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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Apr 2, 2012

Last time we talked, Jeff Tara from Brand Vue Design had gotten a client by sending an email (in which he shared his honest opinion about his favorite wine company’s new label). Recently laid off, this happened one week after Jeff officially went freelance. 

With such a productive first week, I couldn’t wait to speak to him again and find out what’s happened over the past month. In our 10-minute interview, Jeff brings me up to date with recent developments:

  • After reading a “doom and gloom” article about the demise of Kodak (which ultimately caused Jeff’s layoff), Jeff decided, “It’s not all doom and gloom—I have a chance now to chase my dreams.” He wrote a letter to the newspaper, and it resulted in a front page article in his local newspaper.
  • A connection in the healthcare industry saw the article about Jeff, and now they’re discussing upcoming projects over golf.
  • The wine company who Jeff redesigned a label for—is now having him redesign all of their labels.
  • Building on that wine experience, Jeff is reaching out to other wineries. He sent a personalized letter to one, called to follow up on Monday, and by Wednesday, he was inside talking to the owners of the winery for two hours.

Listen to our interview here.

If Jeff keeps sending emails and letters, who knows what will happen next… 
I’ll keep you updated.

 

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