The www.Marketing-Mentor.com Podcast

Week 26, Veterans Calendar- communicatrix- (The view from halfway)

Thu, 2 Jul 2009 12:26:00 GMT

At the halfway point in the year, Colleen takes a moment to reflect. She shares what she's learned about marketing by doing it every day for the past 6 months. Listen in...

Week 26: We're half way there!

Wed, 1 Jul 2009 12:42:00 GMT

Today is the first day of 3rd quarter. We are half way through the year, the perfect time to look back and look forward to realistically assess what we've done and what we need to be improve. Listen in for Ilise's second quarter results.

Week 25, Veterans Calendar- communicatrix- (Marketing as behavior)

Fri, 26 Jun 2009 14:59:00 GMT

This week was all about support for Colleen, both learning the difference it made for her personally, and realizing what a difference it would make if she applied some of the lessons to her own business and her marketing in particular. Listen in!

Week 25: How to approach a new market

Tue, 23 Jun 2009 10:44:00 GMT

When Ilise was in Boston last week, she had dinner with longtime client Jonathan Cleveland. He told her a great story about how he got a project for a travel company without any history of travel related work. Check it out here!

Week 24, Veterans Calendar- communicatrix- (This one goes to eleven)

Wed, 17 Jun 2009 10:04:00 GMT

Watch out for Colleen, she's really building stamina now. In addition to its cumulative positive effect on your business and cashflow, this week, Colleen benefits from the stamina of doing her marketing chores regularly.

Week 24: One way to set yourself apart

Tue, 16 Jun 2009 11:29:00 GMT

How can you really set yourself apart from the competition? In this week's sound advice tip, Ilise will share what is making people stand out and getting them jobs.

Week 23: Here's my cold calling strategy

Thu, 11 Jun 2009 12:00:00 GMT

Ilise has been on a cold calling roll this week. Listen in to hear her strategy.

Week 23, Veterans Calendar- communicatrix- (What does the marketing add up to?)

Tue, 9 Jun 2009 09:59:00 GMT

Now that we're about halfway through the year, Colleen takes a look at the question of how to measure all this marketing and networking. How is it converting into dollars? How do you decide how much time to put in, and when (and how) do you decide whether it's working or not? Let's take a look...

Week 22, Veterans Calendar- communicatrix- (Me-time in a crowded week)

Fri, 5 Jun 2009 09:56:00 GMT

This week, Colleen shares her renewed appreciation of the Grow Your Business Marketing Plan & Calendar, and the art of planning in general. Here's why...

Week 22: Where the work is, right now

Mon, 1 Jun 2009 14:04:00 GMT

Everyone's asking: what markets are growing (or declining the least)? An article in the New York Times gives some insight to one market that might still be going strong, and could be relevant for your business. Check it out.

Week 21, Veterans Calendar- communicatrix- (Reasons this week worked)

Wed, 27 May 2009 09:48:00 GMT

As Colleen got back in the saddle, she had a great, productive, FUN week of work and marketing. To discover the "why" behind it, she takes some time to reflect. Listen in!

Week 21: This week's marketing tasks

Tue, 26 May 2009 12:28:00 GMT

Hope you had a good Memorial Day weekend-- and now it's back to work! Listen in to get some inspriration from Ilise.

Week 20, Veterans Calendar- communicatrix- (Unsticking yourself)

Sun, 24 May 2009 21:46:00 GMT

Blind spots and struggles. We all have them. And this week, Colleen realizes that by sharing openly with people, you can get some great help seeing where your own blind spots are, and advice on how to get out of them.

Week 20: How are the calls going?

Mon, 18 May 2009 16:22:00 GMT

Welcome to Week 20! How is the marketing plan + calendar working for you? This week, Start Up Plan users should be cold calling, and Veterans should be crafting a newsletter (in addition to their continued calling). Listen in for more...

Week 19, Veterans Calendar- communicatrix- (Lessons from maintenance mode)

Mon, 18 May 2009 10:17:00 GMT

Still recovering, Colleen talks about what she did accomplish this week (which would seem to be an impressive work load to anybody else!). She also talks about why she's grateful for her marketing machine. Do you have a marketing machine that has carried you through less productive times?

Week 18, Veterans Calendar- communicatrix- (Full stop)

Tue, 5 May 2009 12:30:00 GMT

Even when she's sick in bed, Colleen still manages to see the bright side, providing 3 great tips to help anyone's self employment journey. Check them out.

Week 18: Did you Reach your April Goal?

Mon, 4 May 2009 08:52:00 GMT

Welcome to May! How was April for you... did you reach your April goal? This month, it's time for Veterans to work on their "un-newsletter" and Start Up's to begin their research calling. Listen in for details.

Week 17, Veterans Calendar- communicatrix- (Failing to plan, and other lessons from the road)

Thu, 30 Apr 2009 11:57:00 GMT

In this week's episode, Colleen discusses the cold, harsh realities of what happens when things go haywire. The truth is, we learn some of our best marketing and planning lessons when the road gets rocky. With her humor always in tact, she refers to the Odd Couple episode where Felix shows the group what happens when you A-S-S-U-M-E... Tune in to find out what Colleen learned this week...

Week 17: Cold Calling Tidbit #3

Tue, 28 Apr 2009 09:36:00 GMT

In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen. Listen in to find out if prospects ever really hang up on you.

Week 16, Veterans Calendar- communicatrix- (Marketing on the go)

Thu, 23 Apr 2009 10:06:00 GMT

A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?

Week 16, Day 1: Getting Publicity

Mon, 20 Apr 2009 13:33:00 GMT

Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts. Ilise gives some tips on getting publicity for your business in today's tip.

Week 16: Cold Calling Tidbit #2

Mon, 20 Apr 2009 08:16:00 GMT

Today, Ilise and Coleen talk about a common roadblock to cold calling. The discuss the question: Do you need to have something ready to send before you start cold calling? Listen in to this short tip to find out.

Week 15, Veterans Calendar- communicatrix- (Life happens)

Sun, 19 Apr 2009 10:01:00 GMT

Things went slightly awry for Colleen this week because of life's surprises, (but she still managed to attend two formal events, a breakfast meeting, and business related socializing.) She's paid attention to this week's lessons to move onward and upward.

Week 15, Day 1: Cold Calling Tidbit #1

Mon, 13 Apr 2009 14:29:00 GMT

Today's cold calling tidbit answers the question: Should you leave a voice mail message? Listen in to find out...

Week 14, Veterans Calendar- communicatrix- (Just go)

Mon, 13 Apr 2009 10:32:00 GMT

When it comes to taking the next step in marketing, Colleen realizes that a common pitfall is the idea that you'll never totally be ready. Accordingly, you might as well just get going! If you're never quite ready, then what does it matter? Marketing yourself is a work in progress. What's the next step that you're not quite "ready" for? Colleen says, just do it. Listen in for a few ideas on taking that next step.

Week 14, Day 1: Interview with Jennifer Neal, K9 Design

Mon, 6 Apr 2009 10:49:00 GMT

Today Ilise checks in with Jennifer Neal from K9 Design. Has Jennifer's marketing efforts gotten her results this quarter? Listen in to find out.

Week 13, Veterans Calendar- communicatrix- (Star Wars Marketing)

Tue, 31 Mar 2009 13:54:00 GMT

Colleen is really moving now. And she's offering a different perspective on marketing this week-- Star Wars Marketing. With her unique ability to keep marketing interesting, Colleen has certainly launched her efforts into a new realm this week.

Week 13, Day 1: Get a little PR

Mon, 30 Mar 2009 10:54:00 GMT

Welcome to Week 13! Start Up followers will turn their newly launched website into promotional materials, Veteran's will use their newly re-launched website to inspire a press release. In this audio clip, Ilise talks about valuable resources that can help you get PR for business, whether you're a Start Up or a Veteran. Check it out...

Week 12, Veterans Calendar- communicatrix- (Following up & keeping on)

Wed, 25 Mar 2009 12:37:00 GMT

Every small business owner gets their inspiration and support from somewhere, and in this week's post, Colleen shares where she gets hers from... The systems she has in place to keep herself productive and accountable... The people who keep her on track. Like she says, a good support system really keeps you moving in the right direction.

Week 12, Day 1: Why you should pick up the phone

Mon, 23 Mar 2009 14:05:00 GMT

Are you hiding behind email? Ilise talks about how picking up the phone this week has made a difference in her business, and how it can make a difference in yours. Listen in to see why...

Week 11, Veterans Calendar- communicatrix- (Conferences are marketing, too)

Thu, 19 Mar 2009 12:59:00 GMT

Giving herself permission to put the Grow your Business Marketing Plan + Calendar on hold, Colleen immerses herself in the South by Southwest Conferences this week-- and realizes that conferences are marketing too. Here's what she found out.

Week 11, Day 1: I'm back...and a favor

Mon, 16 Mar 2009 06:30:00 GMT

This week, it's time to finish your marketing smart website. Also in today's podcast, Ilise answers a question from a client: "We are behind in our research calls because we have been making lots and lots of calls to past and present clients trying to drum up business that way, but so far they are all feeling too poor to invest at this time. How do you stay upbeat when faced with so much rejection?" Listen in for her insight.

Week 10, Veterans Calendar- communicatrix- (Why I Slipped and Why I Prep)

Wed, 11 Mar 2009 13:46:00 GMT

This week, Colleen struggles to keep up her lofty goals for 2009 and finds herself slipping. She realizes that the way things are going, it's impossible to maintain all of her committments. The good news is, she finds a solution... She finds ways to be more productive while spending less time doing work. Sounds good, right? Listen in to see how Colleen's insight can help you be more productive.

Week 9, Day 4: Facebook for Feedback

Thu, 5 Mar 2009 13:04:00 GMT

How can you make sure your website is marketing smart? How can you be more like Google? And how can you use Facebook to better launch your website. Listen to today's audio clip to find out. Ilise has also come up with a Marketing Smart website checklist to help you. If you'd like a copy, email ilise@marketing-mentor.com with the subject "Marketing Smart Checklist."

Week 9: Veterans Calendar- communicatrix- (A website is a work in progress!)

Thu, 5 Mar 2009 10:15:00 GMT

This week, Colleen talks about the work in progress that is her website. She also discusses the difficulties of being the (self-proclaimed) world's worst self-promoter. She talks about testimonials-- Are they the plague of the earth, or a useful marketing tool? Listen to this entertaining episode to see how humor helps get her through, and allows her to make further progress in her marketing journey.

Week 9, Day 1: March is here! How to Get Feedback

Mon, 2 Mar 2009 10:32:00 GMT

Welcome to March! We've been spending a lot of time on our web presence. Today, Ilise talks about how to get the most useful feedback on your site. Who should you ask? What should you ask? Listen in to find out...

February Wrap Up

Fri, 27 Feb 2009 08:48:00 GMT

Goals, goals, goals! Ilise gets personal and talks about her goals and how she's doing with them. Listen in to find out. How far have you come towards your monthly goal for February? The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.

Week 8: Veterans Calendar- communicatrix (Newsletters and other webalicious marketing)

Tue, 24 Feb 2009 09:29:00 GMT

She's a self-proclaimed militant fanatic-maniac when it comes to newsletters. This week, Colleen is rocking and rolling-- getting her newsletter archives in order and completing other web marketing tasks. How are you doing with your marketing efforts?

Week 8, Day 1: Wrapping up your online presence

Mon, 23 Feb 2009 15:56:00 GMT

We're into week 8 and making some serious progress! Great job! This week, it's time to wrap up your online presence. Listen in for some guidance and inspiration.

Week 7, Day 4: Blog or Newsletter?

Thu, 19 Feb 2009 12:43:00 GMT

Ah, the age old question... Blog or newsletter-- which one should you have for your business? Ilise discusses the pro's and con's, and helps you decide what's right for you.

Week 7: Veterans Calendar- communicatrix- (See my site, hire my brain)

Thu, 19 Feb 2009 04:16:00 GMT

Following the Grow Your Business Marketing Plan + Calendar has inspired Colleen to get some longstanding goals checked off her list. She's pulled together her "hire me" page, created a landing page for acting related sites, and created a contact form page! Looks like the marketing calendar sparked some excellent progress!

Week 7, Day 1: Case Studies

Mon, 16 Feb 2009 10:21:00 GMT

Welcome to week 7! Do your clients ever ask for more information about exactly what you do? A case study is the perfect way to tell them. Here is the format that Bending Design uses for their case studies-Project, challenge, solution, results, testimonial from the client. Check it out!

Week 6, Day 4: Excellent Examples of Links Pages

Thu, 12 Feb 2009 10:08:00 GMT

Want to see what a good links page looks like? Check them out here! Ilise talks about each page, and tells us why they're excellent. If you're working on a resource page-- these are sure to help.

Karen Zapp, Fundraising Copywriter: www.pkscribe.com
Joan Damico, Integrated Marcom Copywriter: www.jdamico.net
Ann Gallops, Feng Shui Expert: www.theorganizedlife.net
Bob Bly, B2B Copywriter: www.bly.com

And of course, the Marketing Mentor Resources page.

Week 6: Veterans Calendar- communicatrix- (Expressing your Expertise)

Thu, 12 Feb 2009 09:58:00 GMT

Want to demonstrate your expertise and help people at the same time? Then it's time to make a resource page on your website! This week, Colleen talks about sharing information wisely via her resource page, and rounding up her past newsletters into one place.

Week 6, Day 1: Your links page

Mon, 9 Feb 2009 13:04:00 GMT

Do you have a website? If not, it's time to get started on making one. If you do, it's time to refresh your content and develop a resource or links page. This week, Ilise talks about how to develop a resource page or links page that supports your positioning.

Week 5: Veterans Calendar- communicatrix- (Do your bios suck?)

Mon, 9 Feb 2009 10:19:00 GMT

Have you ever had trouble putting what you do into words? This week, Colleen shares a three-step tool that will help you write a powerful bios for your social networking profiles. It's a simple tool, but it will help with writing any bio you'll need in your marketing endeavors!

Week 5: Who (and how) to endorse

Thu, 5 Feb 2009 10:09:00 GMT

One of the best ways to get new clients-- is to have them read (or hear) the wonderful things that other's have said about working with you. In this audio clip, Ilise talks about how to get (and give) endorsements or recommendations on LinkedIn.

2009: Week 5 (Day 21)- Your social networking profiles

Mon, 2 Feb 2009 10:53:00 GMT

Did you meet your goals for January? If not, take a few minutes today to create your goals for February. The focus for February is developing your online presence with social networking sites like Biznik.com, LinkedIn.com, Facebook.com, Twitter.com. These sites can be used very effectively for marketing, but remember to be professional. If you have profiles on other social networking sites, please send them to Ilise. Thanks!

Week 4: Veterans Calendar- communicatrix- (Ramping it up YOUR way!)

Thu, 29 Jan 2009 10:36:00 GMT

This week, Colleen isn't sharing demos or how-tos, but a cautionary tale about what not to do. Remember, it's important to do one task at a time and not to get overwhelmed. Colleen stresses the importance of measuring success by small I did-its! She also talks about taking care of yourself, and adjusting the marketing plan so it becomes more personalized, and more realistic, for you.

2009: Week 3: Interview with Jennifer Neal of K9 Design

Thu, 22 Jan 2009 12:35:00 GMT

Today, Ilise interviews Jennifer Neal from K9 Design. Jennifer reveals the tools that make up her "Marketing Machine" and descibes exactly how she uses them and fits them into her weekly schedule. This will be a great help for anyone who is trying to work out the logistics of thier marketing efforts. Listen in, and find out how to make your own marketing machine work for you.

Week 3: Veteran's Calendar- communicatrix- Cold Calls!

Thu, 22 Jan 2009 11:27:00 GMT

This week, Colleen tackles unchartered terrian with her very first cold call ever. Was it as bad as she'd imagined? Listen in to find out! You will also find some excellent tips on how to make cold calls a success.

2009: Week 3- Listen to this free consultation with designer Dennis G.

Mon, 19 Jan 2009 09:28:00 GMT

Check out this free consultation Ilise had with Dennis G. Dennis is a designer in Indiana who generously agreed to let Ilise tape the phone consultation they had last week. They talked a lot about how he can leverage what he does know as he enters new markets. Here's what else he wanted to know:
-What if I have never focused on marketing? Can I start with nothing?
-How do I brave a new industry (when I'm not experienced)?
-How do I know if the market I've chosen is the "right" market?
-Isn't it expensive to join lots of trade associations?
-How do I navigate the ups & downs?

If Dennis' questions sounds like questions you have, take a listen and see what you can learn. You can also take advantage of your own free half hour phone consultation with Ilise by clicking here.

2009: Week 2, Day 5- Is your target market mushy?

Fri, 16 Jan 2009 10:29:00 GMT

How are you doing at the end of two weeks? Is your target market clear, or mushy? Have you found a list you can work with, events you can attend, or places you can interact with your prospects? Listen in for some inspiration from Ilise.

Week 2: Veteran's Calendar- communicatrix (Prepping for the Dreaded Cold Call)

Thu, 15 Jan 2009 09:57:00 GMT

Colleen, aka the communicatrix, will be straight with you- she hates cold calls. Here, she talks about how she's putting aside her hatred and getting ok with idea of calling someone. Keeping it low key, being prepared, and the hamburger theory, can help you get your head around the idea. Listen in, and follow along. Remember, you're not doing htis alone, you've got Colleen as your guide.

2009: Week 2, Day 4- Are you still listening?

Thu, 15 Jan 2009 09:45:00 GMT

Are you still listening? Good job! It's important that you don't give up. Just a few minutes each day can make a big difference in the long run. Listen in today for some more guidance and inspiration.

2009: Week 2, Day 3- Don't get overwhelmed

Wed, 14 Jan 2009 10:32:00 GMT

Marketing doesn't have to be overwhelming. Today, Ilise deals with not getting overwhelmed, and answers a few questions about trade associations. Thanks for following along, and keep up the good work!

2009: Week 2, Day 2- Lists of Actual Prospects

Tue, 13 Jan 2009 09:28:00 GMT

Things are really moving now-- it's time to get a list together of actual prospects! Listen in, and for your reference, here are the links Ilise talks about in this podcast.

YPulse Mashup (conference for marketing to youth that provides a list of attendees)
Massachusetts Surgical Centers (web site that provides all contact info)

2009: Week 2, Day 1: Trade Associations Galore

Mon, 12 Jan 2009 10:08:00 GMT

After a successful week 1, we're on to week 2! Today it's time to look more closely at the trade associations you've found. What kind of contact information can you find? P.S. We've compiled a list of all the trade associations you've sent in just in case you need help.

Week 1: Veteran's Calendar- communicatrix (Wrangling your contacts)

Fri, 9 Jan 2009 11:21:00 GMT

Marketing Mentor's Colleen Wainwright, aka communicatrix, begins her 52-week marketing endeavor with the Grow Your Business Marketing Plan + Calendar (Veteran's version) as her guide. She talks about Week 1's challenge, wrangling your contacts into a database, and gives you all the specifics you'll need to do the same. If you're following the Veteran's calendar, or you're an experienced marketer setting out on your 2009 marketing plan, Colleen will get down to the nitty-gritty and give you the support you need. Join Colleen as she embarks on this marketing journey!

2009: Week 1, Day 5- What to Look for in a Market

Fri, 9 Jan 2009 10:53:00 GMT

You've found some trade associations for the markets you're interested in-- now what? Now it's time to find out which ones will make your marketing easiest. Listen in to find out how, and by the end of today you should be able to pinpoint your market! You're doing great-- and we look forward to continuing this journey next week.

2009: Week 1, Day 4- How to Choose a Viable Market

Thu, 8 Jan 2009 10:54:00 GMT

Today you will take your list of 3 possible markets and figure out which market will be the most viable for you. It's important that the market you choose needs you, realizes that they need you--and is willing to pay for your services. How can you tell which market is the most viable? Listen today. And don't forget to send your list of markets and trade associations to Ilise, at Ilise@marketing-mentor.com.

2009: Week 1, Day 3- Identify your Market

Wed, 7 Jan 2009 11:32:00 GMT

It's time to identify your market! Every successful business needs a well-oiled marketing machine to keep the prospects coming, and that marketing machine should focus on one market to start with! How do you choose your market? Listen to find out.

2009: Week 1, Day 2- Set your goals & how much marketing?

Tue, 6 Jan 2009 14:44:00 GMT

How much marketing should you do? Find out in today's tip. Also, today is the day to set some quantifiable goals for the year ahead. And don't forget to send them to Ilise at Ilise@marketing-mentor.com so she can keep track of them. Listen and follow along with today's tip- and your business will be growing in no time.

2009: Week 1, Day 1- Let's get started!

Tue, 6 Jan 2009 14:35:00 GMT

Week 1, Day 1- It's time to get revved up for a successful year of marketing! Which tools should you use? How can you make sure your pipeline is full this year? The answer is in your marketing plan. Without a plan, the feast or famine syndrome is right around the bend.

What if you don't have a plan? We created one for you. It's called the 2009 Grow your Business Marketing Plan + Calendar (www.marketing-mentor-store.com), and following it will help you keep your pipeline full. By working with this plan you will gain new clients, business will grow, make more money, learn and refine tools and strategies to benefit your business for years to come.

Join us for daily motivation to help your business grow, whether you're using the Marketing Mentor Plan + Calendar or your own.

Here's to a successful 2009!

Episode 13- Ch 12: How Should I Grow My Business?

Sun, 20 Jul 2008 15:09:00 GMT

What does it mean to grow your business? Everybody has a different definition. To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to achieve that growth.

Episode 12- Ch 11: What Should Be in My Contract?

Sun, 13 Jul 2008 14:43:00 GMT

You got the job! But it's not time to celebrate just yet. Before you get to work on the project, there is some business to take care of. A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include.

Episode 11- Ch 10: What Should Be in My Proposal?

Mon, 7 Jul 2008 05:46:00 GMT

Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process. In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool. Join us!

Episode 10- Ch 9: How Do I Talk About Money?

Mon, 30 Jun 2008 16:14:00 GMT

Here's the reality. You are in business, and you can't do business without dealing with money. In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK. Once you get comfortable with money matters, business success is at your fingertips! Join us...

Episode 9- Ch 8: What Should I Charge?

Mon, 23 Jun 2008 10:11:00 GMT

The fact is, most designers are not charging enough. In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge. One of the most important parts of knowing what to charge is understanding what you're selling. Join us to answer the question, How Much Should I Charge?

Episode 8- Ch 7: How Do I Manage My Money?

Mon, 16 Jun 2008 12:18:00 GMT

There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients. Episode 8 shows you how to deal with your own money issues. Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients. Remember, the goal of your business isnât just fulfillment, itâs PROFIT! Join us...

Epidode 7- Ch 6: How Should I Follow Up?

Mon, 9 Jun 2008 11:58:00 GMT

It's important to be in front of your prospects. If you are, they will be more likely to think of you and send a project your way! In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.

Episode 6- Ch 5: What Should I Say?

Mon, 2 Jun 2008 14:56:00 GMT

One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.

Episode 5- Ch4: Which Marketing Tools Should I Use?

Mon, 26 May 2008 10:25:00 GMT

Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.

Episode 4- Ch 3: How Should I Present Myself?

Sun, 18 May 2008 08:10:00 GMT

It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too! Find out how in Chapter 3's podcast, How Do I Present Myself? This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.

Episode 3- Ch 2, Part 2: How Can I Find Clients and Prospects?

Mon, 12 May 2008 01:30:00 GMT

The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects.

Episode 2- Ch 2, Part 1: How Can I Find Clients and Prospects?

Mon, 5 May 2008 10:17:00 GMT

Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes. The first episode shows solopreneurs how to find clients and prospects. It will deal specifically with those who work as a one person design business. Do you have a larger small business? Stay tuned for next weeks episode on how small businesses can find clients and prospects!

Episode 1- Ch1: Who is My Market?

Tue, 22 Apr 2008 15:30:00 GMT

Chapter 1: This podcast answers the question, Who is My Market? Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business.