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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2010

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Dec 13, 2010

In this interview, Ilise talks with talented illustrator, Tim Read, about the marketing tools that are working for his business. He shares:

·         Exactly how he uses social media

·         How he’s getting business from LinkedIn

·         How to self-promote without doing a blatant sales pitch

·         What works in a social media profile

Tim also talks about his mindset towards research calling and outlines his ideal cold calling schedule – which includes just 5 calls per week. Listen in...

Dec 6, 2010
How is marketing changing in the 21st century? Ilise Benun joins Jim Blasingame to discuss marketing in the new economy, the importance of relationships with customers and vendors, plus tips on developing and maintaining these relationships. Listen in...
Nov 19, 2010

Cleveland Design is a firm that has been in business for nearly 20 years, and in this interview, Jonathan Cleveland, Principal, shares why this has been one of their best years yet. Find out which tools they're using, and how they make sure clients know "everything" they are capable of. Listen in...

 

Nov 3, 2010

Here's a recent interview Ilise did with Beth Brodovsky from Iris Creative.

http://www.iriscreative.com/

 

There are two big questions that Ilise asks Beth in this interview:

  

  1. How did you come to pinpoint your target market? Beth talks about how she (and her staff) worked together to find their target market, membership organizations, after being generalists for many years.

 

  1. Which tools do you use to promote your services? Beth describes how they geographically narrowed their search, paid extra attention to job titles, use postcards productively, use speaking programs to get new prospects (even if they don’t attend!) and more…  

Listen in...

 

Nov 1, 2010

It sounds obvious, but when you go out looking for clients -- really looking -- you find them.

Ilise saw this last week in Martha Retallick's Prospecting Hour interview, and it is once again the simple lesson from Pam Saxon of Saxon Design in Nashville TN.

Pam (who finished Ilise's Beginner Marketing Group last month) called to tell Ilise her business was up 240% going into 4th quarter. Listen in to find out why...

Oct 19, 2010
Martha Retallick, of Western Sky Communications, told Ilise recently about her daily "Prospecting Hour."  

I don't know about the rest of this planet, but here in my studio, taking whatever comes along is a recipe for failure. I can't depend on business coming to me. I have to be a go-getter and go get it. That's why the first hour of every workday is The Prospecting Hour. That's when I make calls and send e-mails to cold and warm leads. 
 
I've been in the design business for 15 years, and I've never had the luxury of depending on word of mouth. Instead, I've had to pick up the phone and ask strangers for their business. And, in my case, cold calling has led to the most lucrative clients I've ever had.

When she spoke to Ilise in August, Martha had made an amazing 3081 phone calls, 80% of which went to voice mail. Of those, 99 prospects had expressed some level of interest (approximately 3% positive response).
 
In their 20-minute interview, Martha describes her target market and her simple process to find and reach them. She explains how she tracks her calls and actually recites her no-BS phone script.

Listen in...
Sep 9, 2010

How do you identify and connect with your ideal prospect? Ilise Benun joins Jim Blasingame to talk about the perfect prospect for your small business, how to identify them and why this activity is so valuable.

Listen in...

Aug 3, 2010

Remember all that advice Mom gave you when you were growing up? What if it’s hindering your success as a creative freelancer?

Listen in as I look closely at Mom's pearls of wisdom to see how applicable they are today -- some still are, I admit -- for freelancers and the creatively self-employed.

 

Aug 3, 2010

Did your mom tell you not to brag?

We bet she didn’t know that one day you’d be creatively self-employed and have to promote yourself. In her new article for the HOW Magazine Freelance Column, Ilise takes a look at Mom’s pearls of wisdom to find out what is still relevant, and what tidbits need to be replaced with new rules.

Listen in.

Jul 20, 2010

Check out Ilise's latest interview with Jim Blasingame of Small Buiness Advocate. In this interview, she and Jim talk about why you should incorporate an online marketing strategy with your traditional marketing activity.

Jun 29, 2010

Does your website really resonate with your target audience? Ilise shares some checkpoints to help you ensure that your website is “marketing-smart.” If you’re not sure if your site is “hitting home” with your prospects and being as effective as possible as a marketing tool, listen in.

Jun 3, 2010

Are you coming to the Creative Freelancer Conference in Denver this weekend?

We hope so! But if you can't, here is the preview for Ilise's opening keynote, "You Are A Business."

Listen in...

May 17, 2010

Last week, Ilise had the pleasure of joining Andrew Fingerman, VP of Marketing at PhotoShelter, to talk about how photographers can effectively market themselves. (The concepts carry over to all creative pros.) Listen in...

Apr 27, 2010

Why waste time when you can devote your energy to what works for your business? Listen here as Ilise describes The Lazy Creative's Guide to Marketing.

Apr 2, 2010

Do you have what it takes? Preparation & 5 Freedoms. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Apr 2, 2010

Do you have what it takes? Skills & Personality Traits. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Apr 2, 2010

Do you have what it takes? What's happening now in freelancing & and myths and realities about freelancing. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Mar 31, 2010

If you ask a creative how they get their clients, they often say, "through word of mouth." But is this the best way to get new clients? Probably not. Ilise takes a look at why Word of Mouth Ain't All That. Listen in.

 

Mar 17, 2010

Here is an interview Ilise did with Jim Blasingame from the Small Business Advocate called: Freelancers are Small Business Owners too.

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