The Marketing Mentor Podcast - www.marketing-mentor.com

Here’s the first in a new series of “audio articles” written by the Marketing Mentor, Ilise Benun and read aloud by the author. The Art & Science of Pricing covers the basics of pricing for creative services, including the tools you need to price profitably (instead of desperately) as well as the intangibles that make up the “artistry” anyone can master. For more like this, check out The Pricing Bundle in the Marketing Mentor Toolbox.

Direct download: Audio_Article-Art__Pricing.mp3
Category:general -- posted at: 3:23 PM

The answer, according to Jake Jorgovan, web designer and intrepid freelancer, is an unqualified YES! In this interview with Ilise Benun, he shares how he kick started his business using oDesk + what and who online marketplaces are best for. For more like this, check out www.Jake-Jorgovan.com

Direct download: oDesk_Jake_Jorgovan_on_2014-06-27_at_13.35.mp3
Category:general -- posted at: 3:46 PM

In this post-HOW Design Live/Creative Freelancer Business Conference podcast interview, Laura Foley (@LMFDesign & lauramfoley.com) generously shares so much, including what she learned from Jason Blumer about pricing her services and how she immediately used the 3-tier pricing structure to win a new project -- at the highest price.

Direct download: Laura_Foley_on_3_tier_pricing_post_CFBC_2014.mp3
Category:podcasts -- posted at: 1:28 PM

In Part 2 of their conversation, Ilise Benun joins Jim Blasingame of Small Business Advocate, to discuss one of the most popular sessions from CFBC with Doug Dolan, A Field Guide to Bad Clients.

Direct download: JimB-customers-for-life-2.mp3
Category:podcasts -- posted at: 3:16 PM

In Part 1 of their conversation, Ilise Benun joins Jim Blasingame of Small Business Advocate, to discuss one of the most popular sessions from CFBC with Doug Dolan, A Field Guide to Bad Clients.

Direct download: JimB-customers-behave-badly-1.mp3
Category:podcasts -- posted at: 3:13 PM

Marketing Mentor, Ilise Benun, talks with Corwin Hiebert about how to create a Business Action Plan, which is much simpler (and can be better for creative professionals) than a traditional business plan. Listen to this taste of his session at the 2014 CFBC/HOW Live, Creating a Business Action Plan. Details and sign up for the event in May in Boston here: http://bit.ly/1eNEI0v

 

Direct download: Corwin_Hiebert_on_2014-02-24_at_18.02.mp3
Category:general -- posted at: 1:46 PM

Marketing Mentor, Ilise Benun, chats with Doug Dolan, communications strategist, writer and creative director about a cast of bad clients from the coin counter and the buck passer to the web searcher and the game changer, in preparation for his CFBC/HOW Live session, Solving Your Biggest Creative Problem: The Client. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v 

 

Direct download: Doug_Dolan_on_2014-03-21_at_09.22.mp3
Category:podcasts -- posted at: 2:03 PM

Started by Jen Lombardi, Kiwi Creative (a small design firm outside Cleveland, Ohio) is now a firm of 6 people - and this growth was intentional. This is what Jen discusses with Ilise Benun of Marketing Mentor, in this episode of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v 

Direct download: Jen_Lombardi_on_2014-03-17_at_14.13.mp3
Category:podcasts -- posted at: 8:57 PM

In this week’s podcast interview, Marketing Mentor Ilise Benun chats with Alina Wheeler, author of “Designing Brand Identity” on the latest survival strategy for the soul: Reinvention. At this year’s CFBC/HOW Design Live (2014), Alina will be sharing the process she’s used to reinvent herself, as well as lots of examples of people to use as role models for reinvention."

Direct download: Alina_Wheeler_on_2014-03-03_at_10.06.mp3
Category:podcasts -- posted at: 10:58 PM

If you want to survive as a creative professional, you need to be one who understands business, especially the things in business that trump aesthetics. But how? That’s what Ilise Benun of Marketing Mentor discusses with Douglas Davis, in this week’s installment of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v

Direct download: Douglas_Quejuan_Davis_on_2014-02-12_at_15.07.mp3
Category:podcasts -- posted at: 3:39 PM