The Marketing Mentor Podcast -

Marketing Mentor, Ilise Benun, chats with Doug Dolan, communications strategist, writer and creative director about a cast of bad clients from the coin counter and the buck passer to the web searcher and the game changer, in preparation for his CFBC/HOW Live session, Solving Your Biggest Creative Problem: The Client. Details and sign up for the event this May in Boston here: 


Direct download: Doug_Dolan_on_2014-03-21_at_09.22.mp3
Category:podcasts -- posted at: 2:03 PM

Started by Jen Lombardi, Kiwi Creative (a small design firm outside Cleveland, Ohio) is now a firm of 6 people - and this growth was intentional. This is what Jen discusses with Ilise Benun of Marketing Mentor, in this episode of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here: 

Direct download: Jen_Lombardi_on_2014-03-17_at_14.13.mp3
Category:podcasts -- posted at: 8:57 PM

In this week’s podcast interview, Marketing Mentor Ilise Benun chats with Alina Wheeler, author of “Designing Brand Identity” on the latest survival strategy for the soul: Reinvention. At this year’s CFBC/HOW Design Live (2014), Alina will be sharing the process she’s used to reinvent herself, as well as lots of examples of people to use as role models for reinvention."

Direct download: Alina_Wheeler_on_2014-03-03_at_10.06.mp3
Category:podcasts -- posted at: 10:58 PM

If you want to survive as a creative professional, you need to be one who understands business, especially the things in business that trump aesthetics. But how? That’s what Ilise Benun of Marketing Mentor discusses with Douglas Davis, in this week’s installment of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here:

Direct download: Douglas_Quejuan_Davis_on_2014-02-12_at_15.07.mp3
Category:podcasts -- posted at: 3:39 PM

In the next installment of the HOWLive/CFBC 2014 Speaker podcast series, Ilise Benun of chats with Jason Blumer of about the highly subjective art of pricing (especially value-based pricing) for creative services, plus many other topics he’ll be covering in his CFBC session this May in Boston. Details here:"

Direct download: 1-Jason_M_Blumer_on_2014-02-17_at_15.14.mp3
Category:podcasts -- posted at: 5:58 PM

In this week’s podcast interview, Marketing Mentor, Ilise Benun, chats with Ed Gandia, of the International Freelancers Academy, about time-sucking clients and the things we procrastinate (i.e. tasks we hate, don’t do well and shouldn’t be doing in the first place). Details for his popular “Effortless Productivity” program (which starts Feb. 27, 2014) here:

Direct download: Ed_Gandia_on_Productivity_for_Feb_2014.mp3
Category:podcasts -- posted at: 5:54 PM

We all know that preparation is important -- but most people don't take the time to do enough of it. And the consequences often sting, especially when you're working with corporations whose culture often involves (and demands) lots of preparation. In this podcast, Dana Maciagli (in preparation for her HOWLive/CFBC 2014 session, Behind the Corporate Curtain!) shares with Marketing Mentor, Ilise Benun the importance of preparation, lots of specifics on exactly how she prepares, and how this preparedness has fueled her success, both in the corporate world and now, as a freelancer!

Direct download: Dana_Manciagli_on_preparation_for_cfbc_2014-01-22_at_18.15.mp3
Category:general -- posted at: 5:37 PM

In this podcast, Marketing Mentor client, Tiffany Estes, of Whole Brain Creative, describes to Ilise Benun, her step by step process to choose and approach a select few of her existing clients about a retainer arrangement for more stability in her business and less anxiety in her life.

Direct download: Tiffany_Estes_on_2014-01-20_at_14.11_copy.mp3
Category:general -- posted at: 3:37 PM

In this first podcast of 2014, Marketing Mentor, Illse Benun, interviews her client, marketing consultant and creative director, Jim Gorman of Gorman360. Their wide-ranging conversation covers everything from Jim's uber-confident and clear, 3-storey elevator pitch to an in-depth discussion of 3 of his winning proposals, with which he won 4 retainer clients in his target market: the aviation industry. (And you can see one of the proposals discussed in the new Designer's Proposal Bundle Volume 2).

Direct download: Jim_Gorman_on_Proposals.mp3
Category:general -- posted at: 3:04 PM

Do you know how to set and achieve goals? Ilise Benun joins Jim Blasingame to joins Jim Blasingame to recommend goal setting best practices, including using small steps, as you begin the New Year.

Direct download: goals-new-year.mp3
Category:general -- posted at: 3:03 PM