In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned.
Ilise Benun, founder of Marketing-Mentor.com and author of 7 books, including The Creative Professional’s Guide to Money, interviews her clients and other successful creative professionals about what’s working when it comes to the latest marketing tools and pricing strategies. Ilise’s conversational style is friendly and engaging as she presses her interviewees to reveal the details that you don’t hear anywhere else about what exactly they are doing and how it is working. Each episode is a no-fluff chat about the nuts and bolts of how designers, copywriters, photographers and other creatives are doing to grow their business to get better clients with bigger budgets. Topics covered include taking control over your business, ending the feast or famine syndrome, finding your niche, identifying the ideal clients who value your services and can pay what you’re worth, developing your own marketing style and cultivating relationships that will last.
One of the biggest obstacles to marketing is not time or money. It's not knowing what to say. In Episode 5, you'll learn about what to say to prospects and clients in all sorts of situations: In person, on the phone, and online.
I\'m an independent copywriter, and cold calling has always been the best way for me to find ne new clients. But, oh, how I hated it!
Ilise and Peleg\'s generous podcasts gave me the valuable tools I needed to get over my cold calling fears. I listened to podcast #6 over and over, wrote down a similar low-key script....and launched into a series of the most successful calls I\'ve had since I started Reppucci Communications. Their new book, The Designer\'s Guide to Marketing and Pricing,\" is now here at my side. Even though I\'m a copywriter, and not a designer, it\'s my business practice bible from now. If you need help marketing your business, then for heaven\'s sakes, buy this book right away!