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May 13, 2022

In this special bonus episode with Jennifer Barrett, Head of Content for Fidelity, financial journalist and author of “Think Like a Breadwinner,” and Lisa Mullis, a veteran copywriter and designer, we laid the foundation for the Fireside Chat that Jenn and Lisa will have in real time at HOW Design live in Boston, on...


Sep 4, 2020

If you’re tired of 5-figure funnel fantasies, pointless lead magnets and the barrage of heartless, automated content, you’ll love my conversation with Lisa Mullis of Paraphrase Communications, who respectfully disagreed with my recent rant to “forget funnels.” You’ll also learn a better way to use automation...


Oct 30, 2019

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest...


Sep 13, 2017

Here’s the 3rd interview with "experienced newbie," Lisa Mullis, of Paraphrase Communications, in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she’s doing now 7 months into her new venture. Read more from this series on the...


May 10, 2017

Here’s the second interview with Lisa Mullis of the new firm, Paraphrase Communications, sharing details about how she is re-building her online presence and email list (almost) from scratch. Read more from this series on the blog and sign up for Quick Tips from Marketing...