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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2009

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Dec 30, 2009
She made it! Listen in to find out if Colleen's year-long commitment to marketing worked...
Dec 29, 2009
It's the second-to-last week in Colleen's year-long marketing adventure, but never too late (or too painful) to learn a really valuable lesson. Curious? Listen in...
Dec 26, 2009
At Week 50, a few events occurred that had Colleen taking a long look back at where they came from. The answers speak strongly to the benefits of social media. Listen in for more...
Dec 8, 2009

Week 49 brought some serious and unexpected lessons for Colleen: one bitter, one very, very sweet. Listen in...

 

Dec 8, 2009
For Colleeen, Week 48 was a rare week off—from marketing, anyway. Listen to the story on when and why that can be a good idea (and what makes it possible, at least in part).
Dec 3, 2009
Week 47 found Colleen continuing her two-week tour of the Pacific Northwest, combining (marketing) work with pleasure in a way that had her questioning what's really work, and what's really marketing.
Nov 15, 2009
46 weeks into this venture, Colleen can say with surety that the best kind of marketing doesn't feel like marketing at all. Listen in.
Nov 8, 2009
A busy week of no real marketing-marketing turned out to be the perfect opportunity for Colleen to review the role that her marketing machine had on bringing the events that made the week so busy to fruition. Listen here.
Nov 4, 2009
Here is an interview that Ilise did with Kim Duke, the Sales Diva, for Prosperity Cafe. It's all about finding prospects. Listen in...
Nov 2, 2009
This week, the issue of "regular" marketing is suddenly reframed for Colleen: not only is it a marathon, not a sprint (and cumulative, in a most excellent way), it allows for all kinds of adaptive implementation. Listen in to find out why...
Oct 27, 2009
Welcome to Week 43. This week, Colleen has realized that marketing is becoming as much a part of her routine as brushing her teeth. Listen in...
Oct 20, 2009

Ever feel like you wish you could turn back time and "unpublish" something really stupid that you did? This week was like that for Colleen. Check out all the gory details on How She Screwed Up (so hopefully, you don't have to).

Oct 13, 2009

Colleen is continuing to streamline at a steady pace since her freakout of a few weeks back. She's moving toward her stated goals of clearing backlog and implementing systems that support her work. Listen in for more...

Oct 6, 2009

With just 12 weeks left in the year, Colleen is taking a look backward at what's been not-so-hot and what's been fun, valuable and energizing. And she's come up with a list of tactics. Check them out.

 

Sep 25, 2009

Colleen attended two events this week that have already changed her life—marketing and otherwise—significantly. Listen in to find out more.

Sep 18, 2009

This was one of those weeks where Colleen had to push a little extra hard because so many opportunities came up. Listen in...

Sep 14, 2009
Welcome to Week 38! Did you know that NOW is the perfect time for marketing?  Listen in to find out why...
Sep 13, 2009

One great thing about practicing your marketing everyday (other than, we hope, getting better at it) is that after a while, you have lessons thrown at you so many times, they become useful practice in your everyday, working life. Take shutting up, for example. This week, Colleen looks into the benefits of the fine art of shutting up. Listen in...

 

Sep 5, 2009

It's not everyday that you get interviewed...by yourself. But to commemorate having 2/3rds of a Marketing Mentor calendar under her belt, that's just what Colleen did. Listen to her burning questions (to herself) on how the calendar has worked and what her plans are for moving forward.

Sep 1, 2009

Ready to learn the right way to prep for a conference? Colleen shares the mistakes she's made prepping (or not) for conferences and gigs in the past -- and demonstrates how to improve.

 

Aug 26, 2009

What do you do if you're not good at asking for stuff? You look at why. You look at when you have asked, and when you haven't, and what's different. You look at what it could do for your business or you or even the world if your "ask" got an answer.

Basically, you look. That's what Colleen did this week, and here's what she found...

Aug 21, 2009
Have you found a schedule that works for you?  This week, Colleen looks into the topic of scheduling and how finding one that's right for you is so important for your marketing efforts.
Aug 17, 2009

This week, Ilise is busy getting ready for the Creative Freelancer Conference in San Diego (it starts in 9 days but it's not too late to register). Here is a short (12 minute) excerpt from the session she gave at the HOW Conference in June. In this one, Ilise covers the 10+ skills and personality traits she thinks you need if you are going to run a successful business, whether you're a freelancer or a small business owner.

Aug 11, 2009
This past week, Colleen sent out her 28th email newsletter.  She says things are starting to happen as she tightens her focus and feels it makes for enough of a milestone to reflect on where she's been and what I might need to do in the coming months. Listen in...
Aug 6, 2009

Colleen says that getting your marketing machine up and running is a big endeavor that takes time, patience and a big appetite, much like eating the proverbial elephant. This week, Colleen reflects on some of the help she's enlisted in the eating of her elephant, both the paid and the free (well, paid in time) kinds.

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