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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Dec 13, 2010

In this interview, Ilise talks with talented illustrator, Tim Read, about the marketing tools that are working for his business. He shares:

·         Exactly how he uses social media

·         How he’s getting business from LinkedIn

·         How to self-promote without doing a blatant sales pitch

·         What works in a social media profile

Tim also talks about his mindset towards research calling and outlines his ideal cold calling schedule – which includes just 5 calls per week. Listen in...

2 Comments
  • almost seven years ago
    Javier Gonzalez Burgos
    is there any posibility to get the interview in text fomat ?
  • over seven years ago
    Gerry Suchy
    Great interview Illise. Always nice to hear how creative types are using the LinkedIn network.