In the third audio cupcake, Ilise and Colleen talk about the realistic and unrealisitc expectations that go along with cold calling... none of which actually happen.  Listen in to find out if prospects ever really hang up on you.

A jam packed week of travel had Colleen thinking a lot about her marketing. Reinspired, she asks the question: Can marketing be a tool for changing the world?

Getting publicity can help you gain exposure to your prospects and it's a great way to enhance your other marketing efforts.  Ilise gives some tips on getting publicity for your business in today's tip.

Today, Ilise and Coleen talk about a common roadblock to cold calling.  The discuss the question: Do you need to have something ready to send before you start cold calling? Listen in to this short tip to find out. 

Things went slightly awry for Colleen this week because of life's surprises, (but she still managed to attend two formal events, a breakfast meeting, and business related socializing.)  She's paid attention to this week's lessons to move onward and upward.

Today's cold calling tidbit answers the question: Should you leave a voice mail message? Listen in to find out...

When it comes to taking the next step in marketing, Colleen realizes that a common pitfall is the idea that you'll never totally be ready. Accordingly, you might as well just get going!  If you're never quite ready, then what does it matter?  Marketing yourself is a work in progress.  What's the next step that you're not quite "ready" for?  Colleen says, just do it.  Listen in for a few ideas on taking that next step.

Today Ilise checks in with Jennifer Neal from K9 Design.  Has Jennifer's marketing efforts gotten her results this quarter?  Listen in to find out.

Colleen is really moving now.  And she's offering a different perspective on marketing this week-- Star Wars Marketing.  With her unique ability to keep marketing interesting, Colleen has certainly launched her efforts into a new realm this week.