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February 2009
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Goals, goals, goals!  Ilise gets personal and talks about her goals and how she's doing with them.  Listen in to find out. How far have you come towards your monthly goal for February?  The good news is, March is just around the corner-- a new month, a new chance to pinpoint a goal and work towards it.   

Direct download: feb_recap.mp3
Category: podcasts -- posted at: 3:48 AM
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She's a self-proclaimed militant fanatic-maniac when it comes to newsletters.  This week, Colleen is rocking and rolling-- getting her newsletter archives in order and completing other web marketing tasks.  How are you doing with your marketing efforts?
Direct download: mm_vet_week08_09-0223.mp3
Category: podcasts -- posted at: 4:29 AM
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We're into week 8 and making some serious progress!  Great job!  This week, it's time to wrap up your online presence.  Listen in for some guidance and inspiration. 
Direct download: week8day1.mp3
Category: podcasts -- posted at: 10:56 AM
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Ah, the age old question... Blog or newsletter-- which one should you have for your business?  Ilise discusses the pro's and con's, and helps you decide what's right for you.
Direct download: week7day4.mp3
Category: podcasts -- posted at: 7:43 AM
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Following the Grow Your Business Marketing Plan + Calendar has inspired Colleen to get some longstanding goals checked off her list.  She's pulled together her "hire me" page, created a landing page for acting related sites, and created a contact form page!  Looks like the marketing calendar sparked some excellent progress!
Direct download: mm_vet_week07_09-0218.mp3
Category: podcasts -- posted at: 11:16 PM
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Welcome to week 7! Do your clients ever ask for more information about exactly what you do?  A case study is the perfect way to tell them.  Here is the format that Bending Design uses for their case studies-Project, challenge, solution, results, testimonial from the client.  Check it out!
Direct download: week7day1.mp3
Category: podcasts -- posted at: 5:21 AM
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Want to see what a good links page looks like?  Check them out here!  Ilise talks about each page, and tells us why they're excellent.  If you're working on a resource page-- these are sure to help.

Karen Zapp, Fundraising Copywriter: www.pkscribe.com
Joan Damico, Integrated Marcom Copywriter: www.jdamico.net
Ann Gallops, Feng Shui Expert: www.theorganizedlife.net
Bob Bly, B2B Copywriter: www.bly.com

And of course, the Marketing Mentor Resources page.

Direct download: week6day4.mp3
Category: podcasts -- posted at: 5:08 AM
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Want to demonstrate your expertise and help people at the same time? Then it's time to make a resource page on your website! This week, Colleen talks about sharing information wisely via her resource page, and rounding up her past newsletters into one place.
Direct download: mm_vet_week06_09-0209.mp3
Category: podcasts -- posted at: 4:58 AM
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Do you have a website?  If not, it's time to get started on making one.  If you do, it's time to refresh your content and develop a resource or links page. This week, Ilise talks about how to develop a resource page or links page that supports your positioning.
Direct download: week6day1.mp3
Category: podcasts -- posted at: 8:04 AM
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Have you ever had trouble putting what you do into words?  This week, Colleen shares a three-step tool that will help you write a powerful bios for your social networking profiles.  It's a simple tool, but it will help with writing any bio you'll need in your marketing endeavors!
Direct download: mm_vet_week05_09-0206.mp3
Category: podcasts -- posted at: 5:19 AM
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One of the best ways to get new clients-- is to have them read (or hear) the wonderful things that other's have said about working with you.  In this audio clip, Ilise talks about how to get (and give) endorsements or recommendations on LinkedIn
Direct download: week5day4.mp3
Category: podcasts -- posted at: 5:09 AM
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Did you meet your goals for January?  If not, take a few minutes today to create your goals for February. The focus for February is developing your online presence with social networking sites like Biznik.com, LinkedIn.com, Facebook.com, Twitter.com.  These sites can be used very effectively for marketing, but remember to be professional.  If you have profiles on other social networking sites, please send them to Ilise.  Thanks!

Direct download: week5day1.mp3
Category: podcasts -- posted at: 5:53 AM
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