Oct 26, 2011
If you know you need a target market—but don’t know where to start, this interview will help. Often, your market is right there in front of you, where you can see a need. Usually, it comes from your past experience. This is where I found my target market (creative professionals) in 1988.
Last week, I shared the...
Oct 19, 2011
Daniel Pelavin is entering his 5th decade as a typographic designer and illustrator. I had the pleasure of meeting him at the Graphic Artists Guild’s Reboot (http://newyork.gag.org/RRR_Conference/schedule.html) conference. He was pointed out as being “the king of self-promotion,” and of course, I had to find out...
Oct 12, 2011
Recently, I talked with Jim Blasingame, of Small Business Advocate, about proposals. Though we have a slightly different approach (he says don’t miss an opportunity, I say deliver only when you have a real chance of getting the job) we can both agree on this:
Whenever possible, present the proposal personally.
This...
Oct 6, 2011
Just 5 months into her new career as a freelance food writer, Bryn Mooth is already getting a lot of publicity and great projects. (Follow her journey here.)
But as a lot of new freelancers do—Bryn is finding pricing to be a challenge. Why?
She’s calculated an hourly rate, refined an estimating sheet, and learned to...