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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Sep 21, 2011

I recently interviewed Stacey King Gordon about her transition from being a freelancer known as “Night Writer Communications” to running her newly named content strategy firm, “Suite Seven,” which has 2 employees and more coming soon.

 

In a nutshell: Stacey always had “stars in her eyes” about owning her own business and started as a moonlighter in 1998. After 10 years, in 2008, she leapt to full-time freelance, and kept the name because it had some brand equity and she was sentimentally attached to it.

 

By the end of 2010, it was clear she needed to shed the image that Night Writer implied (that it was just her, working part-time at night) and start thinking about herself as a “company.”

 

In this interview on the Marketing Mentor Podcast, Stacey takes us through the process of refocusing her business, and her business name, to reflect her new direction as a content strategist. She describes how she got through the painstaking mental process of change, found the confidence, pinpointed her new direction, tested the waters, and more...

 

Listen here.

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