The Marketing Mentor Podcast - www.marketing-mentor.com

In this interview with the Small Business Advocate, Jim Blasingame, Ilise Benun debates what exactly is a niche and how to go about choosing one. If you're struggling with your niche, download the free worksheet "Is Your Market Viable,"  excerpted from The Pick a Niche Kit, http://bit.ly/ViableMarket

Direct download: Niche-Jim-B.mp3
Category:podcasts -- posted at: 10:47 AM

For this special “Pick a Niche” podcast, Ilise Benun is joined by Tomas Fransson of FlauntMyDesign.com and Scarlett Rugers to talk about Scarlett’s success in the book design niche. If you’re not sure which niche to pick, download the Niche Checklist and pick the perfect one for you.

Direct download: Book_Design_Niche_with_Scarlett_Rugers.mp3
Category:podcasts -- posted at: 8:56 PM

Copywriter & Marketing Strategist, Amy Posner, describes in exquisite detail the 9-step direct outreach approach (avec chocolat) with has so far yielded a 16% response PLUS a dream client. Learn about her at amyposner.com and Sign up for Quick Tips from Marketing Mentor

Direct download: amyposner-edited.mp3
Category:podcasts -- posted at: 4:53 PM

Ilise Benun talks with Jenny Poff, founder of the national accountability group, The Designer’s Roundtable, about the inaugural Designer’s Retreat, an event unlike any other, designed for creative professionals by creative professionals, coming up on June 25-26 in Nashville. Get $20 off with promo code: "DRBENUN" here:designersretreat.com

Direct download: Jenny_Poff__Presque_Isle_Designs_on_2015-04-29_at_10.16.mp3
Category:podcasts -- posted at: 1:20 PM

Designer, Robin Ridley, describes how she decided to focus on the animal welfare and vegan markets and the steps she took to determine the viability of these markets Learn about Robin at parfaitstudio.com and Sign up for Quick Tips from Marketing Mentor

Direct download: Robin_Ridley_-_2015_MP_Enhanced.mp3
Category:podcasts -- posted at: 3:31 PM

In Episode 5 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews communications strategist and writer, Doug Dolan, on his HDL 2015 topic, “There Will Be Words: How To Get Designers And Writers On The Same Page.” Come see Doug live on Wednesday, May 6 at 3:00. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Doug_Dolan_on_2015-04-10_at_09.25_002.mp3
Category:podcasts -- posted at: 1:44 PM

In Episode 4 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine on her HDL 2015 topic, “What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career.” Find out more about Janine and UPPERCASE at http://uppercasemagazine.com, and catch her in Chicago on Thursday, May 7 at 4:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.  

Direct download: Janine_Vangool_on_2015-03-18-Edited.mp3
Category:podcasts -- posted at: 3:39 PM

In Episode 3 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews poet and creative coach, Mark McGuiness, on his topic, “How to Handle Rejection & Criticism as a Creative.” In this podcast, he explains why he believes creatives have trouble with criticism and what we can do about it. Find out more about Mark at http://lateralaction.com/ and catch him in Chicago on Tuesday, May 5 at 4:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.   

Direct download: Mark_McGuinness_on_2015-03-12_at_12.06.mp3
Category:podcasts -- posted at: 2:37 PM

Ilise Benun joins Jim Blasingame at Small Business Advocate to talk about why packaging your services has many advantages for you and your clients.

Direct download: jim-b-packages.mp3
Category:podcasts -- posted at: 5:20 PM

In Episode 2 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews Rob Harr, VP of Sparkbox, on his topic, “How to Make Hourly Pricing Work.” He explains why he thinks creatives have such a hard time with pricing and how his firm keeps cash flowing and clients paying on a weekly basis! Catch him in Chicago on Monday, May 4 at 1:15 PM. Details here www.howdesignlive.com and use "MENTOR" promo code for $50 off if you haven't registered yet.

Direct download: Rob_Harr_on_2015-02-25_at_16.36.mp3
Category:podcasts -- posted at: 6:13 PM