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Apr 30, 2009

In this week's episode, Colleen discusses the cold, harsh realities of what happens when things go haywire. The truth is, we learn some of our best marketing and planning lessons when the road gets rocky. With her humor always in tact, she refers to the Odd Couple episode where Felix shows the group what happens...

Apr 28, 2009

In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen.  Listen in to find out if prospects ever really hang up on you.

Apr 23, 2009

A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?

Apr 20, 2009

Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts.  Ilise gives some tips on getting publicity for your business in today's tip.

Apr 20, 2009

Today, Ilise and Coleen talk about a common roadblock to cold calling.  The discuss the question: Do you need to have something ready to send before you start cold calling? Listen in to this short tip to find out.