The Marketing Mentor Podcast - www.marketing-mentor.com

What are corporate in house design managers looking for in the freelancers they hire? Andy Epstein, author of The Corporate Creative, answers that question and many others in the latest podcast interview with Ilise Benun of Marketing-Mentor.com. Find out where the growth is and which skills will set you apart. Want more? Sign up for Quick Tips from Marketing Mentor

Direct download: Andy_Epstein-8-26-15.mp3
Category:podcasts -- posted at: 3:18 PM

From surviving to thriving as a creative professional -- that’s the path Michael E. Stern walked the past 35 years as a photographer. It’s taken him time, but he’s found the niche that fits him like a “fur-lined” glove -- construction time-lapse films -- and gives him the freedom many can only dream of. You can hear that freedom in the sound of his voice as he talks with Ilise Benun of Marketing-Mentor.com about the strength of his positioning. Want more? Sign up for Quick Tips here.

Direct download: Michael_E._Stern.mp3
Category:podcasts -- posted at: 4:14 PM

Cynthia Sterling of Sterling Creativeworks talks with Marketing Mentor, Ilise Benun, about how she chose the wine and spirits niche in 2011 when reinventing her business. She also shares how the resulting clarity has freed her to pursue (and secure as clients) the top multi-brand marketers in the category. Learn about her at SterlingCreativeworks.com and Sign up for Quick Tips from Marketing Mentor.

Direct download: Cynthia_Sterling_final.mp3
Category:podcasts -- posted at: 3:52 PM

In this interview with the Small Business Advocate, Jim Blasingame, Ilise Benun debates what exactly is a niche and how to go about choosing one. If you're struggling with your niche, download the free worksheet "Is Your Market Viable,"  excerpted from The Pick a Niche Kit, http://bit.ly/ViableMarket

Direct download: Niche-Jim-B.mp3
Category:podcasts -- posted at: 10:47 AM

For this special “Pick a Niche” podcast, Ilise Benun is joined by Tomas Fransson of FlauntMyDesign.com and Scarlett Rugers to talk about Scarlett’s success in the book design niche. If you’re not sure which niche to pick, download the Niche Checklist and pick the perfect one for you.

Direct download: Book_Design_Niche_with_Scarlett_Rugers.mp3
Category:podcasts -- posted at: 8:56 PM

Copywriter & Marketing Strategist, Amy Posner, describes in exquisite detail the 9-step direct outreach approach (avec chocolat) with has so far yielded a 16% response PLUS a dream client. Learn about her at amyposner.com and Sign up for Quick Tips from Marketing Mentor

Direct download: amyposner-edited.mp3
Category:podcasts -- posted at: 4:53 PM

Ilise Benun talks with Jenny Poff, founder of the national accountability group, The Designer’s Roundtable, about the inaugural Designer’s Retreat, an event unlike any other, designed for creative professionals by creative professionals, coming up on June 25-26 in Nashville. Get $20 off with promo code: "DRBENUN" here:designersretreat.com

Direct download: Jenny_Poff__Presque_Isle_Designs_on_2015-04-29_at_10.16.mp3
Category:podcasts -- posted at: 1:20 PM

Designer, Robin Ridley, describes how she decided to focus on the animal welfare and vegan markets and the steps she took to determine the viability of these markets Learn about Robin at parfaitstudio.com and Sign up for Quick Tips from Marketing Mentor

Direct download: Robin_Ridley_-_2015_MP_Enhanced.mp3
Category:podcasts -- posted at: 3:31 PM

In Episode 5 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews communications strategist and writer, Doug Dolan, on his HDL 2015 topic, “There Will Be Words: How To Get Designers And Writers On The Same Page.” Come see Doug live on Wednesday, May 6 at 3:00. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Doug_Dolan_on_2015-04-10_at_09.25_002.mp3
Category:podcasts -- posted at: 1:44 PM

In Episode 4 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine on her HDL 2015 topic, “What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career.” Find out more about Janine and UPPERCASE at http://uppercasemagazine.com, and catch her in Chicago on Thursday, May 7 at 4:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.  

Direct download: Janine_Vangool_on_2015-03-18-Edited.mp3
Category:podcasts -- posted at: 3:39 PM