Marketing Mentor, Ilise Benun, talks with Corwin Hiebert about how to create a Business Action Plan, which is much simpler (and can be better for creative professionals) than a traditional business plan. Listen to this taste of his session at the 2014 CFBC/HOW Live, Creating a Business Action Plan. Details and sign up for the event in May in Boston here: http://bit.ly/1eNEI0v
Marketing Mentor, Ilise Benun, chats with Doug Dolan, communications strategist, writer and creative director about a cast of bad clients from the coin counter and the buck passer to the web searcher and the game changer, in preparation for his CFBC/HOW Live session, Solving Your Biggest Creative Problem: The Client. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v
Started by Jen Lombardi, Kiwi Creative (a small design firm outside Cleveland, Ohio) is now a firm of 6 people - and this growth was intentional. This is what Jen discusses with Ilise Benun of Marketing Mentor, in this episode of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v
In this week’s podcast interview, Marketing Mentor Ilise Benun chats with Alina Wheeler, author of “Designing Brand Identity” on the latest survival strategy for the soul: Reinvention. At this year’s CFBC/HOW Design Live (2014), Alina will be sharing the process she’s used to reinvent herself, as well as lots of examples of people to use as role models for reinvention."
If you want to survive as a creative professional, you need to be one who understands business, especially the things in business that trump aesthetics. But how? That’s what Ilise Benun of Marketing Mentor discusses with Douglas Davis, in this week’s installment of the HOWLive/CFBC 2014 Speaker podcast series. Details and sign up for the event this May in Boston here: http://bit.ly/1eNEI0v
In the next installment of the HOWLive/CFBC 2014 Speaker podcast series, Ilise Benun of Marketing-Mentor.com chats with Jason Blumer of BlumerCPAs.com about the highly subjective art of pricing (especially value-based pricing) for creative services, plus many other topics he’ll be covering in his CFBC session this May in Boston. Details here: http://bit.ly/1eNEI0v"
In this week’s podcast interview, Marketing Mentor, Ilise Benun, chats with Ed Gandia, of the International Freelancers Academy, about time-sucking clients and the things we procrastinate (i.e. tasks we hate, don’t do well and shouldn’t be doing in the first place). Details for his popular “Effortless Productivity” program (which starts ) here: http://bit.ly/145e6UR
We all know that preparation is important -- but most people don't take the time to do enough of it. And the consequences often sting, especially when you're working with corporations whose culture often involves (and demands) lots of preparation. In this podcast, Dana Maciagli (in preparation for her HOWLive/CFBC 2014 session, Behind the Corporate Curtain!) shares with Marketing Mentor, Ilise Benun the importance of preparation, lots of specifics on exactly how she prepares, and how this preparedness has fueled her success, both in the corporate world and now, as a freelancer!
In this podcast, Marketing Mentor client, Tiffany Estes, of Whole Brain Creative, describes to Ilise Benun, her step by step process to choose and approach a select few of her existing clients about a retainer arrangement for more stability in her business and less anxiety in her life.
In this first podcast of 2014, Marketing Mentor, Illse Benun, interviews her client, marketing consultant and creative director, Jim Gorman of Gorman360. Their wide-ranging conversation covers everything from Jim's uber-confident and clear, 3-storey elevator pitch to an in-depth discussion of 3 of his winning proposals, with which he won 4 retainer clients in his target market: the aviation industry. (And you can see one of the proposals discussed in the new Designer's Proposal Bundle Volume 2).
Do you know how to set and achieve goals? Ilise Benun joins Jim Blasingame to joins Jim Blasingame to recommend goal setting best practices, including using small steps, as you begin the New Year.
Ilise Benun joins Jim Blasingame of Small Business Advocate to explain that networking is the most important part of marketing, plus the kind of people you need in your network.
Ilise Benun joins Jim Blasingame of Small Business Advocate to discuss getting your customers to take an active role in your business, plus why peer, colleagues, mentors & even competitors should be part of your network.
Are your attempts to communicate with customers successful? Ilise Benun joins Jim Blasingame to recommend practicing self-analysis before and after talking with customers to evaluate your performance and success.
Are all of your conversations with customers successful? Ilise Benun joins Jim Blasingame to discuss common communication challenges we all have when trying to influence and serve customers.
Ilise Benun talks with creative freelancer, Nick Matarese of Delaware-based, The Creative Barn, about how he went from not knowing where his next project was coming from to signing a 2-year contract with a dream client in just 5 months (actually less). In this very candid and informative interview, he shares (among many other things) why he says "we" when his business is really just him and exactly what he did to identify his target market and pursue (and secure) the dream clients he wanted to work with. It's all about the attitude and he's got the right attitude!
Ilise Benun talks with Ed Gandia of the International Freelancers Academy on pricing for creative professionals. Ed shares his strategy for demonstrating value to support your prices and tells exactly how he raised his rates to an existing client, always a tricky thing to do.
Ilise Benun joins Jim Blasingame to discuss how online and offline networking can support one another.
In today’s podcast, Sarah Durham of BigDuckNYC.com (a favorite speaker on pricing at CFC 2012) talks with me about how she integrates her own unbillable time into her pricing.
Copywriter, Sonia Quinones, first time attendee of the Creative Freelancer Conference (and HOW Design Live), is one more creative professional who, only one month after the event, had already landed a project as a result of the networking she did at the Matchmaking Happy Hour with InHOWse Design Managers. The event essentially paid for itself since the project fee more than covers her conference costs, not to mention the potential for more work with this new client in the future. Listen to her describe how it happened and how she discovered her best keywords through this experience too. It's not too early to sign up for next year's event in Boston, May 12-16. Details here: www.howdesignlive.com
In today’s podcast, Deidre Rienzo interviews Marketing Mentor, Ilise Benun, about how she organizes her day. From Post-It Notes, to dog walks, to getting up early, find out how Ilise balances flexibility with structure to stay productive.
Ed Gandia interviews Marketing Mentor, Ilise Benun, for his B2B Launcher podcast about her newest networking tricks, including how to choose the right event to attend, how to prepare to make the best of your time, plus a few secrets for standing out, getting noticed and increasing your chances of starting a dialogue that can continue after the event.
Join Ilise Benun and Mark O'Brien (CEO of Newfangled) as they offer a Crash Course in Positioning and Content Marketing for Design Firms.
Does your pricing strategy need a profitability boost? Ilise Benun joins Jim Blasingame to reveal how to replace your hourly rate pricing strategy for professional services with a value-based strategy that focuses on the results of your work.