Giving herself permission to put the Grow your Business Marketing Plan + Calendar on hold, Colleen immerses herself in the South by Southwest Conferences this week-- and realizes that conferences are marketing too. Here's what she found out.
This week, Colleen struggles to keep up her lofty goals for 2009 and finds herself slipping. She realizes that the way things are going, it's impossible to maintain all of her committments. The good news is, she finds a solution... She finds ways to be more productive while spending less time doing work. Sounds good, right? Listen in to see how Colleen's insight can help you be more productive.
This week, Colleen talks about the work in progress that is her website. She also discusses the difficulties of being the (self-proclaimed) world's worst self-promoter. She talks about testimonials-- Are they the plague of the earth, or a useful marketing tool? Listen to this entertaining episode to see how humor helps get her through, and allows her to make further progress in her marketing journey.
Goals, goals, goals! Ilise gets personal and talks about her goals and how she's doing with them. Listen in to find out. How far have you come towards your monthly goal for February? The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.
Want to see what a good links page looks like? Check them out here! Ilise talks about each page, and tells us why they're excellent. If you're working on a resource page-- these are sure to help.
Karen Zapp, Fundraising Copywriter: www.pkscribe.com
Joan Damico, Integrated Marcom Copywriter: www.jdamico.net
Ann Gallops, Feng Shui Expert: www.theorganizedlife.net
Bob Bly, B2B Copywriter: www.bly.com
And of course, the Marketing Mentor Resources page.
Did you meet your goals for January? If not, take a few minutes today to create your goals for February. The focus for February is developing your online presence with social networking sites like Biznik.com, LinkedIn.com, Facebook.com, Twitter.com. These sites can be used very effectively for marketing, but remember to be professional. If you have profiles on other social networking sites, please send them to Ilise. Thanks!
Today, Ilise interviews Jennifer Neal from K9 Design. Jennifer reveals the tools that make up her "Marketing Machine" and descibes exactly how she uses them and fits them into her weekly schedule. This will be a great help for anyone who is trying to work out the logistics of thier marketing efforts. Listen in, and find out how to make your own marketing machine work for you.
Check out this free consultation Ilise had with Dennis G. Dennis is a designer in Indiana who generously agreed to let Ilise tape the phone consultation they had last week. They talked a lot about how he can leverage what he does know as he enters new markets. Here's what else he wanted to know:
-What if I have never focused on marketing? Can I start with nothing?
-How do I brave a new industry (when I'm not experienced)?
-How do I know if the market I've chosen is the "right" market?
-Isn't it expensive to join lots of trade associations?
-How do I navigate the ups & downs?
If Dennis' questions sounds like questions you have, take a listen and see what you can learn. You can also take advantage of your own free half hour phone consultation with Ilise by clicking here.
How are you doing at the end of two weeks? Is your target market clear, or mushy? Have you found a list you can work with, events you can attend, or places you can interact with your prospects? Listen in for some inspiration from Ilise.
Colleen, aka the communicatrix, will be straight with you- she hates cold calls. Here, she talks about how she's putting aside her hatred and getting ok with idea of calling someone. Keeping it low key, being prepared, and the hamburger theory, can help you get your head around the idea. Listen in, and follow along. Remember, you're not doing htis alone, you've got Colleen as your guide.