Oct 30, 2019

If you don’t have clarity about the unique value you bring to your ideal clients, this episode is for you. I spoke with Lisa Mullis of Paraphrase Communications about the “Value Framework” she uses to help her clients package and position their “high value offers.” If you like what you hear, read her guest...

Jan 24, 2018

If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear, 

Dec 20, 2017

Sep 13, 2017

Here’s the 3rd interview with "experienced newbie," Lisa Mullis, of Paraphrase Communications, in which we discuss the pros and cons of comparing yourself both to others and to yourself in your previous career. Plus an update on how she’s doing now 7 months into her new venture. Read more from this series on the...

May 24, 2017

On the 1-year anniversary of her new branding firm for the brand new cannabis industry, Jenn Culpepper of Brand Joint, shares how they got their first client and which marketing tools are most effective as she grows her new business. If you like what you hear, subscribe on iTunes and sign up for Quick Tips from...