Heather Parlato from Parlato Design
talks about how she made the transition from a full-time
job to full-time freelancing. In the interview, she
addresses:
Shifting from the employee
mindset
Flat rates vs. hourly
rates
How to treat your clients,
and how much authority to give them
Her qualifying
process
Saying no, red flags, and finding
the right fit in potential clients
Plus, she answers the question,
“How will I know when it’s the right time to switch to full-time
freelancing?”
Listen
here…
About the Podcast
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.