Nov 3, 2010
Here's a recent interview Ilise did with Beth Brodovsky from Iris Creative.
There are two big questions that Ilise asks Beth in this
How did you come to pinpoint your target
talks about how she (and her staff) worked together to find their
target market, membership organizations, after being generalists
for many years.
Which tools do you use to promote your
describes how they geographically narrowed their search, paid extra
attention to job titles, use postcards productively, use speaking
programs to get new prospects (even if they don’t attend!) and