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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: July, 2013

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jul 31, 2013

Copywriter, Sonia Quinones, first time attendee of the Creative Freelancer Conference (and HOW Design Live), is one more creative professional who, only one month after the event, had already landed a project as a result of the networking she did at the Matchmaking Happy Hour with InHOWse Design Managers. The event essentially paid for itself since the project fee more than covers her conference costs, not to mention the potential for more work with this new client in the future. Listen to her describe how it happened and how she discovered her best keywords through this experience too. It's not too early to sign up for next year's event in Boston, May 12-16. Details here: www.howdesignlive.com

Jul 19, 2013

In today’s podcast, Deidre Rienzo interviews Marketing Mentor, Ilise Benun, about how she organizes her day. From Post-It Notes, to dog walks, to getting up early, find out how Ilise balances flexibility with structure to stay productive. 

Jul 10, 2013

Ed Gandia interviews Marketing Mentor, Ilise Benun, for his B2B Launcher podcast about her newest networking tricks, including how to choose the right event to attend, how to prepare to make the best of your time, plus a few secrets for standing out, getting noticed and increasing your chances of starting a dialogue that can continue after the event.

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