The Marketing Mentor Podcast - www.marketing-mentor.com

If your unpredictable income makes your life a roller coaster, you’re not alone. In today’s podcast interview, Ilise Benun of Marketing-Mentor.com talks with freelance marketing strategist, Dianna Huff, about her new guide, Cashflow for Freelancers, in which she shares what she’s learned about evening out her own cash flow. And if you like what you hear, sign up for Ilise’s new free ecourse here.

Direct download: Dianna-Huff-podcast.mp3
Category:podcasts -- posted at: 12:09pm EST

What the heck is digital marketing? Is it online marketing? Is it Internet marketing? Is it a moving target? That’s the question I tackled with David Bain of Digital Marketing Radio. We talked especially about podcasting, live audio and video broadcasting. if you’ve been thinking of starting your own show, this is a great episode for you. And if you like what you hear, be sure to write a review and sign up for my new free ecourse here

Direct download: David-Bain-podcast.mp3
Category:podcasts -- posted at: 10:07am EST

The new year is upon us so it’s time to reflect on what worked, and especially on what didn’t work, so we can improve it. In this year-end podcast, Ilise Benun of Marketing-Mentor.com is joined by time-lapse filmmaker, Michael e. Stern, of BuildaBetterPhotograph.com to share mistakes made and lessons learned regarding excited clients, partnerships, contracts and more. If your goal for 2016 is to get better clients with bigger budgets, check out the new 30 Minutes a Day Marketing Plan for Creative Professionals.

Direct download: michael_stern-12-24.mp3
Category:podcasts -- posted at: 10:12am EST

There has been a ton of interest in Package Pricing for creative services but some confusion amongst other pricing strategies, like tiered-pricing and the trendy “productizing.” In this podcast interview Jason Blumer, of BlumerCPAs.com, and Ilise Benun of Marketing-Mentor.com, sort out and clarify these strategies so you can use them to gain more control over your life. Isn’t that the point? Want more? Sign up for Quick Tips.

Direct download: Jason_Blumer_11-20-15.mp3
Category:podcasts -- posted at: 2:29pm EST

Laurie Millotte used to worry that she was undercharging. Other times she worried that she might be overcharging. Even when clients hired her, she never really knew if she had come up with the right price for her creative services. Then she started offering packages and it changed the way she does business. In this podcast, she shares with Marketing Mentor, Ilise Benun, how she packages her design services and how she sells the packages to her clients, even her “crazy package.” Want more? Sign up for Quick Tips.

Direct download: Laurie_Millotte_podcast.mp3
Category:podcasts -- posted at: 4:07pm EST

If you’re selling big-ticket services and want to connect directly with your best prospects, the phone is an effective marketing tool, if you know how to give good phone. Michael e. Stern generously shares his proven techniques in his 3rd podcast/interview with Ilise Benun of Marketing-Mentor.com Want more? Sign up for Quick Tips here.

Direct download: Michael_e_stern_podcast_3.mp3
Category:podcasts -- posted at: 8:55am EST

How do you reach a wide audience when you don’t have thousands of raving fans? In my latest interview, music entrepreneur, Budi Voogt, explains exactly how he gets wide exposure for his talented musicians and how commercial artists and other creative professionals can adapt these strategies to reach a larger audience to find better clients. Want more? Sign up for Quick Tips here.

Direct download: Budi_Voogt_podcast.mp3
Category:podcasts -- posted at: 3:07pm EST

As a right brainer in a left brain world, Michael e. Stern has learned a lot in his 36 years in business about how to price his creative services. In his 2nd podcast/interview with Ilise Benun of Marketing-Mentor.com he shares his 3 best pricing strategies, including what he calls the “J.B. factor” and many other pearls of wisdom. Want more? Sign up for Quick Tips here.

Direct download: Michael_stern_on_pricing.mp3
Category:podcasts -- posted at: 9:44am EST

What are corporate in house design managers looking for in the freelancers they hire? Andy Epstein, author of The Corporate Creative, answers that question and many others in the latest podcast interview with Ilise Benun of Marketing-Mentor.com. Find out where the growth is and which skills will set you apart. Want more? Sign up for Quick Tips from Marketing Mentor

Direct download: Andy_Epstein-8-26-15.mp3
Category:podcasts -- posted at: 11:18am EST

From surviving to thriving as a creative professional -- that’s the path Michael E. Stern walked the past 35 years as a photographer. It’s taken him time, but he’s found the niche that fits him like a “fur-lined” glove -- construction time-lapse films -- and gives him the freedom many can only dream of. You can hear that freedom in the sound of his voice as he talks with Ilise Benun of Marketing-Mentor.com about the strength of his positioning. Want more? Sign up for Quick Tips here.

Direct download: Michael_E._Stern.mp3
Category:podcasts -- posted at: 12:14pm EST