Designer's Guide to Marketing & Pricing

Episode 10- Ch 9: How Do I Talk About Money?

Mon, 30 Jun 2008 16:14:00 GMT

Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK. Once you get comfortable with money matters, business success is at your fingertips! Join us...

Episode 9- Ch 8: What Should I Charge?

Mon, 23 Jun 2008 10:11:00 GMT

The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much Should I Charge?

Episode 8- Ch 7: How Do I Manage My Money?

Mon, 16 Jun 2008 12:18:00 GMT

There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients. Remember, the goal of your business isnât just fulfillment, itâs PROFIT! Join us...

Epidode 7- Ch 6: How Should I Follow Up?

Mon, 9 Jun 2008 11:58:00 GMT

It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.

Episode 6- Ch 5: What Should I Say?

Mon, 2 Jun 2008 14:56:00 GMT

One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.

Episode 5- Ch4: Which Marketing Tools Should I Use?

Mon, 26 May 2008 10:25:00 GMT

Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.

Episode 4- Ch 3: How Should I Present Myself?

Sun, 18 May 2008 08:10:00 GMT

It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

Mon, 12 May 2008 01:30:00 GMT

The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects.

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

Mon, 5 May 2008 10:17:00 GMT

Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes. The first episode shows solopreneurs how to find clients and prospects. It will deal specifically with those who work as a one person design business. Do you have a larger small business? Stay tuned for next weeks episode on how small businesses can find clients and prospects!

Episode 1- Ch1: Who is My Market?

Tue, 22 Apr 2008 15:30:00 GMT

Chapter 1: This podcast answers the question, Who is My Market? Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business.