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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2013

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Dec 31, 2013

Do you know how to set and achieve goals? Ilise Benun joins Jim Blasingame to joins Jim Blasingame to recommend goal setting best practices, including using small steps, as you begin the New Year.

Dec 18, 2013

Ilise Benun joins Jim Blasingame of Small Business Advocate to explain that networking is the most important part of marketing, plus the kind of people you need in your network.

Dec 18, 2013

Ilise Benun joins Jim Blasingame of Small Business Advocate to discuss getting your customers to take an active role in your business, plus why peer, colleagues, mentors & even competitors should be part of your network.

Nov 20, 2013

In this interview with Marc Harmon from Creative Grit Media, learn how to market your business using an organized, step-by-step process -- like the one in the new, 2014 Marketing Plan + eCalendar

Oct 23, 2013

Are your attempts to communicate with customers successful? Ilise Benun joins Jim Blasingame to recommend practicing self-analysis before and after talking with customers to evaluate your performance and success.

Oct 23, 2013

Are all of your conversations with customers successful? Ilise Benun joins Jim Blasingame to discuss common communication challenges we all have when trying to influence and serve customers.

Oct 14, 2013

Ilise Benun talks with creative freelancer, Nick Matarese of Delaware-based, The Creative Barn, about how he went from not knowing where his next project was coming from to signing a 2-year contract with a dream client in just 5 months (actually less). In this very candid and informative interview, he shares (among many other things) why he says "we" when his business is really just him and exactly what he did to identify his target market and pursue (and secure) the dream clients he wanted to work with.  It's all about the attitude and he's got the right attitude!

Sep 17, 2013

Ilise Benun talks with Ed Gandia of the International Freelancers Academy on pricing for creative professionals. Ed shares his strategy for demonstrating value to support your prices and tells exactly how he raised his rates to an existing client, always a tricky thing to do.

Aug 30, 2013

Ilise Benun joins Jim Blasingame to discuss how online and offline networking can support one another.

Aug 9, 2013

In today’s podcast, Sarah Durham of BigDuckNYC.com (a favorite speaker on pricing at CFC 2012) talks with me about how she integrates her own unbillable time into her pricing. 

Jul 31, 2013

Copywriter, Sonia Quinones, first time attendee of the Creative Freelancer Conference (and HOW Design Live), is one more creative professional who, only one month after the event, had already landed a project as a result of the networking she did at the Matchmaking Happy Hour with InHOWse Design Managers. The event essentially paid for itself since the project fee more than covers her conference costs, not to mention the potential for more work with this new client in the future. Listen to her describe how it happened and how she discovered her best keywords through this experience too. It's not too early to sign up for next year's event in Boston, May 12-16. Details here: www.howdesignlive.com

Jul 19, 2013

In today’s podcast, Deidre Rienzo interviews Marketing Mentor, Ilise Benun, about how she organizes her day. From Post-It Notes, to dog walks, to getting up early, find out how Ilise balances flexibility with structure to stay productive. 

Jul 10, 2013

Ed Gandia interviews Marketing Mentor, Ilise Benun, for his B2B Launcher podcast about her newest networking tricks, including how to choose the right event to attend, how to prepare to make the best of your time, plus a few secrets for standing out, getting noticed and increasing your chances of starting a dialogue that can continue after the event.

Jun 10, 2013

Join Ilise Benun and Mark O'Brien (CEO of Newfangled) as they offer a Crash Course in Positioning and Content Marketing for Design Firms.

Jun 3, 2013

Does your pricing strategy need a profitability boost? Ilise Benun joins Jim Blasingame to reveal how to replace your hourly rate pricing strategy for professional services with a value-based strategy that focuses on the results of your work.

Jun 3, 2013

Ilise Benun talks to Jim Blasingame about the upcoming, 6th annual Creative Freelancer Conference (June 22-24 in San Francisco), and shares examples of the business practices attendees will learn.

May 20, 2013

In the latest podcast/interview in the Creative Freelancer Conference Speaker Series (the big event is right around the corner, June 22-24 in San Francisco), Ilise Benun speaks with Jezra Kaye, author of “Speak Like Yourself, No Really,” and together they dissect each word of her session title: “Promote and Present: How to Speak Persuasively to Current and Future Clients, In Person and Virtually” and in the process, answer 3 common questions about speaking in public. (Details about the event here: www.creativefreelancerconference.com)

Apr 29, 2013

In the latest podcast/interview in the CFC 2013 Speaker Series, Ilise Benun of Marketing-Mentor.com talks with writer and strategist, Alisa Bonsignore about how she went from newbie creative freelancer to speaking at the event this year. She also shares tips on the art of saying “no” (including the actual language) and how she’s developed the self confidence to know what she’s worth -- and charge more! Come to CFC June 22-24 in San Francisco to hear Alisa’s presentation, “Saving Your Sanity Through Better Client Relations.” www.creativefreelancerconference.com

Apr 15, 2013

Marketing Mentor, Ilise Benun, talks with Jim Krause (www.jimkrausedesign.com), 25-year veteran freelance designer and author of many books, including Color Index book and Idea Index books, about his CFC 2013 topic: “How to Stuff 10 lbs of you-know-what into a 5-day week, (week after week)” – essentially how to manage time and projects efficiently (without going crazy). Details here: www.creativefreelancerconference.com

Apr 6, 2013

In preparation for the networking fest that is CFC 2013: The Business Conference for the Creatively Self Employed (www.creativefreelancerconference.com), networking expert, author and speaker Dana Manciagli shares with Marketing Mentor, Ilise Benun, 10 tips to network with a purpose to get what you need.

Apr 2, 2013

In this podcast interview with Marketing Mentor, Ilise Benun, Leila Zogby, independent writer of corporate marcom, in business for 30 years but struggling after the recession, gets unstuck by reinventing herself and changing how she thinks and talks about the services she offers.

Mar 26, 2013

Ilise Benun, of Marketing-Mentor.com, interviews Erin Pheil of TimeForCake.com about her strategy for capturing visitors to her web site and offering a freebie so she can nurture them into becoming clients. Check out the model here: NoClientHostingHassles.com.

Mar 13, 2013

Podcast: Ilise Benun of Marketing-Mentor.com interviews Bryn Mooth on where she is after 2 years of freelancing and her upcoming CFC session: What to Expect When You’re Freelancing, which is perfect for those who are anywhere on the continuum from "I’m thinking about it" to "I’ve made the move but I’m still struggling," Come hear her in person at CFC 2013, June 22-24 in San Francisco. Details here: www.creativefreelancerconference.com

Mar 12, 2013

Podcast: Ilise Benun of Marketing-Mentor.com interviews Luke Mysse for the CFC Speaker Podcast Series on The Arc of Success and how he overcame his own fears by expanding his vision and committing to helping others. Come hear him in person at CFC 2013, June 22-24 in San Francisco. Details here: www.creativefreelancerconference.com

Mar 11, 2013

Ilise Benun of Marketing-mentor.com interviews Colleen Wainwright (a.k.a. the communicatrix) for the CFC Speaker Podcast Series on the latest trends in social media networking for creative pros. Come hear her in person at CFC 2013, June 22-24 in San Francisco for her session, Making People Love You Madly: Selling Yourself in the Postmodern Marketplace. Details: www.creativefreelancerconference.com

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