May 20, 2022

If you are an empathetic person, this episode is for you. Melanie the Marketer shares her ideas about how empathy allows her to put herself into anyone’s shoes in any industry, especially her clients’ customers, which can also eliminate the need for a niche. And if you like what you hear, we’d love it if you write...

May 13, 2022

In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on...

May 6, 2022

In this new episode in the “Where are they now?” series, I reminisced with multi-disciplinary artist, Ilena Finocchi, originally featured in 2001 in my first book, Self Promotion Online. She shares her most effective marketing tools and, more important, the attitude that’s allowed her to avoid the “starving...