Jul 3, 2026

I just love Allegra Goodman’s new book, "This Is Not About Us." In it, there’s a chapter called “$” which is all about you – your dread of talking money and your fantasies about being ghosted by clients. So I just had to comment on this story — and read a few excerpts aloud. And if you like what you hear,...

Jun 19, 2026

There’s a lot of uncertainty out there lately – have you noticed? That’s why, in today’s solo episode, I shared a few new ideas about how to invoke trust to counter the unknown – not only trust in yourself, in the marketing process and in me. But also how to build trust in the minds of your people, your...

Jun 5, 2026

May 22, 2026

If creating content feels hard, forced, or inconsistent, this episode is for you. Copywriter Val Roskens Tews shares her simple “Butterfly Strategy”—a practical way to turn everyday moments into authentic content, real connections, and paying clients. It’s a refreshing, doable approach that makes showing up feel...

May 8, 2026

If you know you should do an email newsletter, but you have no strategy, no list, no ideas and no plan, this episode is for you. Messaging strategist Stacy Eleczko launched hers in exactly that situation — and what happened next might just surprise you. And if you like what you hear, we’d love it if you write a...