Dec 11, 2019
If you’ve had trouble picking a niche, this episode is for you. I spoke with Pamela Slim, business coach and author of the best-seller, Escape from Cubicle Nation and her latest book, Body of Work. We talked about how to develop the language to attract the right people and repel the wrong people to your business. If...
Nov 27, 2019
If you love writing, writers and words, this episode is for you. I spoke with Jennie Nash, founder of Author Accelerator and author of the new book, Read Books All Day & Get Paid For It, about the opportunity to become a book coach and her upcoming free online Business of Book Coaching Summit. If you like what you...
Nov 13, 2019
If you suspect your marketing is still just too much about you, this episode is for you. I spoke with Adam Fairhead of Fairhead Creative and BuiltForImpact.net about his new book, Marketing Isn’t About You, and about how to use personalized videos to get the attention of the clients you want to serve. If you like...
Oct 30, 2019
If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest...
Oct 16, 2019
If you’re tired of coming up with new marketing ideas all the time and you want a simple system that (almost) runs on its own, this episode is for you. I spoke with Susan Harper of Conference-Creative.com about her “marketing machine,” which is generating enough work for her to outsource her marketing! If...