The Marketing Mentor Podcast -

Now that most of my clients have chosen target markets, things are starting to happen. Some of them are thrilled to have finally found a market that is responding positively. Others are still struggling, especially because they just aren’t “excited” about their target market. What to do?

I spoke last week with Dianne Rohkohl, a freelance designer in Arizona, who is struggling with her focus on the healthcare market. She allowed me to record our discussion and share it with you. Listen here (14 minutes). The interview addresses these questions:

  • What if you’d rather eat paste than read the blogs within your target market?
  • If you’re not that excited about your current market, is that a reason to change?
  • Should you be passionate about everything you do?
  • How can you fully use your creativity and talents in a market that isn’t exciting?
Direct download: dianne.mp3
Category:general -- posted at: 9:09am EDT

Ilise recently did an interview with QRCA, Qualitative Research Consultants Association, about talking price without alienating customers. Listen in...

Direct download: qrca_talking_price.mp3
Category:general -- posted at: 6:49am EDT

Heather Parlato from Parlato Design talks about how she made the transition from a full-time job to full-time freelancing. In the interview, she addresses:


  • Shifting from the employee mindset
  • Flat rates vs. hourly rates
  • How to treat your clients, and how much authority to give them
  • Her qualifying process
  • Saying no, red flags, and finding the right fit in potential clients
  • Plus, she answers the question, “How will I know when it’s the right time to switch to full-time freelancing?” 

Listen here…


Direct download: heatherp.mp3
Category:general -- posted at: 1:30pm EDT