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Mar 21, 2018

In the latest episode, Chris Leone of Web Strategies, Inc. generously shares in detail the “highly accountable, highly trackable system” that drives his agency’s marketing. He shares not only the guts of their process (which tools they use and which are most effective), but also why they do it the way they...


Feb 28, 2018

In the latest episode, I chatted with Carl Smith, former co-founder of nGen Works about the various business models his agency tried, including the 4 person partnership that founded the digital agency. Smith currently runs Bureau of Digital, whose mission is to provide the support system agency owners never had. If you...


Feb 21, 2018

In the latest podcast episode, Ilise Benun continues the conversation with marketing professor, Michael Solomon, who literally wrote the book on consumer behavior. Today’s topic is the most important currency being exchanged in today’s economy (it’s not money) and what designers and other creative pros can do...


Feb 7, 2018

It’s almost tax time so in this episode, time lapse filmmaker, Michael e. Stern, and Marketing Mentor, Ilise Benun, talk big picture about how (and why) creative professionals struggle so with money management – and what you can do to improve things. (Disclaimer: no financial advice is offered, just the sharing of...


Jan 24, 2018

If you haven’t seen my recent talk, The Worst Negotiating Mistakes…and How to Avoid Them, on the Marketing Mentor YouTube channel, here’s the audio. Also, as mentioned in the intro, learn more about the “Experienced Newbie Accountability Group” on the Marketing Mix Blog. And if you like what you hear,