Apr 2, 2012
Last time we talked, Jeff Tara from Brand Vue
Design had gotten a client by sending an email (in which he shared his honest
opinion about his favorite wine company’s new label). Recently laid
off, this happened one week after Jeff officially went
With such a productive first week, I couldn’t wait to speak to
him again and find out what’s happened over the past month. In our
10-minute interview, Jeff brings me up to date with recent
- After reading a “doom and gloom” article about the demise of
Kodak (which ultimately caused Jeff’s layoff), Jeff decided, “It’s
not all doom and gloom—I have a chance now to chase my dreams.” He
wrote a letter to the newspaper, and it resulted in a front page article in his local newspaper.
- A connection in the healthcare industry saw the article about
Jeff, and now they’re discussing upcoming projects over golf.
- The wine company who Jeff redesigned a label for—is now having
him redesign all of their labels.
- Building on that wine experience, Jeff is reaching out to other
wineries. He sent a personalized letter to one, called to follow up
on Monday, and by Wednesday, he was inside talking to the owners of
the winery for two hours.
Listen to our interview here.
If Jeff keeps sending emails and letters, who knows what will
I’ll keep you updated.