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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Mar 26, 2012

The 5th Annual Creative Freelancer Conference, June 21-22 in Boston (early bird deadline is this Friday, March 30!), is rapidly approaching and for today’s podcast interview, we have Sarah Durham, Founder of Big Duck. Sarah’s session will be The Nuts and Bolts of Pricing and Negotiating.

At Big Duck, they design exclusively with nonprofit organizations. In fact, they haven’t worked with a for-profit organization in over a dozen years. With such specific experience, I asked Sarah to share some insight into pricing for nonprofits.

Q: How do you handle pricing for nonprofits? Should you offer discounts?

Sarah: “I think with nonprofits…this idea that they don’t have any money for communications is both true and false. It’s true in that most nonprofits, and particularly very small nonprofits, haven’t budgeted for communications. They aren’t thinking the way a tech startup would think … making sure that they have a marketing person and a budget…Communications tends to be overlooked and under-budgeted.

With that said, they have missions that require them to communicate … when they understand the importance of the work we do for them, they put together budgets.”

Listen to our 14-minute interview to hear more on pricing and non profits.

Use your Big Ticket pass to catch this CFC session – or register for CFC on its own. Sign up here and take advantage of the combo $100 discount: $50 early bird before Mar 30th + $50 Marketing Mentor discount with promo code “CMM12

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