a living and how to tell who’s a competitor and who’s a potential collaborator.  If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.

 

Jun 7, 2017

It’s already 6 years since Bryn Mooth left her cozy full-time job as Editor of HOW Magazine to strike out on her own as a freelance food and wellness writer. I caught up with her at HOW Design Live and had a chance to hear how she has used what she learned to build a 2nd career doing what she is passionate about. See more at Writes4food.com and brynmooth.com. And if you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  

May 24, 2017

On the 1-year anniversary of her new branding firm for the brand new cannabis industry, Jenn Culpepper of Brand Joint, shares how they got their first client and which marketing tools are most effective as she grows her new business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  

May 10, 2017

Here’s the second interview with Lisa Mullis of the new firm, Paraphrase Communications, sharing details about how she is re-building her online presence and email list (almost) from scratch. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor 

Apr 26, 2017

In the next episode sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews author and marketing professor, Michael Solomon, of www.reachyourconsumers.com about how to be objective and authentic in your own self promotion. Plus, you can support our sponsor by starting your own 5-photo trial account now at Twenty20.com/mmpodcast

Apr 12, 2017

Ilise Benun, of Marketing-Mentor.com, chats with Caitlin Pearce of Freelancers Union (join for free if you aren’t already a member) about the new, free and easy-to-use contract building tool they developed in partnership with And.co to help the self employed protect themselves from non-paying clients. (This episode is sponsored by Twenty20.com – get photos that don’t suck by starting your own 5-photo trial account now at Twenty20.com/mmpodcast)

Mar 29, 2017

In the next in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Wendy Merrill of AreYouGrowingSmart.com about how to overcome fear of self promotion. Plus Wendy shares the LinkedIn content marketing strategy that gets her a stream of new clients. Start your own 5-photo trial account now at Twenty20.com/mmpodcast

Mar 16, 2017

In this special podcast, Ilise Benun asks Jamie Saunders, Senior Marketing Communications Manager at Neenah Paper and Packaging, all the questions you wish you could ask your ideal client about promoting your work, including, “Is it BS when you say, “stay in touch” or “send me something?” (This conversation is excerpted from the “3 Steps to Your Ideal Clients” webinar and is just a taste of the Get Better Clients Bootcamp, taking place in Chicago on May 2, 2017. Details here.

Mar 8, 2017

In the first in a series of episodes sponsored by Twenty20.com, Ilise Benun, of Marketing-Mentor.com, interviews Robert McGuire on how he overcame obstacles to subcontracting to build his content marketing agency using freelancers. Download his free “freelancer agreement” template. And start your own 5-photo trial account now at Twenty20.com/mmpodcast

Feb 23, 2017

When JC Candanedo of greypistachio.com heard Part 1 of this new series, he responded immediately and wanted to share his experience of changing careers in his 40’s, competing with photographers half his age and developing confidence by bringing his experience from the first career to bear. Read more from this series on the blog and sign up for Quick Tips from Marketing Mentor.

Feb 8, 2017

Ilise Benun chats with Danny Iny, author of Teach and Grow Rich, & founder of mirasee.com (formerly Firepole Marketing) about how to grow a scalable business, who should (and shouldn’t) spend time building an online course and which courses do well (and which don’t). If you like what you hear, sign up for Quick Tips from Marketing Mentor.

Jan 25, 2017

Ilise Benun starts a new series of conversations with communications professional, Lisa Mullis, as she goes through a mid-career makeover and navigates the challenges of building a new firm, Paraphrase Communications, on the foundation of her past experience and presenting it transparently. Watch the Marketing Mentor Blog for Lisa’s companion posts too.  

Jan 17, 2017

The Graphic Artists Guild needs the help of all creative professionals, creators and copyright holders. Make your voice heard by taking the survey to help keep copyright laws strong for you. Let the Library of Congress know that we need a Register who understands the value of copyright, recognizes the need for the Office to be modernized, and has the support of the creative community. Learn more: https://graphicartistsguild.org/news/we-need-your-voice-on-the-next-register-of-copyrights

Jan 7, 2017

Ilise Benun chats with Jeff Sauer of Jeffalytics, the brains behind the JumpStart Podcast and former agency owner-turned-consultant specializing in making sense of analytics data, about how creatives can set themselves apart and achieve better results for clients by positioning themselves as “data-driven” creatives. Check out his podcast too (and his interview with Ilise) at https://www.jeffalytics.com/ilise-benun-podcast/

Dec 14, 2016

Here’s another excerpt from Ilise Benun’s new marketing plan, The Marketing Blueprint: How to Connect the Dots of Your Marketing. Its called, How Not To Stalk Your Prospects and Still Get the Project: What to Say When Walking the Fine Line of Follow-up When You Really Want the Project. Youll learn exactly what to say when reaching out to get the attention of your carefully selected prospects, which may feel like stalking but isn’t! Details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint

Dec 7, 2016

If you’re doing some marketing but still struggling with feast or famine because your ideal clients aren’t knocking on your door, it could be that you’re not connecting the dots of your marketing -- yet. That means you have the right mindset and use the right tools in a way that supports your positioning message and speaks to the right people -- loud and clear -- at the right time! In this special podcast, Ilise Benun reads aloud from her latest, The Marketing Blueprint, and shows you how to connect the dots and integrate your marketing to get better clients with bigger budgets. Find details about the 2017 Marketing Blueprint here: http://www.marketing-mentor.com/collections/marketing/products/2017-marketing-blueprint

Nov 23, 2016

In episode #9 of the popular series of meaty and chatty conversations between Ilise Benun of Marketing-Mentor.com and time lapse filmmaker, Michael e. Stern of BuildaBetterPhotograph.com, they both share strategies for how to intercept self defeating attitudes and behaviors so you can do the best possible job for your clients. If you like what you hear, sign up for Quick Tips from Marketing Mentor here.

Nov 2, 2016

In this conversation, Ilise Benun of Marketing-Mentor.com chats with one of her star students, web designer/developer for creative professionals, Jill Anderson of Jill Lynn Design, about how to end a client relationship that isn’t working, without burning bridges. To find out how Jill focused and grew her business 17% with content marketing, read the case study here

Oct 19, 2016

In the final installment of the “Revolve Conference Speaker Podcast Series,” Ilise Benun, of Marketing-Mentor.com, interviews Meena Kothandaraman and Zarla Ludin of twig+fish about their workshop, Designing (N)credible Research Studies at The Revolve Conference, a gathering of design, business and marketing professionals to be held Oct. 26-28, 2016 in Charleston SC. Details about this and 2 other pre-conference workshops here: https://2016.revolveconference.com/workshops/

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