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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Now displaying: Page 13

Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Jan 9, 2009

Marketing Mentor's Colleen Wainwright, aka communicatrix, begins her 52-week marketing endeavor with the Grow Your Business Marketing Plan + Calendar (Veteran's version) as her guide.  She talks about Week 1's challenge, wrangling your contacts into a database, and gives you all the specifics you'll need to do the same. If you're following the Veteran's calendar, or you're an experienced marketer setting out on your 2009 marketing plan, Colleen will get down to the nitty-gritty and give you the support you need.  Join Colleen as she embarks on this marketing journey!

 

Jan 9, 2009

You've found some trade associations for the markets you're interested in-- now what?  Now it's time to find out which ones will make your marketing easiest. Listen in to find out how, and by the end of today you should be able to pinpoint your market!  You're doing great-- and we look forward to continuing this journey next week.

Jan 8, 2009
Today you will take your list of 3 possible markets and figure out which market will be the most viable for you.  It's important that the market you choose needs you, realizes that they need you--and is willing to pay for your services. How can you tell which market is the most viable? Listen today.  And don't forget to send your list of markets and trade associations to Ilise, at Ilise@marketing-mentor.com.
Jan 7, 2009

It's time to identify your market!  Every successful business needs a well-oiled marketing machine to keep the prospects coming, and that marketing machine should focus on one market to start with! How do you choose your market?  Listen to find out.

Jan 6, 2009

How much marketing should you do?  Find out in today's tip.  Also, today is the day to set some quantifiable goals for the year ahead.    And don't forget to send them to Ilise at Ilise@marketing-mentor.com so she can keep track of them.  Listen and follow along with today's tip- and your business will be growing in no time.

Jan 6, 2009

Week 1, Day 1- It's time to get revved up for a successful year of marketing!  Which tools should you use? How can you make sure your pipeline is full this year? The answer is in your marketing plan. Without a plan, the feast or famine syndrome is right around the bend. 

What if you don't have a plan?  We created one for you.  It's called the 2009 Grow your Business Marketing Plan + Calendar (www.marketing-mentor-store.com), and following it will help you  keep your pipeline full. By working with this plan you will gain new clients, business will grow, make more money, learn and refine tools and strategies to benefit your business for years to come. 

Join us for daily motivation to help your business grow, whether you're using the Marketing Mentor Plan + Calendar or your own. 

Here's to a successful 2009!

Jul 20, 2008
What does it mean to grow your business?  Everybody has a different definition.  To some it means moving out of the spare bedroom, to others it means making more money. In Episode 13, we will help you take a detailed look at your business, decide what growth means to you, and determine how to achieve that growth.
Jul 13, 2008
You got the job!  But it's not time to celebrate just yet.  Before you get to work on the project, there is some business to take care of.  A contract! Episode 12 will talk you through contracts, why you need one, and what yours should include.
Jul 7, 2008

Proposals- documents that detail what you do for a client and under what terms- are essential to the selling process.  In Episode 11, we discuss your proposal, and how to make it work as a marketing and sales tool.    Join us!

Jun 30, 2008
Here's the reality. You are in business, and you can't do business without dealing with money.  In Episode 10, we deal with the ever important question, How Do I Talk About Money? You will learn that your prospects don't expect you to work for free and that talking about money is OK.  Once you get comfortable with money matters, business success is at your fingertips!  Join us... 
Jun 23, 2008
The fact is, most designers are not charging enough.  In this podcast, we cover the nuts and bolts of estimating a project and figuring out how much to charge.  One of the most important parts of knowing what to charge is understanding what you're selling.  Join us to answer the question, How Much Should I Charge?
Jun 16, 2008

There are two aspects to the pricing side of your business: how you deal with your own issues about money, and how you deal with your clients.  Episode 8 shows you how to deal with your own money issues.  Until your own issues- such as payment terms and policies- are resolved, you can't begin to think about how those issues affect your clients.  Remember, the goal of your business isn’t just fulfillment, it’s PROFIT!  Join us...

Jun 9, 2008

It's important to be in front of your prospects.  If you are, they will be more likely to think of you and send a project your way!  In Episode 7, we will discuss the in's and out's of following up, why it's so important, and the benefits you will see when you do it properly and consistently.

 

Jun 2, 2008
One of the biggest obstacles to marketing is not time or money.  It's not knowing what to say.  In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.
May 26, 2008
Podcast episode #5 talks about networking, e-mail marketing, online marketing, cold calling and promotional materials, and discusses which of these marketing tools you should use to get the most benefit to your business.   
May 18, 2008

It's not just corporations that need to brand themselves. Individuals and small businesses need to stand out from the crowd too!  Find out how in Chapter 3's podcast, How Do I Present Myself?  This chapter deals with the "I" vs. "we" question, naming your business, finding your own personal brand, how to talk about your services, and so much more... Join us.

May 12, 2008

The second episode of Chapter 2, How Can I Find Clients and Prospects, deals specifically with small design businesses and how they can find profitable new clients and viable prospects.


May 5, 2008
Chapter 2, How Can I Find Clients and Prospects, is broken down into 2 episodes.  The first episode shows solopreneurs how to find clients and prospects.  It will deal specifically with those who work as a one person design business.  Do you have a larger small business?  Stay tuned for next weeks episode on how small businesses can find clients and prospects!
Apr 22, 2008

Chapter 1: This podcast answers the question, Who is My Market?  Designers will pinpoint the best market for them, learn how to dominate that market, and understand why specialization is so important to the success and profitability of their business.   

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