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Sep 7, 2022

Most freelancers use hourly rates for all the wrong reasons. In today’s episode, I started the debate about hourly rates with Jamie Saunders and Karen Larson of Clear Brand Strategy in this preview from HOW Design’s 2nd Annual Creative Freelance Summit on September 14-15, Details and registration at


Jun 24, 2021

If you want to make more money, the easiest way is to charge more. But how exactly do you raise your rates? And what do you say to clients without jeopardizing the relationships? Those are a few of the questions I answered in a special bonus podcast, an excerpt from my latest ebook, “Worth It: How getting good at the...


Jan 24, 2018

If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear, 


Nov 22, 2017

If you hate pricing, you’ll  love this week’s podcast, in which Ilise Benun talks with Ed Gandia about the nuts of bolts of how to do tiered pricing, a pricing strategy that solves most of the pricing problems so many creative professionals struggle with. This interview was also the impetus for the Tiered Pricing...


Jul 12, 2017

Pricing your services accurately and talking about money with confidence are essential to success. In the audio version of this recent PaperSpecs webinar, Ilise Benun distills pricing into 3 simple steps. It’s an excellent refresher for any self employed creative. And if you like what you hear, subscribe on...