What are corporate in house design managers looking for in the freelancers they hire? Andy Epstein, author of The Corporate Creative, answers that question and many others in the latest podcast interview with Ilise Benun of Marketing-Mentor.com. Find out where the growth is and which skills will set you apart. Want more? Sign up for Quick Tips from Marketing Mentor.
From surviving to thriving as a creative professional -- that’s the path Michael E. Stern walked the past 35 years as a photographer. It’s taken him time, but he’s found the niche that fits him like a “fur-lined” glove -- construction time-lapse films -- and gives him the freedom many can only dream of. You can hear that freedom in the sound of his voice as he talks with Ilise Benun of Marketing-Mentor.com about the strength of his positioning. Want more? Sign up for Quick Tips here.
Cynthia Sterling of Sterling Creativeworks talks with Marketing Mentor, Ilise Benun, about how she chose the wine and spirits niche in 2011 when reinventing her business. She also shares how the resulting clarity has freed her to pursue (and secure as clients) the top multi-brand marketers in the category. Learn about her at SterlingCreativeworks.com and Sign up for Quick Tips from Marketing Mentor.