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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: January, 2011

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jan 27, 2011

Lisa Smith Youngdahl joined the Beginner Marketing Group in September 2009.

In the past year and a half, she has made great strides in her business.

Learn the tools she uses, how she uses them, and the results she's achieved within her target market: healthcare.  

Listen in...

Jan 18, 2011

In this interview, Jennifer Neal from K9 Design describes how her company has increased their presence as experts in the publishing industry, and due to specific marketing efforts had a 30% increase in their business in 2010.

Jan 11, 2011
Do you need to be reminded about marketing? Ilise Benun joins Jim Blasingame to launch a new tool, the Marketing Mentor eCalendar, that will help you keep marketing top-of-mind as you go about running your small business.
Jan 11, 2011
Ilise Benun joins Jim Blasingame with marketing tips, including defining your profile customers and marketing to them strategically with the help of organizing tools for marketing tasks.
Jan 11, 2011
Would organizing tools help you become a better marketer? Ilise Benun joins Jim Blasingame to discuss how getting organized with technology tools that sync with each other can help you become a more successful marketer. Listen in...
Jan 3, 2011

In my recent interview with Janet Mobley from Fat Cat Strategies, she talks about:

 

  • Why 2010 came in like a lamb and went out like a lion
  • How they talk about the services they offer, especially retainer services
  • The “dark side” of retainers
  • Properly outlining retainer relationships
  • Mini-retainers
  • Why she prefers “unofficial” networking events

 

Listen in…
 

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