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The Marketing Mentor Podcast

In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
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Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.

For more, sign up for her Quick Tips at marketing-mentortips.com

Nov 3, 2010

Here's a recent interview Ilise did with Beth Brodovsky from Iris Creative.

http://www.iriscreative.com/

 

There are two big questions that Ilise asks Beth in this interview:

  

  1. How did you come to pinpoint your target market? Beth talks about how she (and her staff) worked together to find their target market, membership organizations, after being generalists for many years.

 

  1. Which tools do you use to promote your services? Beth describes how they geographically narrowed their search, paid extra attention to job titles, use postcards productively, use speaking programs to get new prospects (even if they don’t attend!) and more…  

Listen in...

 

1 Comments
  • six and a half years ago
    Jill
    This is an honest and educational podcast...great job!