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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: Page 6

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Feb 25, 2013

In the latest podcast interview in the CFC 2013 Speaker Series, Ilise Benun talks with Sarah Durham, Principal and Founder of Big Duck about working with companies who “do good” and suggests how to find them. Also, she shares a taste of what she’ll be speaking on at CFC, “Integrating Your Values and Your Positioning.” The conference is June 22-24 in SF. Details here: www.creativefreelancerconference.com

Feb 19, 2013

Marketing Mentor, Ilise Benun, chats with Dana Manciagli, CFC 2013 speaker (Cut the Crap, Start Networking!) and 30+ year corporate veteran who is also building a freelance business as a speaker/author. This wide ranging conversation goes from how looking for a job in the 21st century is a lot like being self employed, to rules for moonlighting while building a freelance business, to networking tips for introverts.

Feb 18, 2013

Freelance designer, Jenny Poff (www.presqueisledesigns.com), found clarity, confidence and a niche market at CFC last year. You can hear the confidence in her voice and learn what she did to catapult her business. To find your version, join us at CFC June 22-24 in SF! Get $100 off (CFC only) if you combine promo code "ILISE" + Early Bird rate before March 15. Register here: www.creativefreelancerconference.com

Feb 11, 2013

June Walker, tax advisor to the self employed (she calls them “indies”), talks with Marketing Mentor, Ilise Benun, about why creatives get so confused about taxes and what you can do about it. She’ll be at CFC (June 22-24, 2013 in SF) and her session is called “Creatively Legitimate Expenses: Don’t Cheat Yourself” – Details at www.creativefreelancerconference.com and sign up for June’s tips at www.junewalkeronline.com

Feb 4, 2013

Toronto-based designer, Sherri Gallowitz of G Strategic (gstrategic.ca), started sending out her email newsletter to her nonprofit sector clients in November 2012 and already has 2 decent contracts as a result. Listen to how she did it and do it for yourself!

Jan 28, 2013

Rick Carlile and his passionate team are building “the first networked professional marketplace.” It’s called Aegora.com and its goal is to make it easier for freelancers and creative professionals to connect and transact business. I talked recently with Rick about the future of work and whether everyone can really be their own boss, succeeding or starving on their own merits. Hear what he has to say. 

Jan 16, 2013

See success in action and we kick off the launch of CFC 2013 (June 22-24, 2013 in SF). In this podcast interview, package designer, Jenn David Connolly of Jenn David Design (www.jenndavid.com), describes exactly how she took what she learned at CFC 2012 to heart and used it to reach her 5 year goal in only 6 months. Unbelievable but true!

Dec 17, 2012

In part 2 of this podcast interview, Tiffany Estes of Whole Brain Creative (www.wholebraincreative.com) shares more takeaways from the HOW Interactive Design Conference 2012, including the difference between web apps and native apps, what to include in a competitive analysis for a client and whether it makes sense to post pricing for your services on your web site.

Dec 7, 2012

This week I was interviewed by Judy Rosenthal about raising rates and she had some ideas from the financial planning industry that could also apply to creative services.

Dec 5, 2012

Tiffany Estes of Whole Brain Creative (www.wholebraincreative.com) attended the HOW Interactive Design Conference for the 2nd time in 2012 and in part 1 of this podcast/interview with Ilise Benun, she recaps the highlights. Includes why she’s rethinking Wordpress, how she’s dealing with proposals for complex projects and how her mindset needs to change if she’s going to become a better interactive designer.

Nov 22, 2012

Join us for another conversation with writer and journalist, Bryn Mooth. This time, we talk about Bryn’s goals for growing her network in 2013 and reaching outside her current sphere. We focused on 2 questions: how to keep track of her best prospects (that doesn’t involve learning a new software) and how to pitch those new prospects with ideas tailored to them without doing spec work. Also, we talked a bit about the new 2013 Creative Professional’s Marketing Plan + eCalendar to Get Creative Work. Details at www.marketing-mentor-toolbox.com

Nov 19, 2012

Does your prospect's excitement mean he's ready to buy? Ilise Benun joins Jim Blasingame to talk about some of the things to do so you know the difference between a prospects excitement and readiness to sign a contract.

Nov 19, 2012

Ilise Benun joins Jim Blasingame to report on how she kept working off-site, in the Cloud, when Hurricane Sandy kept her out of her office.

Oct 24, 2012

It’s already been a year and a half since writer and journalist, Bryn Mooth (http://brynmooth.com/), former editor of HOW Magazine, started her freelance writing business. Listen to our recent interview to about Bryn's progress and learn why patience is a freelancer's friend.

Oct 17, 2012

As a preview for upcoming PIC event on November 7th in Toronto (Secrets to writing winning proposals, estimates and RFPs), listen to my short interview with PIC chair Donna Papacosta.

More event details here: http://toronto.iabc.com/iabc-events/2012/10/13/professional-independent-communicators-presents-secrets-to-writing-winning-proposals-estimates-and-rfps/

Oct 3, 2012

Last time, I talked with Julia Reich of Julia Reich Design about her recent rebrand.

Today, we discuss the details of how her logo came about. Listen in...

Sep 19, 2012

I asked Mark O’Brien, CEO of Newfangled and author of one of my favorite books, A Website that Works, about how to use your website to filter out non-ideal clients.

Listen to this 8-minute interview for his suggestions.

Sep 11, 2012

If you're considering changing the name of your business or doing a rebranding for your creative firm, listen to this interview with Julia Reich about her process.

Aug 30, 2012

In my latest interview with Bryn Mooth, we talked about what she learned at CFC and how she is putting that learning into practice. She suggested a technique for taking potentially overwhelming information and putting it into action.

Listen here to hear exactly how Bryn does her one-chunk-at-a-time approach.

May 16, 2012

Jeff Tara, from Brand Vue Design, is back with his upbeat attitude.

Jeff has been in business only 4 months so far, but he's already accomplished so much. Listen to the latest in this interview...

Apr 27, 2012

In this 11-minute interview, Luke Mysse previews his upcoming CFC session, Options for Growth.

Join us at the Creative Freelancer Conference, June 21-22 in Boston. Details here.

Apr 24, 2012

For today’s podcast interview with a speaker, we have David Baker from ReCourses (www.recourses.com) giving us a preview of his session, “Positioning yourself as if you were outside looking in.”

Join us at the Creative Freelancer Conference, June 21-22 in Boston. Details here.

Apr 24, 2012

How is newbie freelancer, Bryn Mooth, progressing?  

Listen to April's interview with wellness and creativity journalist and copywriter, Bryn Mooth.

Join us at the Creative Freelancer Conference, June 21-22 in Boston. Details here.

Apr 23, 2012

Newly-minted freelancer, Kelsey Grafton, of Lewiston, Idaho, knows she has a lot to learn about running her new business, BlueSkyMondays. She said it wasn't hard to convince her new boss (herself!) to invest in sending her to the Creative Freelancer Conference as her first big step in that process.

Apr 16, 2012

Listen to this 15-minute interview, where Allison Manley, from Rogue Element, answers these questions:

  • How much time it takes to do the proposals and how they decide which ones to do.
  • What to do if the prospect isn’t responsive during the proposal process.
  • What if you don’t have access to the people involved in the actual project, as happens a lot with higher ed and government agencies?
  • Why they present the pricing in 2 pages (overview and detail) in the proposal and how much detail is necessary.
  • How much self promotion they include and the thinking behind it.
  • How and when they decide how to include terms and conditions (T&C) in the proposal or the contract. (See what a good T&C that’s been vetted by a lawyer looks like.)

Want 11 sample proposals to use as examples? Buy the Designer’s Proposal Bundle

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