From surviving to thriving as a creative professional -- that’s the path Michael E. Stern walked the past 35 years as a photographer. It’s taken him time, but he’s found the niche that fits him like a “fur-lined” glove -- construction time-lapse films -- and gives him the freedom many can only dream of. You can hear that freedom in the sound of his voice as he talks with Ilise Benun of Marketing-Mentor.com about the strength of his positioning. Want more? Sign up for Quick Tips here.
Cynthia Sterling of Sterling Creativeworks talks with Marketing Mentor, Ilise Benun, about how she chose the wine and spirits niche in 2011 when reinventing her business. She also shares how the resulting clarity has freed her to pursue (and secure as clients) the top multi-brand marketers in the category. Learn about her at SterlingCreativeworks.com and Sign up for Quick Tips from Marketing Mentor.
In this interview with the Small Business Advocate, Jim Blasingame, Ilise Benun debates what exactly is a niche and how to go about choosing one. If you're struggling with your niche, download the free worksheet "Is Your Market Viable," excerpted from The Pick a Niche Kit, http://bit.ly/
For this special “Pick a Niche” podcast, Ilise Benun is joined by Tomas Fransson of FlauntMyDesign.com and Scarlett Rugers to talk about Scarlett’s success in the book design niche. Want more? Sign up for Quick Tips from Marketing Mentor.
Copywriter & Marketing Strategist, Amy Posner, describes in exquisite detail the 9-step direct outreach approach (avec chocolat) with has so far yielded a 16% response PLUS a dream client. Learn about her at amyposner.com and Sign up for Quick Tips from Marketing Mentor. The transcript of this interview is also included in the 30 Minutes a Day Marketing Plan for Creative Professionals.
Ilise Benun talks with Jenny Poff, founder of the national accountability group, The Designers Roundtable, about the inaugural Designer’s Retreat, an event unlike any other, designed for creative professionals by creative professionals.
Designer, Robin Ridley, describes how she decided to focus on the animal welfare and vegan markets and the steps she took to determine the viability of these markets. Learn about Robin at parfaitstudio.com and Sign up for Quick Tips from Marketing Mentor. The transcript of this interview is also included in the Pick a Niche Kit.
In Episode 5 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews communications strategist and writer, Doug Dolan, on his HDL 2015 topic, “There Will Be Words: How To Get Designers And Writers On The Same Page.” Details here www.howdesignlive.com.
In Episode 4 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine on her HDL 2015 topic, “What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career.” Find out more about Janine and UPPERCASE at http://uppercasemagazine.com.
In Episode 3 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews poet and creative coach, Mark McGuiness, on his topic, “How to Handle Rejection & Criticism as a Creative.” In this podcast, he explains why he believes creatives have trouble with criticism and what we can do about it. Find out more about Mark at http://lateralaction.com/. Details here www.howdesignlive.com.
In Episode 2 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews Rob Harr, VP of Sparkbox, on his topic, “How to Make Hourly Pricing Work.” He explains why he thinks creatives have such a hard time with pricing and how his firm keeps cash flowing and clients paying on a weekly basis! Details here www.howdesignlive.com.
In this podcast interview with Ilise Benun, Programming Partner for the "Creative Business" program of HOW Design Live 2015, Aaron Draplin gives a taste of his topic. Officially entitled, "Tall Tales From a Large Man," he thinks of it as "graphic treasures from the American underbelly" and he'll talk about mining the world for what he sees as a resource that’s going to be gone soon. "I hope to open the eyes of people into a world of dead ghosts. I show examples and tell you where to go – it’s dangerous and fun. Then I show how I use it in my work."
In this podcast, Nathan Powell of Nusii Proposal Software interviews Ilise Benun, Marketing Mentor and creator of the Designer's Proposal Bundle series. They discuss the 4 types of proposals, what exactly should be in a winning proposal and what it really means when a proposal is about the client's project and not about you! Plus, much more, of course. The transcript of this interview is also included in the 30 Minutes a Day Marketing Plan for Creative Professionals.
In today’s podcast, Ilise rehearses the introduction for her upcoming CreativeLive course, Command the Fees You Deserve. This course, presented by Ilise Benun of Marketing-Mentor.com, will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.
Listen to find out how Jen Neal's Toronto-based firm, K9 Strategy & Design, has evolved since we last talked in 2011. She shares details on their rebranding and how their involvement in the supposedly dying publishing industry has led them to a leadership level in the industry and which marketing tools they use to get there. If you need a plan to get anywhere near this, check out the Enhanced Marketing Plan + eCalendar for Creative Professionals.
This podcast collage is a sneak peek at the brand new Enhanced version of the Marketing Plan + eCalendar for 2015. You’ll hear clips from 3 interviews between Ilise Benun of Marketing-Mentor.com and creative professionals who are practicing what I preach and it’s working! They are targeting their markets and finding better clients! If you want a plan to follow, check out the 2015 Marketing Plan in the Marketing Mentor Shop.
This podcast is a little different than usual – it’s a sneak peek at the brand new
Package Pricing Bundle, the newest product in the Marketing Mentor Toolbox. You’ll
hear clips from 4 interviews with creative professionals who so generously shared
the creative pricing strategies they’re using to take more control over their business
and grow! Find the Package Pricing Bundle here.
Packaging creative services is all the rage these days, but it’s more than a trend. It’s actually allowing creative professionals to take control of their work life, raise their prices and save time on estimates and proposals. In this podcast, excerpted from Marketing Mentor’s new product, The Package Pricing Bundle, Ilise Benun interviews web copywriter, Alyssa Martin, about how her copywriting packages “sell out.”
I recently joined Jake Jorgovan to discuss the biggest mistake new freelancers make when telling people what they do. Listen to learn a better way...
Here’s the 5th Audio Article written by Ilise Benun of Marketing-Mentor.com and read aloud by the author, “5 Steps to Finding the Right Clients.” Listen to learn the secret to closing a deal with new clients by ushering them through a step-by-step qualifying process that weeds out the tire-kickers. Follow this tried-and-true formula to find the clients you really want to work with.
In today’s podcast, The Marketing Mentor, Ilise Benun, chats with Heather Lloyd-Martin, SEO Writing expert and teacher of SEO copywriting, about what designers and writers really need to know about SEO plus the art of writing pages that both convert well and connect with web site visitors. Find more on the blog: http://marketing-mentor.com/blog and at seocopywriting.com
Here’s the 4th Audio Article written by Ilise Benun of Marketing-Mentor.com and read aloud by the author, Closing the Deal: From Proposal to Contract. Listen to learn when to talk money, how to present your proposal, when to follow up and what to do if you don’t get the gig. Find actual sample proposals in the Marketing Mentor Toolbox.