The Marketing Mentor Podcast - www.marketing-mentor.com

Designer, Robin Ridley, describes how she decided to focus on the animal welfare and vegan markets and the steps she took to determine the viability of these markets Learn about Robin at parfaitstudio.com and Sign up for Quick Tips from Marketing Mentor

Direct download: Robin_Ridley_-_2015_MP_Enhanced.mp3
Category:podcasts -- posted at: 3:31 PM

In Episode 5 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews communications strategist and writer, Doug Dolan, on his HDL 2015 topic, “There Will Be Words: How To Get Designers And Writers On The Same Page.” Come see Doug live on Wednesday, May 6 at 3:00. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Doug_Dolan_on_2015-04-10_at_09.25_002.mp3
Category:podcasts -- posted at: 1:44 PM

In Episode 4 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine on her HDL 2015 topic, “What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career.” Find out more about Janine and UPPERCASE at http://uppercasemagazine.com, and catch her in Chicago on Thursday, May 7 at 4:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.  

Direct download: Janine_Vangool_on_2015-03-18-Edited.mp3
Category:podcasts -- posted at: 3:39 PM

In Episode 3 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews poet and creative coach, Mark McGuiness, on his topic, “How to Handle Rejection & Criticism as a Creative.” In this podcast, he explains why he believes creatives have trouble with criticism and what we can do about it. Find out more about Mark at http://lateralaction.com/ and catch him in Chicago on Tuesday, May 5 at 4:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.   

Direct download: Mark_McGuinness_on_2015-03-12_at_12.06.mp3
Category:podcasts -- posted at: 2:37 PM

Ilise Benun joins Jim Blasingame at Small Business Advocate to talk about why packaging your services has many advantages for you and your clients.

Direct download: jim-b-packages.mp3
Category:podcasts -- posted at: 5:20 PM

In Episode 2 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews Rob Harr, VP of Sparkbox, on his topic, “How to Make Hourly Pricing Work.” He explains why he thinks creatives have such a hard time with pricing and how his firm keeps cash flowing and clients paying on a weekly basis! Catch him in Chicago on Monday, May 4 at 1:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Rob_Harr_on_2015-02-25_at_16.36.mp3
Category:podcasts -- posted at: 6:13 PM

In this podcast interview with Ilise Benun, Programming Partner for the "Creative Business" program of HOW Design Live 2015, Aaron Draplin gives a taste of his topic. Officially entitled, "Tall Tales From a Large Man," he thinks of it as "graphic treasures from the American underbelly" and he'll talk about mining the world for what he sees as a resource that’s going to be gone soon. "I hope to open the eyes of people into a world of dead ghosts. I show examples and tell you where to go – it’s dangerous and fun. Then I show how I use it in my work." Catch him in Chicago on Friday, May 8 at 9:45 AM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.  

Direct download: Aaron_James_Draplin_on_2015-02-10_at_12.13.mp3
Category:podcasts -- posted at: 3:30 PM

In this podcast, Nathan Powell of Nusii Proposal Software interviews Ilise Benun, Marketing Mentor and creator of the Designer's Proposal Bundle series. They discuss the 4 types of proposals, what exactly should be in a winning proposal and what it really means when a proposal is about the client's project and not about you! Plus, much more, of course. Check out Nusii proposal software and enter their giveaway before February 25, 2015


In today’s podcast, Ilise rehearses the introduction for her upcoming CreativeLive course, Command the Fees You Deserve. This new course will be presented live on Jan 21-23 from 12-6 PM Eastern (9-3 Pacific). RSVP for the free, live taping here.

Direct download: CL_podcast_intro_v2.mp3
Category:podcasts -- posted at: 5:42 PM

Listen to find out how Jen Neal's Toronto-based firm, K9 Strategy & Design, has evolved since we last talked in 2011. She shares details on their rebranding and how their involvement in the supposedly dying publishing industry has led them to a leadership level in the industry and which marketing tools they use to get there. If you need a plan to get anywhere near this, check out the 2015 Enhanced Marketing Plan + eCalendar for Creative Professionals

Direct download: Jen_Neal_on_2014-10-07_at_10.54.mp3
Category:podcasts -- posted at: 1:53 PM