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Nov 19, 2010

Cleveland Design is a firm that has been in business for nearly 20 years, and in this interview, Jonathan Cleveland, Principal, shares why this has been one of their best years yet. Find out which tools they're using, and how they make sure clients know "everything" they are capable of. Listen in...


Nov 3, 2010

Here's a recent interview Ilise did with Beth Brodovsky from Iris Creative.


There are two big questions that Ilise asks Beth in this interview:


  1. How did you come to pinpoint your target market? Beth talks about how she (and her staff) worked together to find their target market,...

Nov 1, 2010

It sounds obvious, but when you go out looking for clients -- really looking -- you find them.

Ilise saw this last week in Martha Retallick's Prospecting Hour interview, and it is once again the simple lesson from Pam Saxon of Saxon Design in Nashville TN.

Pam (who finished Ilise's Beginner Marketing Group last month)...