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Mar 23, 2012

As we get ready for the 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is March 30!), we’re doing a podcast interview series with our speakers! Recently, we featured Dyana Valentine, Mark O’Brien, Shane Pearlman and Jonathan Cleveland

Today, we have Ed Gandia, freelancer copywriter, speaker, coach, and co-author of “The Wealthy Freelancer.” He joined me to discuss his upcoming CFC session, “How to Create and Execute your Marketing Plan.” 

People considering freelancing always ask me, “What does it take to be a freelancer? Can I even make this work?” so in our 12-minute interview, I asked Ed that same question and here’s what he said: 

“It’s definitely possible … The idea that the economy is hurting all businesses is really a misguided assumption. In my own business, for the students I coach, and for most of the freelancers I come in contact with …. things are actually even better for them right now. So many companies are outsourcing work. They’re working with leaner staff, but the projects still need to get done … and they don’t want to hire full time employees.” 

When we talked about wealth, Ed said his definition isn’t just about “material wealth.” To Ed, a “wealthy freelancer” is someone who can consistently generate the clients, the projects, the income and the quality of life they want. 

I asked, “What does it take to be a wealthy freelancer?” Ed said: 

“You have to have an entrepreneurial mindset, be self-motivated,  be a go-getter, and you have to realize you’re running a business. 

Also, you have to become really good at marketing your services. If you want to be truly successful, you should be just as good at marketing your services as you are in your own craft. I think I’m a good writer, but it’s really marketing and selling that have gotten me to where I am today.”

Listen to our 12-minute interview to hear more of Ed’s ideas, whether you'll be at CFC or not! 

And if you aren’t yet registered for CFC, sign up here and take advantage of the combo $100 discount: $50 early bird before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12”