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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: 2019

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jul 17, 2019

If you’re feeling stuck, you’ll get a lot out of today’s episode with strategic copywriter, Danielle Z. Hughes, who generously shares how her business has grown in the short time since she started asking for (and getting) the help she needed. “Everything that has happened to me in the past year has been because I realized I couldn't and shouldn't go it alone.” If you like what you hear, by all means, write a review, subscribe on Apple Podcasts and be sure to sign up for Quick Tips from Marketing Mentor

Jul 3, 2019

In today’s episode with Tom Ross, podcast host and CEO of DesignCuts.com, we talked about what he calls “the beautiful marriage that can be design and marketing,” and how he and some of the members of his community are shedding the “starving artist” identity and learning to love marketing. Find him on Instagram @tomrossmedia. If you like what you hear, by all means, write a review, subscribe on Apple Podcasts and be sure to sign up for Quick Tips from Marketing Mentor

Jun 19, 2019

In today’s episode with Melanie the Marketer, (that’s Melanie Deardorff), we explore the idea of generosity as an antidote to that “salesy” feeling that is NOT an inevitable element when marketing your creative services. Melanie also shared the specific and practical ways generosity manifests in her everyday marketing. If you like what you hear, by all means, write a review, subscribe on iTunes and be sure to sign up for Quick Tips from Marketing Mentor

Jun 12, 2019

If you’re thinking of trying podcasting, you’ll enjoy my recent interview with Rob & Kennedy of ResponseSuite.com. We talk about podcasting as the ultimate marketing tool and they share their own podcasting strategy. Also, read my recent post on being an excellent podcast guest and then listen to my interview on their podcast, “3 Marketers Walk Into a Podcast.”  If you like what you hear, by all means, write a review, subscribe on iTunes and be sure to sign up for Quick Tips from Marketing Mentor

May 29, 2019

If you’re thinking of offering Facebook advertising as a service to your clients or wondering if Facebook's ads would be a good way to get clients, this episode is for you. In our chat, Lucas Lee-Tyson, a college student who runs GrowthCave.com, an agency that specializes in Facebook ads, shared how, how much and much more. If you like what you hear, we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Apr 17, 2019

One way to use generosity as a marketing tool is to treat your content marketing as a gift for your market. That’s just one of the ideas from my second interview with Nick Usborne, who teaches a course on conversational copywriting. There was also some ranting about whether puppies are always click bait. You may remember Nick from Episode #360 earlier this year. You can still take advantage of his special offer: sign up here to get Nick’s free guide and videos. Nick and I will both be speaking again at AWAI’s Bootcamp, which is sold out but you can still register to attend virtually. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Apr 3, 2019

Are you wasting time on your least profitable clients? How much time do you spend hunting for things? Should you be charging for travel time? These are some of the questions I tackled with Corina Ludwig, President of FunctionFox.com, an online time tracking and project management software for creative professionals – and a sponsor of my latest Simplest Marketing Planner. Check out their free 14 day trial at FunctionFox.com/mm. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Mar 17, 2019

In this very special podcast interview, I talked with Kevin Carroll, a HOW friend and past speaker, whom I met when he gave his PATH to Professional Presentations at SCAD recently. You can also see the highlight reel of his collaborations with creative partners (and fellow friends of HOW), Ann Willoughby/Willoughby Design/Gordon Mackenzie. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor.  And use my promo code (MENTOR10) for 10% off your ticket HOW Design Live 2019 in Chicago, May 7-10 at howdesignlive.com

Feb 28, 2019

Today’s episode was originally recorded for the HOW Design Live podcast, but the information is relevant to my listeners too, so I’m reposting it here. I chatted with Bridget Watson Payne, Executive Editor for Art & Design at Chronicle Books. She’s speaking on how to become an author as part of the Creative Freelancer Track at HOW Design Live 2019 in Chicago, May 7-10. Use my promo code (MENTOR10) for 10% off your ticket at howdesignlive.com. And if you like what you hear, we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 20, 2019

Here’s my latest chat with time lapse filmmaker, Michael e. Stern, who walks us through a recent “warm intro” he did for a big project and describes how he meticulously and patiently pitches the projects he wants. Find more of our chats here. And we’d love it if you write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 13, 2019

For February I’m reading aloud another essay I love from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. This one is on “courage” so much more important than confidence, which so many people claim not to have. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Feb 6, 2019

This special episode is the audio version of Ilise Benun’s new presentation, How to Get Better Clients with Bigger Budgets, hosted by Communo.com. (Watch it on YouTube here: https://youtu.be/BSPKWDRE6Wg). It is, she outlines clearly and succinctly how the only 3 marketing tools you need work together to reinforce your message when you follow the Simplest Marketing Plan. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 23, 2019

If you want your words to sound more like your voice, today’s episode is for you. It’s a very “meta” conversation about conversational copywriting with Nick Usborne, who teaches a course on the topic. We covered the difference between authentic and conversational copy vs. fake and “chatty” style, plus what types of businesses this style is it right for (hint: those that want repeat sales and longer term relationships built on trust). And there was some ranting about why so many people don’t speak plainly and clearly. Take advantage of Nick’s special offer and sign up to get Nick’s free guide and videos. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 9, 2019

Here’s something new for 2019: I’m reading aloud work that I love and that is influencing my work. First up is an essay called “Work” from the poet-philosopher, David Whyte, and his book of essays CONSOLATIONS: The Solace, Nourishment and Underlying Meaning of Everyday Words. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

Jan 2, 2019

I’m kicking off 2019 with Ben Callahan, President of Sparkbox, whose web development firm has grown from 8 to 42 employees. Their winning bizdev strategy? Content marketing. In this episode, Ben shares details about the reality of an effective content marketing strategy and why it works. If you like what you hear, write a review, subscribe on iTunes and sign up for Quick Tips from Marketing Mentor

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