The Marketing Mentor Podcast - www.marketing-mentor.com

We’ve been talking about crowdsourcing a lot on the Creative Freelancer Blog, and designer, Laurel Black, is central to every discussion.

So, I decided to do an interview with Laurel on some basics of crowdsourcing (from her perspective) for those who haven't been following all the comments. We started with a few basic questions:

What is crowdsourcing?

Who is upset about it and why?

How has it affected (is affecting) your business?

How are you dealing with it?

What advice do you have for others concerned about it?

Listen to Laurel’s take on crowdsourcing here.

Direct download: laurel.mp3
Category:general -- posted at: 8:16 PM

Should you be putting samples inside your proposals?

Should higher fees equal longer proposals?

What are the 5 basic elements every proposal should have?

Find out answers to these questions, and many more, in my recent interview for the International Freelancers Academy with Ed Gandia. In this hour-long interview, we cover the real information you need to craft winning proposals. Topics also discussed include: 

  • The most common types of proposals - 4 types
  • Hybrid all-in-one proposals
  • Optional elements (marketing, testimonials, usage rights, client responsibility, results )
  • Do you need an attorney involved for legal language?
  • Should you place an expiration date on your price?
  • How to submit your proposal
  • How and when to follow up
  • Should you ask for the business?
  • How to discuss next steps…
  • Handling price objections

If you want to increase your chances of winning projects – The Proposal Bundle (we have versions for Designers and Copywriters) will give you 25 resources, plus 11 actual sample proposals to use as models.

Direct download: how_to_craft_winning_proposals.mp3
Category:general -- posted at: 1:18 PM

Bob Bly, who has been a freelance copywriter since 1982 (and made millions doing it) generously shared his one-page agreement in the new Proposal Bundle for Copywriters (Today only: Get $10 off with promo code: BUNDLE10).

I interviewed Bob on the Marketing Mentor Podcast to find out more about his agreement. Here’s an excerpt… 

Is it safe to skip the agreements—and get right to work for existing clients? Bob says: 

You always need to have, for every job, even if it’s an old familiar client, a written agreement which the client approves. My philosophy is to keep it as short and simple as possible while covering all the salient points. We email it to the client. All they have to do is email back that they approve. New clients pay half the fee up-front.

When it comes to rush jobs, Bob says: 

Since we have a standard agreement, it takes less than three minutes to put in the particulars of the job. Time is no excuse. Just because it’s a rush job doesn’t mean I can’t send out the agreement. 

What about the excuse, they “won’t be able to cut the check in time”? 

Bob makes it easy by accepting Paypal, credit card and wire transfers. 

Find out more about the specifics inside Bob’s agreement. Listen to the full 15-minute interview here.

Direct download: copywriters-bundle-bob-bly.mp3
Category:general -- posted at: 3:55 PM

Do you know how to respond to a Request for Proposal? Recently, I joined Jim Blasingame to discuss:

  • How to prepare for a request for proposal (RFP)
  • How to know when to not respond 
  • How your proposal can have a long shelf-life

 Listen to this interview on the Marketing Mentor Podcast.

If you're working on a proposal now, and you'd like 11 actual proposals to use as models (+more) check out The Proposal Bundle: 25 Resources for Project-Winning Proposals.

Direct download: jimb_what_is_an_rfp.mp3
Category:general -- posted at: 10:30 PM