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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 13, 2015

In Episode 5 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews communications strategist and writer, Doug Dolan, on his HDL 2015 topic, “There Will Be Words: How To Get Designers And Writers On The Same Page.” Details here www.howdesignlive.com.

Apr 1, 2015

In Episode 4 of the #HOWLive 2015 Speaker Podcast Series, Ilise Benun, HDL Partner for the Creative Business program and founder of Marketing-Mentor.com, interviews Janine Vangool, Publisher, Editor and Designer, UPPERCASE magazine on her HDL 2015 topic, “What I Learned From Design Clients Led to My "Retirement"... And Launched A Whole New Career.” Find out more about Janine and UPPERCASE at http://uppercasemagazine.com.

Mar 16, 2015

In Episode 3 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews poet and creative coach, Mark McGuiness, on his topic, “How to Handle Rejection & Criticism as a Creative.” In this podcast, he explains why he believes creatives have trouble with criticism and what we can do about it. Find out more about Mark at http://lateralaction.com/. Details here www.howdesignlive.com.   

Mar 11, 2015

Ilise Benun joins Jim Blasingame at Small Business Advocate to talk about why packaging your services has many advantages for you and your clients. For more, check out the Package Pricing Bundle.

Feb 26, 2015

In Episode 2 of the 2015 HOW Design Live Speaker Podcast Series, Ilise Benun, Partner for HDL’s "Creative Business" program, interviews Rob Harr, VP of Sparkbox, on his topic, “How to Make Hourly Pricing Work.” He explains why he thinks creatives have such a hard time with pricing and how his firm keeps cash flowing and clients paying on a weekly basis! Details here www.howdesignlive.com.

Feb 16, 2015

In this podcast interview with Ilise Benun, Programming Partner for the "Creative Business" program of HOW Design Live 2015, Aaron Draplin gives a taste of his topic. Officially entitled, "Tall Tales From a Large Man," he thinks of it as "graphic treasures from the American underbelly" and he'll talk about mining the world for what he sees as a resource that’s going to be gone soon. "I hope to open the eyes of people into a world of dead ghosts. I show examples and tell you where to go – it’s dangerous and fun. Then I show how I use it in my work."

Feb 5, 2015

In this podcast, Nathan Powell of Nusii Proposal Software interviews Ilise Benun, Marketing Mentor and creator of the Designer's Proposal Bundle series. They discuss the 4 types of proposals, what exactly should be in a winning proposal and what it really means when a proposal is about the client's project and not about you! Plus, much more, of course. The transcript of this interview is also included in the 30 Minutes a Day Marketing Plan for Creative Professionals.

Jan 19, 2015

In today’s podcast, Ilise rehearses the introduction for her upcoming CreativeLive course, Command the Fees You Deserve. This course, presented by Ilise Benun of Marketing-Mentor.com, will help you enjoy greater stability and security by finding the right niche, marketing and pricing your work, and sifting good clients from bad ones.

Dec 5, 2014

Listen to find out how Jen Neal's Toronto-based firm, K9 Strategy & Design, has evolved since we last talked in 2011. She shares details on their rebranding and how their involvement in the supposedly dying publishing industry has led them to a leadership level in the industry and which marketing tools they use to get there. If you need a plan to get anywhere near this, check out the Enhanced Marketing Plan + eCalendar for Creative Professionals

Dec 4, 2014

This podcast collage is a sneak peek at the brand new Enhanced version of the Marketing Plan + eCalendar for 2015. You’ll hear clips from 3 interviews between Ilise Benun of Marketing-Mentor.com and creative professionals who are practicing what I preach and it’s working! They are targeting their markets and finding better clients! If you want a plan to follow, check out the 2015 Marketing Plan in the Marketing Mentor Shop.

Nov 27, 2014

This podcast is a little different than usual – it’s a sneak peek at the brand new

Package Pricing Bundle, the newest product in the Marketing Mentor Toolbox. You’ll

hear clips from 4 interviews with creative professionals who so generously shared

the creative pricing strategies they’re using to take more control over their business

and grow! Find the Package Pricing Bundle here. 

Nov 18, 2014

Packaging creative services is all the rage these days, but it’s more than a trend. It’s actually allowing creative professionals to take control of their work life, raise their prices and save time on estimates and proposals. In this podcast, excerpted from Marketing Mentor’s new product, The Package Pricing Bundle, Ilise Benun interviews web copywriter, Alyssa Martin, about how her copywriting packages “sell out.”

Oct 15, 2014

I recently joined Jake Jorgovan to discuss the biggest mistake new freelancers make when telling people what they do. Listen to learn a better way...

Oct 8, 2014

 

Ilise Benun joins Jim Blasingame of Small Business Advocate to reveal two more critical questions to ask yourself before you become a small business owner.
Oct 8, 2014

 

Ilise Benun joins Jim Blasingame of Small Business Advocate to talk about why most of us start our small businesses, and to reveal a very important question to ask ourselves when we do.
Sep 29, 2014

Here’s the 5th Audio Article written by Ilise Benun of Marketing-Mentor.com and read aloud by the author, “5 Steps to Finding the Right Clients.” Listen to learn the secret to closing a deal with new clients by ushering them through a step-by-step qualifying process that weeds out the tire-kickers. Follow this tried-and-true formula to find the clients you really want to work with.

Sep 3, 2014

In today’s podcast, The Marketing Mentor, Ilise Benun, chats with Heather Lloyd-Martin, SEO Writing expert and teacher of SEO copywriting, about what designers and writers really need to know about SEO plus the art of writing pages that both convert well and connect with web site visitors. Find more on the blog: http://marketing-mentor.com/blog and at seocopywriting.com

Aug 27, 2014

Here’s the 4th Audio Article written by Ilise Benun of Marketing-Mentor.com and read aloud by the author, Closing the Deal: From Proposal to Contract. Listen to learn when to talk money, how to present your proposal, when to follow up and what to do if you don’t get the gig. Find actual sample proposals in the Marketing Mentor Toolbox.

Aug 6, 2014

Here’s the third in a new series of “audio articles” written by Ilise Benun of Marketing-Mentor.com and read aloud by the author. There is more and more video being used by creatives to market their services, which makes sense. Because when it comes to showcasing your talent, seeing is often believing – and stills don’t always do the trick. Bring a little movie magic to your self-promotion strategy with these tips. Read the article and see the videos referenced here: http://www.howdesign.com/articles/film-school-create-self-promo-videos/"

Jul 28, 2014

Battling big egos and unfair deadlines? You're not alone. For small agencies and solopreneurs especially, one bad client can mean big problems, draining your resources and even harming your carefully built culture. In this podcast, Ilise Benun, of Marketing-Mentor.com, helps you spot the 4 red flags you should be watching for, plus 3 actions you can take for each. Watch the video presentation given at the Ad Age Small Agency Conference here.

Jul 25, 2014

Here’s the second in a new series of “audio articles” written by the Marketing Mentor, Ilise Benun and read aloud by the author. “Content marketing” is the latest buzzword, but should you be doing it? The answer is yes, but only if you do it right. Follow this guide to create a content-marketing plan that will lead to more exposure and better projects for your firm or freelance business.

Jul 16, 2014

Here’s the first in a new series of “audio articles” written by the Marketing Mentor, Ilise Benun and read aloud by the author. The Art & Science of Pricing covers the basics of pricing for creative services, including the tools you need to price profitably (instead of desperately) as well as the intangibles that make up the “artistry” anyone can master. For more like this, check out The Pricing Bundle in the Marketing Mentor Toolbox.

Jul 8, 2014

The answer, according to Jake Jorgovan, web designer and intrepid freelancer, is an unqualified YES! In this interview with Ilise Benun, he shares how he kick started his business using oDesk + what and who online marketplaces are best for. For more like this, check out www.Jake-Jorgovan.com

Jun 18, 2014

In this post-HOW Design Live/Creative Freelancer Business Conference podcast interview, Laura Foley (@LMFDesign & lauramfoley.com) generously shares so much, including what she learned from Jason Blumer about pricing her services and how she immediately used the 3-tier pricing structure to win a new project -- at the highest price.

May 27, 2014

In Part 2 of their conversation, Ilise Benun joins Jim Blasingame of Small Business Advocate, to discuss one of the most popular sessions from CFBC with Doug Dolan, A Field Guide to Bad Clients.

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