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Sep 28, 2011

If you’re hesitant to focus on a target market, listen to this interview with Jennifer Neal, Owner of K9 Design Co. – I bet it will change your mind.

In a nutshell: in 2008, K9 was a busy family-owned design business that was almost completely referral-based. They need more control over the flow of work, so they...


Sep 21, 2011

I recently interviewed Stacey King Gordon about her transition from being a freelancer known as “Night Writer Communications” to running her newly named content strategy firm, “Suite Seven,” which has 2 employees and more coming soon.

 

In a nutshell: Stacey always had “stars in her eyes” about owning her...


Sep 6, 2011

Neil Brown of Brown Advertising (http://www.brownadvertising.com/) in Winston-Salem North Carolina recently faced a bit of a business crisis. His biggest client restructured and disappeared. One month later I called to see how things were going. To my delight (and a bit of surprise), Neil said, “Business has been...