The Marketing Mentor Podcast -

Here’s the 5th Audio Article written by Ilise Benun of and read aloud by the author, “5 Steps to Finding the Right Clients.” Listen to learn the secret to closing a deal with new clients by ushering them through a step-by-step qualifying process that weeds out the tire-kickers. Follow this tried-and-true formula to find the clients you really want to work with. Download and read the article here.

Direct download: 5-Five_Steps_to_Right_Clients.mp3
Category:podcasts -- posted at: 3:00 PM

In today’s podcast, The Marketing Mentor, Ilise Benun, chats with Heather Lloyd-Martin, SEO Writing expert and teacher of SEO copywriting, about what designers and writers really need to know about SEO plus the art of writing pages that both convert well and connect with web site visitors. Find more on the blog: and at

Direct download: Edited_Episode_Heather_Lloyd_Martin_1.mp3
Category:podcasts -- posted at: 4:18 PM

Here’s the 4th Audio Article written by Ilise Benun of and read aloud by the author, Closing the Deal: From Proposal to Contract. Listen to learn when to talk money, how to present your proposal, when to follow up and what to do if you don’t get the gig. Download the article here and find actual sample proposals in the Marketing Mentor Toolbox.

Direct download: 4-Closing_the_Deal.mp3
Category:podcasts -- posted at: 2:15 PM

Here’s the third in a new series of “audio articles” written by Ilise Benun of and read aloud by the author. There is more and more video being used by creatives to market their services, which makes sense. Because when it comes to showcasing your talent, seeing is often believing – and stills don’t always do the trick. Bring a little movie magic to your self-promotion strategy with these tips. Read the article and see the videos referenced here:"

Direct download: 3-Audio_Article_3-Self_Promo_Video.mp3
Category:podcasts -- posted at: 2:22 PM

Battling big egos and unfair deadlines? You're not alone. For small agencies and solopreneurs especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this podcast, Ilise Benun, of, helps you spot the 4 red flags you should be watching for, plus 3 actions you can take for each.

Direct download: Problem_Clients_2014.mp3
Category:podcasts -- posted at: 5:30 PM

Here’s the second in a new series of “audio articles” written by the Marketing Mentor, Ilise Benun and read aloud by the author. “Content marketing” is the latest buzzword, but should you be doing it? The answer is yes, but only if you do it right. Follow this guide to create a content-marketing plan that will lead to more exposure and better projects for your firm or freelance business.

Direct download: Audio_Article_2.mp3
Category:podcasts -- posted at: 1:49 PM

Here’s the first in a new series of “audio articles” written by the Marketing Mentor, Ilise Benun and read aloud by the author. The Art & Science of Pricing covers the basics of pricing for creative services, including the tools you need to price profitably (instead of desperately) as well as the intangibles that make up the “artistry” anyone can master. For more like this, check out The Pricing Bundle in the Marketing Mentor Toolbox.

Direct download: Audio_Article-Art__Pricing.mp3
Category:general -- posted at: 3:23 PM

The answer, according to Jake Jorgovan, web designer and intrepid freelancer, is an unqualified YES! In this interview with Ilise Benun, he shares how he kick started his business using oDesk + what and who online marketplaces are best for. For more like this, check out

Direct download: oDesk_Jake_Jorgovan_on_2014-06-27_at_13.35.mp3
Category:general -- posted at: 3:46 PM

In this post-HOW Design Live/Creative Freelancer Business Conference podcast interview, Laura Foley (@LMFDesign & generously shares so much, including what she learned from Jason Blumer about pricing her services and how she immediately used the 3-tier pricing structure to win a new project -- at the highest price.

Direct download: Laura_Foley_on_3_tier_pricing_post_CFBC_2014.mp3
Category:podcasts -- posted at: 1:28 PM

In Part 2 of their conversation, Ilise Benun joins Jim Blasingame of Small Business Advocate, to discuss one of the most popular sessions from CFBC with Doug Dolan, A Field Guide to Bad Clients.

Direct download: JimB-customers-for-life-2.mp3
Category:podcasts -- posted at: 3:16 PM