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Feb 22, 2011

Now that most of my clients have chosen target markets, things are starting to happen. Some of them are thrilled to have finally found a market that is responding positively. Others are still struggling, especially because they just aren’t “excited” about their target market. What to do?

I spoke last week with

Feb 14, 2011

Ilise recently did an interview with QRCA, Qualitative Research Consultants Association, about talking price without alienating customers. Listen in...

Feb 10, 2011

Heather Parlato from Parlato Design talks about how she made the transition from a full-time job to full-time freelancing. In the interview, she addresses:


  • Shifting from the employee mindset
  • Flat rates vs. hourly rates
  • How to treat your clients, and how much authority to give them
  • Her qualifying process
  • Saying...