Does your website really resonate with your target audience? Ilise shares some checkpoints to help you ensure that your website is “marketing-smart.” If you’re not sure if your site is “hitting home” with your prospects and being as effective as possible as a marketing tool, listen in.

Are you coming to the Creative Freelancer Conference in Denver this weekend?

We hope so! But if you can't, here is the preview for Ilise's opening keynote, "You Are A Business."

Listen in...

Last week, Ilise had the pleasure of joining Andrew Fingerman, VP of Marketing at PhotoShelter, to talk about how photographers can effectively market themselves. (The concepts carry over to all creative pros.) Listen in...

Why waste time when you can devote your energy to what works for your business? Listen here as Ilise describes The Lazy Creative's Guide to Marketing.

Do you have what it takes? Preparation & 5 Freedoms. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Do you have what it takes? Skills & Personality Traits. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

Do you have what it takes? What's happening now in freelancing & and myths and realities about freelancing. From HOW Conference 2009's session: Do You Have What It Takes to Be A Successful Freelancer?

If you ask a creative how they get their clients, they often say, "through word of mouth." But is this the best way to get new clients? Probably not. Ilise takes a look at why Word of Mouth Ain't All That. Listen in.

 

Here is an interview Ilise did with Jim Blasingame from the Small Business Advocate called: Freelancers are Small Business Owners too.

She made it! Listen in to find out if Colleen's year-long commitment to marketing worked...