There are two big questions that Ilise asks Beth in this
How did you come to pinpoint your target
talks about how she (and her staff) worked together to find their
target market, membership organizations, after being generalists
for many years.
Which tools do you use to promote your
describes how they geographically narrowed their search, paid extra
attention to job titles, use postcards productively, use speaking
programs to get new prospects (even if they don’t attend!) and
About the Podcast
In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.