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Nov 13, 2019

If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like...


Oct 30, 2019

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest...


Oct 16, 2019

If you’re tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her “marketing machine,” which is generating enough work for her to outsource her marketing! If...


Oct 2, 2019

If you want longer relationships with clients (and fewer one-off projects), this episode is for you. I spoke with Ben Callahan, President of Sparkbox, about how, once inside a client company,  his web firm “spreads like a virus” and how they use content marketing to attract clients who want long term partners. If...


Sep 18, 2019

If you are always looking for ways to improve your productivity, this episode is for you. I spoke with Paula Rizzo, media trainer and author of the brand new, Listful Living: A List-Making Journey to a Less Stressed You, about how to use lists to improve your life and, ultimately, waste less time. Be sure to check out...