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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Mar 16, 2009
This week, it's time to finish your marketing smart website.  Also in today's podcast, Ilise answers a question from a client: "We are behind in our research calls because we have been making lots and lots of calls to past and present clients trying to drum up business that way, but so far they are all feeling too poor to invest at this time. How do you stay upbeat when faced with so much rejection?" Listen in for her insight.
Mar 11, 2009

This week, Colleen struggles to keep up her lofty goals for 2009 and finds herself slipping.  She realizes that the way things are going, it's impossible to maintain all of her committments. The good news is, she finds a solution... She finds ways to be more productive while spending less time doing work. Sounds good, right?  Listen in to see how Colleen's insight can help you be more productive. 

 

Mar 5, 2009
How can you make sure your website is marketing smart?  How can you be more like Google?  And how can you use Facebook to better launch your website.  Listen to today's audio clip to find out. Ilise has also come up with a Marketing Smart website checklist to help you.  If you'd like a copy, email ilise@marketing-mentor.com with the subject "Marketing Smart Checklist."
Mar 5, 2009

This week, Colleen talks about the work in progress that is her website.  She also discusses the difficulties of being the (self-proclaimed) world's worst self-promoter.  She talks about testimonials-- Are they the  plague of the earth, or a useful marketing tool?  Listen to this entertaining episode to see how humor helps get her through, and allows her to make further progress in her marketing journey.

 

Mar 2, 2009
Welcome to March! We've been spending a lot of time on our web presence.  Today, Ilise talks about how to get the most useful feedback on your site.  Who should you ask?  What should you ask?  Listen in to find out...
Feb 27, 2009

Goals, goals, goals!  Ilise gets personal and talks about her goals and how she's doing with them.  Listen in to find out. How far have you come towards your monthly goal for February?  The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.   

Feb 24, 2009
She's a self-proclaimed militant fanatic-maniac when it comes to newsletters.  This week, Colleen is rocking and rolling-- getting her newsletter archives in order and completing other web marketing tasks.  How are you doing with your marketing efforts?
Feb 23, 2009
We're into week 8 and making some serious progress!  Great job!  This week, it's time to wrap up your online presence.  Listen in for some guidance and inspiration. 
Feb 19, 2009
Ah, the age old question... Blog or newsletter-- which one should you have for your business?  Ilise discusses the pro's and con's, and helps you decide what's right for you.
Feb 19, 2009
Following the Grow Your Business Marketing Plan + Calendar has inspired Colleen to get some longstanding goals checked off her list.  She's pulled together her "hire me" page, created a landing page for acting related sites, and created a contact form page!  Looks like the marketing calendar sparked some excellent progress!
Feb 16, 2009
Welcome to week 7! Do your clients ever ask for more information about exactly what you do?  A case study is the perfect way to tell them.  Here is the format that Bending Design uses for their case studies-Project, challenge, solution, results, testimonial from the client.  Check it out!
Feb 12, 2009

Want to see what a good links page looks like?  Check them out here!  Ilise talks about each page, and tells us why they're excellent.  If you're working on a resource page-- these are sure to help.

Karen Zapp, Fundraising Copywriter: www.pkscribe.com
Joan Damico, Integrated Marcom Copywriter: www.jdamico.net
Ann Gallops, Feng Shui Expert: www.theorganizedlife.net
Bob Bly, B2B Copywriter: www.bly.com

And of course, the Marketing Mentor Resources page.

Feb 12, 2009
Want to demonstrate your expertise and help people at the same time? Then it's time to make a resource page on your website! This week, Colleen talks about sharing information wisely via her resource page, and rounding up her past newsletters into one place.
Feb 9, 2009
Do you have a website?  If not, it's time to get started on making one.  If you do, it's time to refresh your content and develop a resource or links page. This week, Ilise talks about how to develop a resource page or links page that supports your positioning.
Feb 9, 2009
Have you ever had trouble putting what you do into words?  This week, Colleen shares a three-step tool that will help you write a powerful bios for your social networking profiles.  It's a simple tool, but it will help with writing any bio you'll need in your marketing endeavors!
Feb 5, 2009
One of the best ways to get new clients-- is to have them read (or hear) the wonderful things that other's have said about working with you.  In this audio clip, Ilise talks about how to get (and give) endorsements or recommendations on LinkedIn
Feb 2, 2009

Did you meet your goals for January?  If not, take a few minutes today to create your goals for February. The focus for February is developing your online presence with social networking sites like Biznik.com, LinkedIn.com, Facebook.com, Twitter.com.  These sites can be used very effectively for marketing, but remember to be professional.  If you have profiles on other social networking sites, please send them to Ilise.  Thanks!

Jan 29, 2009
This week, Colleen isn't sharing demos or how-tos, but a cautionary tale about what not to do.  Remember, it's important to do one task at a time and not to get overwhelmed.  Colleen stresses the importance of measuring success by small I did-its!  She also talks about taking care of yourself, and adjusting the marketing plan so it becomes more personalized, and more realistic, for you.
Jan 22, 2009

Today, Ilise interviews Jennifer Neal from K9 Design. Jennifer reveals the tools that make up her "Marketing Machine" and descibes exactly how she uses them and fits them into her weekly schedule.  This will be a great help for anyone who is trying to work out the logistics of thier marketing efforts. Listen in, and find out how to make your own marketing machine work for you.

Jan 22, 2009
This week, Colleen tackles unchartered terrian with her very first cold call ever.  Was it as bad as she'd imagined?  Listen in to find out!  You will also find some excellent tips on how to make cold calls a success.
Jan 19, 2009

Check out this free consultation Ilise had with Dennis G. Dennis is a designer in Indiana who generously agreed to let Ilise tape the phone consultation they had last week. They talked a lot about how he can leverage what he does know as he enters new markets. Here's what else he wanted to know:
-What if I have never focused on marketing? Can I start with nothing?
-How do I brave a new industry (when I'm not experienced)?
-How do I know if the market I've chosen is the "right" market?
-Isn't it expensive to join lots of trade associations?
-How do I navigate the ups & downs?

If Dennis' questions sounds like questions you have, take a listen and see what you can learn.  You can also take advantage of your own free half hour phone consultation with Ilise by clicking here.

Jan 16, 2009

How are you doing at the end of two weeks?  Is your target market clear, or mushy? Have you found a list you can work with, events you can attend, or places you can interact with your prospects?  Listen in for some inspiration from Ilise. 

Jan 15, 2009

Colleen, aka the communicatrix, will be straight with you- she hates cold calls.  Here, she talks about how she's putting aside her hatred and  getting ok with idea of calling someone.  Keeping it low key, being prepared, and the hamburger theory, can help you get your head around the idea.  Listen in, and follow along.  Remember, you're not doing htis alone, you've got Colleen as your guide.

Jan 15, 2009
Are you still listening?  Good job!  It's important that you don't give up. Just a few minutes each day can make a big difference in the long run. Listen in today for some more guidance and inspiration. 
Jan 14, 2009

Marketing doesn't have to be overwhelming.  Today, Ilise deals with not getting overwhelmed, and answers a few questions about trade associations.  Thanks for following along, and keep up the good work!

 

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