This week was all about support for Colleen, both learning the difference it made for her personally, and realizing what a difference it would make if she applied some of the lessons to her own business and her marketing in particular.  Listen in!

When Ilise was in Boston last week, she had dinner with longtime client Jonathan Cleveland. He told her a great story about how he got a project for a travel company without any history of travel related work.  Check it out here!

Watch out for Colleen, she's really building stamina now. In addition to its cumulative positive effect on your business and cashflow, this week, Colleen benefits from the stamina of doing her marketing chores regularly.

 

 

How can you really set yourself apart from the competition?  In this week's sound advice tip, Ilise will share what is making people stand out and getting them jobs.

Ilise has been on a cold calling roll this week.  Listen in to hear her strategy.

Now that we're about halfway through the year, Colleen takes a look at the question of how to measure all this marketing and networking.  How is it converting into dollars? How do you decide how much time to put in, and when (and how) do you decide whether it's working or not?  Let's take a look...

This week, Colleen shares her renewed appreciation of the Grow Your Business Marketing Plan & Calendar, and the art of planning in general.  Here's why...

Everyone's asking: what markets are growing (or declining the least)?  An article in the New York Times gives some insight to one market that might still be going strong, and could be relevant for your business. Check it out.