The Marketing Mentor Podcast -

There has been a ton of interest in Package Pricing for creative services but some confusion amongst other pricing strategies, like tiered-pricing and the trendy “productizing.” In this podcast interview Jason Blumer, of, and Ilise Benun of, sort out and clarify these strategies so you can use them to gain more control over your life. Isn’t that the point? Want more? Sign up for Quick Tips.

Direct download: Jason_Blumer_11-20-15.mp3
Category:podcasts -- posted at: 2:29pm EST

Laurie Millotte used to worry that she was undercharging. Other times she worried that she might be overcharging. Even when clients hired her, she never really knew if she had come up with the right price for her creative services. Then she started offering packages and it changed the way she does business. In this podcast, she shares with Marketing Mentor, Ilise Benun, how she packages her design services and how she sells the packages to her clients, even her “crazy package.” Want more? Sign up for Quick Tips.

Direct download: Laurie_Millotte_podcast.mp3
Category:podcasts -- posted at: 4:07pm EST

If you’re selling big-ticket services and want to connect directly with your best prospects, the phone is an effective marketing tool, if you know how to give good phone. Michael e. Stern generously shares his proven techniques in his 3rd podcast/interview with Ilise Benun of Want more? Sign up for Quick Tips here.

Direct download: Michael_e_stern_podcast_3.mp3
Category:podcasts -- posted at: 8:55am EST

How do you reach a wide audience when you don’t have thousands of raving fans? In my latest interview, music entrepreneur, Budi Voogt, explains exactly how he gets wide exposure for his talented musicians and how commercial artists and other creative professionals can adapt these strategies to reach a larger audience to find better clients. Want more? Sign up for Quick Tips here.

Direct download: Budi_Voogt_podcast.mp3
Category:podcasts -- posted at: 3:07pm EST

As a right brainer in a left brain world, Michael e. Stern has learned a lot in his 36 years in business about how to price his creative services. In his 2nd podcast/interview with Ilise Benun of he shares his 3 best pricing strategies, including what he calls the “J.B. factor” and many other pearls of wisdom. Want more? Sign up for Quick Tips here.

Direct download: Michael_stern_on_pricing.mp3
Category:podcasts -- posted at: 9:44am EST

What are corporate in house design managers looking for in the freelancers they hire? Andy Epstein, author of The Corporate Creative, answers that question and many others in the latest podcast interview with Ilise Benun of Find out where the growth is and which skills will set you apart. Want more? Sign up for Quick Tips from Marketing Mentor

Direct download: Andy_Epstein-8-26-15.mp3
Category:podcasts -- posted at: 11:18am EST

From surviving to thriving as a creative professional -- that’s the path Michael E. Stern walked the past 35 years as a photographer. It’s taken him time, but he’s found the niche that fits him like a “fur-lined” glove -- construction time-lapse films -- and gives him the freedom many can only dream of. You can hear that freedom in the sound of his voice as he talks with Ilise Benun of about the strength of his positioning. Want more? Sign up for Quick Tips here.

Direct download: Michael_E._Stern.mp3
Category:podcasts -- posted at: 12:14pm EST

Cynthia Sterling of Sterling Creativeworks talks with Marketing Mentor, Ilise Benun, about how she chose the wine and spirits niche in 2011 when reinventing her business. She also shares how the resulting clarity has freed her to pursue (and secure as clients) the top multi-brand marketers in the category. Learn about her at and Sign up for Quick Tips from Marketing Mentor.

Direct download: Cynthia_Sterling_final.mp3
Category:podcasts -- posted at: 11:52am EST

In this interview with the Small Business Advocate, Jim Blasingame, Ilise Benun debates what exactly is a niche and how to go about choosing one. If you're struggling with your niche, download the free worksheet "Is Your Market Viable,"  excerpted from The Pick a Niche Kit,

Direct download: Niche-Jim-B.mp3
Category:podcasts -- posted at: 6:47am EST

For this special “Pick a Niche” podcast, Ilise Benun is joined by Tomas Fransson of and Scarlett Rugers to talk about Scarlett’s success in the book design niche. If you’re not sure which niche to pick, download the Niche Checklist and pick the perfect one for you.

Direct download: Book_Design_Niche_with_Scarlett_Rugers.mp3
Category:podcasts -- posted at: 4:56pm EST