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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Nov 16, 2011

Should you be putting samples inside your proposals?

Should higher fees equal longer proposals?

What are the 5 basic elements every proposal should have?

Find out answers to these questions, and many more, in my recent interview for the International Freelancers Academy with Ed Gandia. In this hour-long interview, we cover the real information you need to craft winning proposals. Topics also discussed include: 

  • The most common types of proposals - 4 types
  • Hybrid all-in-one proposals
  • Optional elements (marketing, testimonials, usage rights, client responsibility, results )
  • Do you need an attorney involved for legal language?
  • Should you place an expiration date on your price?
  • How to submit your proposal
  • How and when to follow up
  • Should you ask for the business?
  • How to discuss next steps…
  • Handling price objections

If you want to increase your chances of winning projects – The Proposal Bundle (we have versions for Designers and Copywriters) will give you 25 resources, plus 11 actual sample proposals to use as models.

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